Guest: Zoleka Lisa, VP of Corporate Affairs at SAB
Zoleka Lisa is the vice-president of corporate affairs for South African Breweries (SAB) in South Africa, where she champions job creation and entrepreneurship. She holds a B Sc. in Environmental Science and Economics from the University of Cape Town and an Honours degree from the University of the Witwatersrand. She has attended a range of Executive Development courses from Wits Business School and the London School of Economics.She leads SAB’s public policy, communication, entrepreneurship & ESG portfolios. She is an active board member of the Beer Association of South Africa (BASA) and SAB Foundation Trustee.
Since joining SAB in 2014, she has driven initiatives like SAB KickStart and The Future is Female, supporting black-owned and women-led businesses. Under her leadership, SAB committed to creating 10,000 jobs by 2022. A passionate advocate for education and equality, Lisa believes access to quality education is key to breaking the cycle of poverty. Her rise from small-town roots to executive leadership makes her an inspiring force for change and a role model for South African women.
Zoleka Lisa is SAB’s corporate affairs vice-president for South Africa, where she leads teams centred around two of her passions: job creation and empowering entrepreneurs in South Africa. Through this position, she’s enacting real, transformative change throughout the nation: SAB has recently made a commitment to creating 10 000 jobs in South Africa by 2022, achieving this through various entrepreneurship-focused programmes — SAB KickStart, SAB Foundation, SAB Thrive Fund and SAB Accelerator.
#INTERVIEW: TUESDAY TAKEOVER: 130 Years of Impact: SAB’s Legacy of Nation-Building
Guest: Zoleka Lisa is the Vice President of Corporate Affairs at the South African Breweries
Tonight, we mark more than just a milestone we honour 130 years of meaningful impact. South African Breweries (SAB) has played a pivotal role in shaping the social and economic landscape of South Africa. From championing grassroots sports to enabling over 250,000 jobs across its value chain, SAB’s contribution to nation-building is both deep and far-reaching. I have with me ……….
- Vaughan Croeser, VP of Marketing at SAB
- Leanne Martin, VP of Beyond Co, Insights & Innovation at SAB
The South African Breweries
Biography
After completing his Marketing Honors degree, Croeser joined SAB as a sales representative in 2003, holding various roles in sales and trade marketing. He joined the marketing team in 2013 where he has led some of Africa’s most iconic brands. Vaughan has completed senior leadership programs at Henley Business School & London Business School and has been published in the International Retail and Marketing Review.
During his tenure as head of marketing, SAB has won multiple local and international awards, including Loeries, Bookmarks, Effies Grand Prix, Clio’s and Gold Cannes Lions. In 2023, Croeser was recognized by Scopen Agency as one of South Africa’s most admired marketers and ranked 1st in the MarkLives.com annual industry survey of marketers in 2024.
Guest: Leanne Martin, Vice President of Innovation and Insights at the South African Breweries
