The Viking Chats: Candid Conversations on Property, PropTech & Business

🎧 Episode: “Beyond the Deal: Mental Health, Masculinity & Making Peace”

What happens when the outward trappings of success start to smother the person behind the title?

In one of the most raw, powerful and deeply human episodes of The Viking Chats to date, Kristjan Byfield sits down with Chris Webb—Founder of The Estate Agent Consultancy and a long-time leader in the UK residential agency space—for a conversation that’s less about metrics, and more about meaning.

With a career spanning branch management, regional leadership, performance coaching, training, and strategic business consultancy for some of the UK’s most recognised agency brands (including Countrywide, Winkworth, EweMove and more), Chris knows what success looks like from the inside—and the toll it can take when the work stops serving the person doing it.

This isn’t a property podcast about portals, tech stacks or sales funnels.

It’s a conversation about burnout, pressure, image, identity, masculinity and mental health—and how easy it is for high-performing professionals to lose themselves in the pursuit of status, validation and control.

🚨 From Boardroom to Breakdown

At the peak of his consultancy and coaching career, Chris was working with major estate agency brands, influencing strategy and helping others deliver high performance. But under the surface, he was crumbling.

What began as a relentless drive to deliver soon tipped into self-neglect, denial and isolation. As he shares in detail, Chris found himself performing leadership while internally falling apart—until his body and mind finally called time.

This isn’t a story of a dramatic crash. It’s a story of slow, creeping disconnection. The kind that hides behind performance reviews, polished LinkedIn posts and expensive suits.

💬 The Mask of Masculinity

Chris and Kristjan explore what it means to be a man in an industry built on bravado, confidence and composure. In property, where vulnerability can be mistaken for weakness and ego is often rewarded, where is the space for honesty?

They unpack the psychological cost of trying to “have it all together”—and the subtle, systemic ways the industry discourages emotional transparency.

If you've ever felt like you're faking it on the inside while crushing it on paper, this episode will hit home.

🎯 Redefining Success

This conversation doesn’t just critique. It rebuilds.

Chris shares the tools, moments and realisations that helped him step off the treadmill and start again—with more purpose, more authenticity, and a radically different idea of what “success” actually looks like.

Together, he and Kristjan discuss:

• The role of therapy and mental health support in leadership
• How distorted values can derail even the most capable professionals
• What companies can do to spot (and support) people who are struggling
• Why we need to normalise not being OK in high-pressure environments

💡 Why This Episode Matters

Whether you're an MD, a founder, or an up-and-coming professional, this episode isn’t just for you—it’s about you.

It’s about:

• How the very traits that drive your success can quietly destroy your well-being
• How corporate culture often rewards masks, not people
• How real leadership starts with self-awareness, not self-sacrifice

Chris Webb’s story is far from unique. That’s what makes it essential listening.

🧠 What You’ll Take Away

• You’re not alone if you’re struggling behind the scenes
• Leadership doesn’t have to mean emotional isolation
• It’s never too late to slow down, ask questions and make different choices
• The industry is ready—and in desperate need—for a more human conversation about performance, health and happiness

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🎧 Episode: “Brand, Balls & Breaking the Mould: Property as It Should Be”

If you’re tired of property podcasts that play it safe, this one’s for you.

In this energetic and unfiltered episode of The Viking Chats, Kristjan Byfield is joined by Dan Marsden, founder of the award-winning brand agency Marsden & Co., and a force of nature when it comes to brand-first thinking in the property sector.

Dan’s not your typical marketing guy. He’s not here to flog templates, spew buzzwords, or pitch 50-page decks. He’s here to challenge the industry’s obsession with “sameness,” demand better from agency brands, and show us why bold beats beige every single time.

This isn’t just a conversation about logos and fonts. It’s a deep dive into identity, leadership, growth, failure, grit—and what it really takes to build a property business that people trust, follow, and champion.

💥 The Problem with Polite

Dan pulls no punches about what’s broken in estate and letting agency branding. Too many firms are stuck trying to please everyone—and in the process, they say nothing at all.

You’ll hear why:

• Bland, neutral branding kills growth
• Playing it safe is costing you market share
• “Professional” doesn’t have to mean personality-free

From independent agencies to corporates and proptech brands, Dan argues that the future belongs to the bold—and that the best marketing strategy is being yourself, loudly and consistently.

🚀 Scaling with Soul

Kristjan and Dan discuss the challenge of growing without losing what made your business special in the first place. It’s something many agency owners wrestle with: how do you scale the human, the humour, the heart?

Dan shares how Marsden & Co. helps property businesses retain their DNA while building brands that are scalable, sellable and sustainable. That means:

• Clarifying what you stand for
• Creating internal cultures that match your external voice
• Building consistency without becoming robotic

At a time when consolidation is everywhere, and private equity looms large, this is essential listening for founders and directors who still give a damn.

🧠 Why Brand Isn’t a Department

Let’s be clear: brand isn’t just about the visual stuff. It’s your customer experience, your people, your comms, your tone of voice, your reputation—all of it.

Dan breaks down:

• The difference between a “brand” and a “business name”
• Why most property firms think too small when it comes to identity
• How having a defined personality makes recruitment, marketing and growth easier (and cheaper)

The big truth? If you don’t define your brand, someone else will. And it probably won’t be flattering.

🔧 Bravery Beats Budget

This episode is full of real-world advice for agents and proptech leaders who want to make braver brand decisions—even without a huge budget.

From start-ups to long-standing agencies, Dan offers no-BS guidance on:

• How to stop blending in with everyone else
• Why most rebrands fail (and what to do instead)
• When to use humour, when to get serious, and when to stop talking altogether

Whether you’ve got £500 or £50,000 to spend, this episode will shift your thinking.

💡 Why This Episode Matters

In a world where portals dominate, tech stacks grow, and everyone’s “client-first,” your brand is the last piece of differentiation you truly own.

Dan Marsden makes the case that brand isn’t fluff—it’s leverage. It’s how you attract landlords, win landlords, keep landlords. It’s how you hire better, sell faster, retain more and get recommended again and again.

And the best part? You don’t need permission. You just need guts.

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In this fast-paced, laugh-out-loud, and insight-packed episode of The Viking Chats, Kristjan Byfield is joined by Chris England, co-founder and creative director of PVS Media—the content agency helping estate and letting agents rethink what property marketing can be.

From the very first minute, Chris brings the energy, honesty and sharp creative thinking that has made PVS Media a go-to for agents looking to level up their brand, listings and customer experience through relatable, human-first video content.

This episode isn’t about flashy drone shots or cookie-cutter templates—it’s about building connection, creating trust, and telling stories that make people stop scrolling, start watching and, most importantly, start caring.

🎬 From Boring to Brilliant: Why Estate Agency Content Needs a Rethink

Chris and Kristjan pull no punches as they discuss the tired tropes of property marketing—from soulless virtual tours and generic Instagram posts to overly polished content that alienates the very people it’s trying to reach.

They break down:

• Why authenticity beats perfection every single time
• How humour, personality and realness create brand loyalty
• What most agents get wrong when they approach content creation

Chris explains how agents are still trying to market to people’s heads, when the best content speaks to their hearts.

🎯 Marketing That Moves the Needle

So, how do you build a content strategy that actually gets results?

Chris unpacks:

• How to create videos that don’t just get views—but get enquiries
• The importance of telling the story of a home, not just showing it
• Why focusing on the people behind the property (buyers, sellers, landlords, tenants) makes for better marketing and better business
• How letting agents in particular can use storytelling to stand out in a portal-driven, price-focused market

Spoiler alert: You don’t need a big budget. You need a plan, a tone of voice, and the confidence to show up as you.

🛠 DIY vs Pro Video: What Works and When?

Kristjan and Chris get practical—discussing when it’s right to use professional videographers, and when DIY content on your phone is not just “good enough” but actually better for engagement.

They cover:

• The difference between branding content and converting content
• How to keep video creation manageable without burning out your team
• Why “done” is almost always better than “perfect”

Chris shares how even 30-second videos from your phone, shot in a staff room or on the street, can outperform expensive productions if the message hits right.

🧠 Trust, Voice & Standing Out in a Saturated Market

We’re all publishers now. Your agency is a media brand—whether you like it or not. Chris dives into why that’s actually a good thing, and how agents can:

• Develop a content tone of voice that aligns with their values
• Use storytelling to build long-term trust with landlords, tenants, buyers and sellers
• Create visibility in a competitive market—without resorting to gimmicks

🚀 Why This Episode Matters

For anyone working in estate or letting agency, especially owners, marketing managers, and growth-focused operators, this episode is essential listening.

Whether you’re building your brand from scratch or trying to reinvigorate a tired marketing strategy, Chris shows us how video and storytelling can make your agency unforgettable—not by being louder, but by being more human.

This isn’t about chasing trends—it’s about building connection. And in a trust-based industry, that’s the biggest ROI there is.

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🎙️ Women in Agency, Pride in Property & the Power of People

In this unfiltered, hilarious, and genuinely moving episode of The Viking Chats, I sit down with the inimitable Amy Shields—a name that’s become synonymous with leadership, allyship, and transformation in UK estate agency. Whether you know her from her 16-year career as a high-flying agent, her pivotal role at Smart Compliance, or her advocacy through Women in Estate Agency, this conversation peels back the layers on what really drives her—and what needs to change in our industry.

🔥 Career Switches, Self-Discovery & Shattering Expectations

We kick off with a bang, talking about Amy’s leap from a glamorous media career in Soho to becoming a powerhouse in the property world. Spoiler alert: it wasn’t exactly a straight line—and that’s what makes it so damn relatable. Amy shares the moment she walked away from a film degree and a career in TV production to chase something that felt more authentic. It wasn’t a calculated pivot—it was about following the buzz. Sound familiar?

🎯 Agency Life: From 12 Years at Romans to the C-Suite

Amy opens up about her 16-year agency career—12 of which she spent at Romans—culminating in branch management roles that gave her deep insight into the frontline challenges and structural barriers within the industry. She explains why she consciously chose not to climb the corporate ladder into area management and how that decision was the first of many that prioritised people over performance spreadsheets.

👩‍💼 The Birth of a Supplier With Soul

Today, Amy’s the Director of Sales at Smart Compliance, but don’t let the word “compliance” fool you into thinking this is a boring chat. Far from it. We dive into the real-world implications of AML, PEPs, SIPs, and why 48% of Smart Compliance’s ID checks still require human intervention. Tech can do a lot—but without people, it’s not the full picture. And Amy? She’s leading the charge to bring clarity, accountability, and support to agents who’d otherwise be navigating this minefield alone.

🏳️‍🌈 Coming Out, Coming Into Her Own & Creating Space for Others

This episode also takes a powerful, personal turn as Amy opens up about her coming out journey, the fear of disappointing family, and how she navigated it all while trying to build a career in a male-dominated, heteronormative industry. Her honesty is raw, refreshing, and vital—especially for those wondering if they can truly bring their whole selves to work.

🤝 Women in Estate Agency: A Movement, Not Just a Moment

We close with a deep dive into the Women in Estate Agency movement—a group that’s redefining what support and progression look like for women in property. Amy shares what goes on behind the scenes of this powerhouse group, why men should be showing up to these events, and how changing the conversation around diversity, equity and inclusion has made her a better leader, partner, and human being.

💬 You’ll Laugh. You Might Cry. But You’ll Definitely Learn Something.

Whether you’re in agency, on the supplier side, managing a team, or just want to be a better ally or advocate, this episode is a must-listen. It’s about more than houses. It’s about humans.

💡 Key Topics:

• The reality of switching careers (and industries) mid-flight
• How compliance isn’t boring—when it’s done right
• Why 48% of AML checks still need human touch
• The highs and lows of coming out in your 20s
• Why Women in Estate Agency is reshaping the industry

🎧 Press play, share with a friend, and join the conversation. And if you haven’t already—mark your calendar for 5th March 2026. You’ll know why by the end of this episode.

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🎙 Episode Title: Legacy, Leadership & Lettings: Ben Moser on Culture, Confidence & Social Change

In this episode of The Viking Chats, Kristjan Byfield sits down with Ben Moser—Director of Operations at Petermans Estate Agents, Managing Director of Petermans Housing Initiatives, and a Volunteer Mentor at Agents Together—for an open, vulnerable, and thought-provoking conversation that cuts right to the core of what the property industry should be about.

Ben’s journey is anything but typical. As the next generation in a family-run agency, he could have coasted. Instead, he chose to listen, learn and lead differently—shaping his own path with integrity, curiosity, and a powerful commitment to making housing better for everyone.

From transforming agency culture to tackling social housing and redefining what it means to be a modern dad in a demanding industry, Ben brings heart, humour and fresh thinking to every corner of the conversation.

🏡 From Family Business to Future-Facing Operator

Ben shares his story of entering the business without a clear plan—and how, by working from the ground up, he’s grown into a leadership role rooted in service and culture. His reflections on working within a legacy brand (with a legendary mum as MD!) offer valuable insight for anyone navigating generational succession or family business dynamics.

🤝 Culture Over Ego

Forget the old-school, hierarchical model of estate agency. Ben and Kristjan dive into why flat structures, psychological safety, and collaborative leadership aren’t just feel-good concepts—they’re essential for building resilient, effective teams that deliver consistently high-quality service to landlords, tenants and partners alike.

🧠 Gen Z Clients, Changing Expectations & Agent Evolution

Today’s buyers and renters expect more: transparency, ethics, responsiveness and empathy. Ben explains how he and his team have adapted to meet these expectations—without losing sight of commercial performance or efficiency.

The result? A values-led approach that earns long-term trust, not just short-term deals.

🏘 A Mission to Expand Social Housing

One of the most powerful themes of the episode is Ben’s work through Petermans Housing Initiatives—a personal and professional commitment to delivering more and better social housing through the infrastructure of the private sector.

Ben talks openly about:

• Why housing access should be treated as a fundamental right
• The operational and political barriers to progress
• How letting agents can (and should) be part of the solution

👨‍👧 Fatherhood, Pressure & Identity in Business

In a beautifully honest segment, Ben and Kristjan reflect on the reality of being modern dads—juggling leadership, ambition, purpose and parenting. It’s a topic rarely explored in property circles, but one that’s deeply relevant for the next generation of agency owners and directors.

💡 Why This Episode Matters

Whether you're a landlord, investor, BTR/PBSA operator or letting agency leader, Ben’s journey and mindset offer lessons for us all:

• Leadership isn’t about title—it’s about culture
• Profit and purpose can co-exist
• The best agents of tomorrow will be the ones who lead with empathy today

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In this deeply personal and brilliantly insightful episode of The Viking Chats, Kristjan Byfield sits down with Wendy Peterman—Managing Director of Petermans estate agents—for a conversation that reaches far beyond floorplans, fee structures and portals.

Wendy is one of the most authentic and quietly powerful voices in our industry today. As the second generation to take the reins at her family-run agency, and one of the few women to lead a long-standing independent estate agency, Wendy offers a refreshingly honest perspective on leadership, legacy, equality and the human side of property.

This isn’t a story about breaking glass ceilings with flashy headlines. It’s about consistently showing up, earning your place, and creating space for others to rise alongside you.

🏡 From Family Business to Female Leadership

Wendy didn’t inherit her role—she earned it. Starting with no knowledge of the industry and no fast-track because of her surname, she worked her way up at Petermans, proving herself not just to her family, but to colleagues, clients and competitors alike.

She and Kristjan unpack what it’s really like working in a family business—navigating generational expectations, establishing your own voice, and finding purpose beyond the family name.

And for those in similar positions (or considering handing the reins to the next generation), her reflections on structure, succession and personal growth are a masterclass in thoughtful leadership.

👩‍💼 Gender Bias, Confidence & Culture

As a woman in property, Wendy shares powerful and honest insights into the implicit and explicit bias she’s experienced over the years—and how she’s learned to face it with grace, assertiveness and resilience.

She opens up about:

• Being underestimated in the boardroom
• The challenge of being heard in a male-dominated space
• The tension between confidence and “likeability”
• Why women still face invisible tests their male counterparts often don’t

But this isn’t a doom-and-gloom narrative. It’s a rallying cry for creating space, listening better, and leading differently.

🤝 Flat Structures & Empowered Teams

Wendy and Kristjan dive into the operational DNA of Petermans—a business where hierarchy takes a back seat to collaboration, autonomy and mutual respect.

They explore:

• How flat structures can drive retention and engagement
• The difference between delegation and abdication
• Why a “brain dump” culture (as Wendy puts it!) can unlock hidden leadership
• How legacy businesses can adapt without losing their soul

It’s a fascinating look at how culture shapes service—and why empowered teams deliver better outcomes for both landlords and tenants.

🎯 Lessons for the Property Sector (and Beyond)

Whether you're a letting or estate agency leader, a property investor, part of an institutional landlord operation, or simply passionate about people-first business, this episode offers takeaways on:

• Leadership without ego
• Cultural evolution in family firms
• Making space for women, new voices and new ideas
• Balancing commercial success with community values

Wendy reminds us that the future of property isn't about chasing volume, awards, or tech trends. It's about consistency, care and creating impact at every level of the business.

This is more than a podcast about property. It’s a reflection on how we work, lead, and live—with integrity, curiosity, and courage.

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In this candid and explosive episode of The Viking Chats, Kristjan Byfield sits down with the ever-outspoken Russell Quirk, property PR maverick, founder of eMoov, and one of the most polarising voices in the UK residential property scene. If you’re a decision maker in estate agency, lettings, property management, or a serious residential investor—especially in London—this is an episode you cannot miss.

Russell opens up on nearly three decades of property experience—from inheriting the family estate agency DNA in Fulham, to founding and scaling one of the UK’s most prominent online agency brands (eMoov), and now running ProperPR, a specialist agency helping property businesses stand out and be heard.

🧨 Real Disruption Has Nothing to Do with Price

Think disruption in estate agency is about slashing fees? Think again. Russell and Kristjan unpack the outdated notion that price-led models like Amazon or Purplebricks are the future. Instead, they argue that real disruption is about service, transparency, and tech-enabled efficiency.

Expect brutal honesty about what went wrong with eMoov, why most “disruptive” models fail, and why the obsession with “cheaper and better” is misguided.

🤖 AI is Coming for Your Business – Are You Ready?

Russell drops a bombshell: over 50% of agents have never used AI—and say they never will. He and Kristjan unpack what that really means for the future of the industry, particularly in a world of:

• Generative Engine Optimisation (GEO)
• AI-driven property search (beyond portals)
• Digital trust and the decline of brand-first thinking

This isn’t speculation—it’s already happening. From inventory systems using AI to streamline reporting, to agencies using ChatGPT for customer interactions and marketing, Russell predicts a seismic shift in how customers will find, evaluate, and choose agents.

🧠 Marketing, Legacy Brands & the Shift to People-First Agency

If your brand is your only differentiator, you’re in trouble. Kristjan and Russell explore why personal brand is eclipsing corporate identity—and how self-employed models like eXp, The Agency UK, and Hortons are winning by being human, visible, and tech-savvy.

Russell also shines a harsh light on legacy brands like Dexter’s, Savills, and Spicerhaart, warning that social media silence and digital obscurity are existential threats in the AI age.

📉 Conveyancing Is Broken – And Ripe for Disruption

You thought agency was clunky? Try conveyancing. From Spain’s rapid 7-day conditional contracts to the UK’s glacial, risk-averse system, this episode dives into how tech could finally shake up the archaic British conveyancing process.

Russell makes a powerful case for high-fee, high-service models—and challenges conveyancers to offer platinum-level services for those willing to pay for speed, certainty, and professionalism.

🔥 Raw Opinions, Real Talk, and Actual Solutions

This episode isn’t about buzzwords. It’s about survival, evolution, and competitive edge. Kristjan and Russell debate:

• Why relying on portals is a crutch—and a risk
• How AI search will flatten brand hierarchies
• What smart investors and landlords should demand from their agents
• Why leadership mindset—not tech—is the biggest barrier to progress

Whether you run a high street branch, manage a BTR portfolio, lead a PBSA operation, or are building a property PR strategy, this is the kind of no-filter, truth-laden conversation that will help you stay relevant.

🎧 Listen to the full episode now on Spotify:
 https://open.spotify.com/episode/3qYImM0cx92qvI7mqyrEMQ?si=abb277debc504b26

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In this special episode of The Viking Chats, Kristjan Byfield sits down with fellow Base Property Specialists & The Depositary co-founder and industry icon An Deckers (aka Big Red) for a reflective and revealing look at what actually matters in the property industry—and why showing up still makes all the difference.

Fresh from the Kerfuffle Conference and the Agents Giving Ball, Kristjan and An unpack what attending industry events really offers, beyond the awards, the Prosecco and the usual photos. Spoiler: it’s not about the canapés.

This episode is a candid conversation between two co-founders, partners and long-time friends, who’ve seen their fair share of industry highs, lows and everything in between.

They get into:

• 💥 The power of presence in an increasingly digital industry
• 🎤 What makes a great industry event actually worth attending
• 🤝 How community and connection still shape the future of lettings
• 🌟 Why celebrating each other matters just as much as learning
• 😤 The events that have missed the mark and what needs to change
• 💡 How suppliers and agents can work better together, not at odds
• ❤️ A raw and honest conversation about mental health, burnout, and running a business while being human

An speaks openly about how she’s been navigating the relentless pace of running an agency, being a tech founder, managing a team—and the toll that takes. Kristjan opens up about his own pressures, and they both share how the right events can act as oxygen when the day-to-day gets overwhelming.

This is the kind of episode that goes beyond policy, tech and trend forecasts. It’s two people deeply embedded in the sector, asking real questions like:

• Are we losing the humanity in our industry?
• Who’s actually looking out for the agents?
• How can we build an industry that’s sustainable—not just profitable?

For anyone who’s ever felt like the property world is too full of noise, ego or endless product pitches—this one’s for you.

It’s also for:

• Letting agents and branch managers who need to reconnect with their why
• Suppliers wondering how to build real relationships with agents
• Founders and directors juggling people, performance and purpose
• Anyone who believes there’s still room for kindness, fun and rebellion in property

Whether you’ve been to 100 awards dinners or have always avoided the networking room, Kristjan and An will have you laughing, reflecting, and maybe even rebooking that next industry get-together.

Because in a sector fuelled by data, tech and bottom lines—human connection still wins.

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In this electric episode of The Viking Chats, Kristjan Byfield is joined by none other than Neil Cobbold—industry heavyweight, tech evangelist, landlord, Drum & Bass DJ, and true rock superfan—to unpack what’s really going on behind the scenes in UK lettings, PropTech, and beyond.

You might know Neil as the Managing Director of Reapit, or from his long tenure as the voice of PayProp. But in true Viking Chats fashion, we go way deeper than job titles. From sleepless DJ gigs to serious property pain points, Neil brings his full self to the mic in a conversation that blends insight, rebellion, humour, and some honest-to-goodness truth bombs about the current state of our sector.

Kristjan and Neil get into:

• Agentic AI: What it actually is, and why it could change how lettings agencies operate at a core level—whether you're ready or not.
• The reality behind digital transformation in lettings—why it’s more than PDFs and e-signatures, and how it's reshaping compliance, communication and cost.
• The problem with policy: how clunky regulation and slow reform are throttling innovation, and what agents need to do to keep ahead of shifting sands.
• Neil’s surprisingly personal take on mental health, self-worth, and rediscovering creativity beyond corporate confines.
• How his musical alter ego, Dr. Rock, keeps him grounded, curious, and just a little bit dangerous.
• Why the lettings industry still struggles with trust and perception, and what it’ll take to rebuild confidence from landlords, tenants and the wider public.

More than just a tech or policy chat, this episode becomes a deeply human look at what it means to be in property today. Neil shares stories from his early days in agency life, his experiences growing (and fixing) big teams, and the sometimes bruising—but always revealing—lessons that come with driving change in an industry that often resists it.

There’s also plenty of trademark Viking wit, fierce debate about the future of AI in property, and a call to arms for agents, landlords and suppliers alike: evolve or become irrelevant.

This episode is a must-listen for:

• Letting agents who want to understand the real implications of AI, automation and digital workflows (without the fluff).
• Landlords and property investors curious about what all this tech change means for them—and how to spot agents who are keeping pace.
• PropTech innovators and suppliers who want a blunt but insightful view of what’s working, what’s not, and where real opportunity lies.
• And anyone who likes their property chat with a healthy dose of basslines, brainpower and brutal honesty.

Whether you're a die-hard techie, an old-school agent, or somewhere in between—Neil Cobbold brings the clarity, credibility and character to shake up your view of where property is headed.

Get ready for riffs, reforms, and a few revelations. The Viking Chats are back—and they’ve never sounded quite like this.

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In this unmissable episode of The Viking Chats, Kristjan Byfield sits down with Mark McCorrie—founder of Made Snappy 360 and the innovator behind the integration tool GlueDog—for a no-holds-barred deep dive into the tangled, chaotic, and often comical world of PropTech in the UK property industry.

If you've ever felt frustrated by the sheer number of logins, dashboards, and disconnected systems in your daily agency life—you are not alone. Mark’s journey from coin-operated internet terminals to pioneering virtual tours and now launching an integration solution for CRMs, is equal parts inspiring and revelatory.

Over the course of this vibrant and fast-paced chat, Kristjan and Mark unravel:

• Why most PropTech platforms still don’t talk to each other—and how that’s killing productivity.
• The inspiration behind GlueDog and how it aims to fix the CRM integration nightmare agencies face daily.
• How smaller, agile innovators like Made Snappy are outpacing the behemoths in delivering value-driven tools for agents and landlords.
• The real cost of clunky tech on agency culture, customer service, and mental wellbeing.
• Why the lettings industry is perfectly primed for disruption—and how landlords and suppliers alike can benefit.

Mark doesn’t hold back. He candidly shares the challenges of scaling tech in an industry built on inertia, how the fear of legacy providers is stifling innovation, and why he believes agents shouldn’t have to be tech experts to run a modern, high-performing agency.

Kristjan, ever the disruptor, challenges assumptions around the industry's ‘techphobia’ and offers sharp insights into what makes technology genuinely valuable (hint: it's not another fancy dashboard). Together, they debate where property technology has gone wrong, where it can go right, and how collaboration—not domination—is the key to progress.

This episode is a must-listen for:

• Estate and letting agents who are tired of jumping between tools and want to understand what true integration could mean for their business.
• Landlords and investors looking for agents who harness tech to deliver better, faster, more transparent service.
• PropTech founders and suppliers ready to be part of a more open, connected ecosystem that actually solves agency pain points.

And yes, in true Viking fashion, there’s plenty of banter, a few tech tangents, and a mutual love of shaking up the status quo.

Whether you're a PropTech geek, a lettings veteran, or simply curious about where the industry is heading—this episode delivers insights, laughs, and some genuinely game-changing ideas.

Tune in, take notes, and most importantly: don’t miss what could be the future of how we all do property.

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