The VideoVerse

The VMAF video quality metric is ubiquitous in the streaming world, and any discussion of video codec performance is seldom complete without poring over VMAFscores. But what is it? In this episode VMAF guru and leader of the Netflix Video Codecs and Quality team joins us to delve into the mysteries of the metric. How did it originate and why was it needed? How has VMAF been developed and what does the future hold for improvements? Along the way we talk about the work he and his team do at Netflix and where quality assessment and codec development is leading in a world of generative AI.

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In this episode we are joined by Benjamin Bross and Adam Wiekowski, who head the Video Coding Systems Group at the prestigious Fraunhofer HHI research institute. Adam and Benjamin have been central to the development of the latest MPEG video coding standard Versatile Video Coding. They explain VVC's guiding philosophy and what "Versatile" really means, and what it takes to go through the standardization process. We discuss the challenges of developing the reference codebase for such a complex standard, what they aim to achieve with their open source encoder VVenc, and the novel adaptive streaming techniques that VVC enables. All this, and how ready are AI tools for mainstream codec standards, really?

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We are pleased to host Shashank Vaishnav, CTO and co-founder of Stage.in. In this episode we discuss Shashank's unique entrepreneurial journey, and how he and his team have built hyper-localized OTT products in India.  We discuss the challenges of product delivery and what he is focused on this year from a technology perspective.

In this episode, we are joined by Omkiran (Omki) Sharma, Head of Video Engineering at Rakuten Viki.  Omki discusses Viki's origin story and how their user-sourced subtitles led to explosive growth in the early years of their service.  He also discusses their video "diff" process to share subtitles between multiple pieces of content that are slightly different from one market to another.  Omki also highlights the challenges and opportunities that Viki faced heading into and during the pandemic.

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In this fascinating episode, we are joined by Balu Adsumilli, Head of Media Algorithms at YouTube. In a wide-ranging discussion, he reveals how YouTube balances optimizing video quality with preserving the creative intent of their millions of contributors, and how the media quality task is affected by the changing nature of UGC video with ever-more sophisticated contributors and the trend towards Shorts. Central to the task are metrics for assessing quality, and Balu offers his insights into the state of the art as deployed at YouTube and the limitations of traditional quality metrics.

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In this episode, we're joined by Thomas Edwards, Principal Architect of Media and Entertainment at AWS. Here Thomas presents the current situation with regards to sustainability, and the goals set by major M&E companies. Thomas then talks about how the cloud can help meet sustainability goals through higher efficiency and scalable, event-driven operations. Thomas also focuses on M&E applications that take advantage of cloud sustainability such as virtualized remote cloud production and cloud-based media supply chains.

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In this episode, Professor Maggie Zhu and her student Zhihao Duan describe the state of the art in AI codecs and their diverse applications. AI compression can be applied to video three ways: augmenting conventional video codecs, completely replacing a conventional codec and also to compress the AI models used for various video applications. They discuss how the proliferation of lightweight video-capable devices is driving new applications and changing the balance between encoders and decoders, and how their novel architecture can beat the state of the art. Watch / listen to see where the next generation of technology is taking us!

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In this episode of the Video Verse, Casey Bateman shares his insights on the challenges of migrating from H264 to HEVC and optimizing live streaming experiences. He also talks about their recent acquisition of BlueFrame Technology and how it will help teams make money by streaming out games to fans. Tune in for an interesting conversation about the future of video!

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Welcome to our podcast! Today we have Steve Heffernan, Creator of JS and Co-Founder of Mux joining us. We'll be talking about the challenges that come with scaling video technology for websites, and how this technology has become an integral part of web design in recent years. Steve will share his experience on what it takes to make videos more affordable and efficient, as well as how businesses can leverage these technologies for their own growth. Get ready for a fascinating journey into the world of video streaming!

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In this episode of the Video Verse, CP (CTO of Mola) joins us to discuss how technology is impacting user engagement on platforms. From understanding metaverse and merging lean back and lean forward experiences together; to leveraging content for increased engagement - CP has a lot of wisdom to share with us! Tune in now for an insightful conversation about tech, users and everything in between.

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