The View from 30,000 ft.

We spend a lot of time on this podcast talking about digital transformation and how airlines can better listen, personalize, and engage with their customers. For this episode, we wanted to turn the tables inward – to PROS and look at what we are doing to transform the experience for our customers. One of our core focus areas for us is airline revenue management, a mysterious world within an airline and typically very complex in regards to systems, processes, and the sheer number of people who are working in the department.

There are going to be two parts of this episode. In the first part, we’re going to chat with Rachel Golden and Eunice Yang from the PROS team about the research initiatives their team took on to listen and learn RM Analysts, their pain points, and the real impact that information made to the final product. In the second part of this episode, we met with Pascale Batchoun, Director of Revenue Management at Air Canada. We chat about the role of an analyst, the data and systems they use, and how they are driving revenue for Air Canada.

A recent study on airline digital transformation shows that core changes to the airline tech stack include introducing BI & Analytics, and this is an investment for 2/3 of airlines; ~60% of carriers state that they are starting to implement or in the process of implementing AI across operations & sales. The main drivers for these changes are improving CX, better performance & staying competitive. To discuss these topics and more, we have Serdar Gurbuz from Turkish Airlines!

In this episode, we chat with Terra Davies, Senior Director of Professional Services at PROS and an industry veteran, about the nitty gritty of implementing new products – what works, what doesn’t, and where she’s seen the most successes. Because at the end of the day, implementing a new technology is a huge if not KEY step in the digital transformation process.

Airlines are now dedicating upwards of 30-40% of their budgets towards digital transformation and 68% are looking to upgrade software and IT infrastructure. Those are big numbers and big changes. To help us talk about this change, successes and failures, and how airlines can tackle their technology dreams, we have Michael Brownfield, VP of Professional Services at PROS.

On our final episode from the first season of PROS new podcast series, The View from 30,000 ft, we chat about key takeaways from the 2019 IATA Retail Symposium. Be sure to subscribe and stay tuned for Season 2, coming in February of 2020!

PROS is excited to continue our new podcast series, The View from 30,000 ft. Check out this week’s episode where we chat about the exciting future of Airline Digital Transformation!

PROS is excited to continue our new podcast series, The View from 30,000 ft. Check out this week’s episode where we chat about our recent webinar with Phocuswire! Be sure to stay tuned for next week's episode!

Karl Isler talks with us about the art of the possible with dynamic pricing.

PROS Justin Jander and Siva Arunachalam of Etihad Airways discuss the value of science in revenue management and the evolution of Etihad.

Rosario Phillips shares what’s unique about LATAM, as well as what it’s like to be a leading woman in the male-dominated travel industry.