The Visible(ish) Podcast

Mental Health & Business Success: Louis Watkins Clear for Men Story | Visible(ish) Podcast Ep. 16

Join the Visible-ish Podcast for a conversation on the real challenges of marketing and business, as well as the honest insights about what it takes to show up as a business owner. This episode covers topics on how to use social media more effectively, and how to improve your digital marketing strategy, along with growing your online business and leadership skills.

Louis Watkins, founder of Clear for Men, shares the raw reality of building an authentic skincare brand from mental health struggles during lockdown. From nearly giving up in April to his breakthrough LinkedIn post that connected with hundreds of struggling entrepreneurs.
In this unfiltered conversation, Louis reveals:

How lockdown mental health challenges sparked Clear for Men's mission
The 18-month private label product development journey
Why he went from faceless brand to authentic personal visibility
The LinkedIn breakdown post that changed everything
Building organic community through TikTok lives and consistent content
The QuickBooks moment that reignited his belief
His upcoming collaboration with Simon Squibb

"The cost to acquire a customer isn't necessarily money when you're starting out - it's your time." - Louis Watkins
Perfect for entrepreneurs struggling with authentic visibility, anyone building a purpose-driven business, or those interested in men's mental health advocacy.

Chapters

00:00 Intro - What does "visible(ish)" mean to Louis?
02:30 The lockdown mental health crisis that started everything
07:45 Why skincare became the vehicle for mental health advocacy
12:40 The 18-month product development journey with manufacturers
20:15 Early struggles: 20 orders in 4 months, then 11 in 7 months
25:30 The decision to become the face of the brand
32:15 The April breakdown and the LinkedIn post that changed everything
39:20 How QuickBooks' purchase reignited his spark
45:30 Building authentic community on TikTok and LinkedIn
52:15 The organic approach vs paid advertising
56:45 Simon Squibb collaboration and upcoming plans
62:30 Clear for Men products and where to buy
64:15 How to follow Louis across all platforms

Connect with Louis: 
https://www.instagram.com/weareclear_
https://www.tiktok.com/@weareclear_
https://www.facebook.com/weareclear1
https://www.youtube.com/@ClearForMen
https://www.instagram.com/louiswxtkins
https://tiktok.com/@louiswxtkins
https://www.linkedin.com/in/louis-watkins-29637126a

Connect with Melissa here:

Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/

Facebook | https://www.facebook.com/itsmelissahoward
Instagram | https://www.instagram.com/itsmelissahoward/
LinkedIn | https://www.linkedin.com/in/itsmelissahoward/
YouTube | https://www.youtube.com/@ItsMelissaHoward
TikTok | https://www.tiktok.com/itsmelissahoward

Shortform Video Made Simple: Your Content Fastpass | The Visible(ish) Podcast Ep.15.

If video content creation feels like a second job you never applied for and don't get paid for, this episode is for you! Discover why short-form video is your "Disney Fastpass" to the front of the queue while everyone else waits for attention.

What you'll learn:

• Why video is essential in the age of AI and deepfakes
• Two simple frameworks to create videos in under 10 seconds
• The "hook, lesson, invite" structure for engaging content
• Technical tips for better sound and video quality
• How to stay engaged for 10 minutes post-upload to boost reach
• Ready-to-use scripts you can borrow word-for-word

Key insight: "Words and photos tell me about you. But video lets me meet you. In seconds, I can hear your voice, catch your timing, clock your humour, and decide if I want to listen to you."

Perfect for business owners who want to leverage video without the overwhelm or time commitment.

Chapters

0:00 Introduction - Your Disney Fastpass to Attention

0:49 Welcome & Today's Simple Approach
1:17 Common Video Excuses (We've All Been There)

1:48 Why Video Changes Everything

2:07 Meeting Your Audience vs Just Telling Them

2:26 UK Video Consumption Statistics

2:45 The AI & Deepfake Factor - Why Authenticity Matters

3:08 What Short-Form Content Actually Is

3:32 Reducing Friction - Simple Frameworks

4:07 Framework 1: Hook, Lesson, Invite

4:49 Framework 2: Problem, Fix, Proof
5:31 Two Technical Checks for Watchable Videos

6:19 Ready-to-Use Scripts You Can Borrow

7:08 The Biggest Mistake: Posting and Ghosting

7:42 The 10-Minute Post-Upload Strategy

8:17 Why Short Clips Lower Barriers

8:53 We Do Have the Time (Really!)

9:06 Working Together - Strategy Sessions

9:27 Join The Visible Corner Community

9:50 Final Thoughts - Your Disney Fastpass Reminder

Connect with Melissa here:

Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/

Facebook | https://www.facebook.com/itsmelissahoward
Instagram | https://www.instagram.com/itsmelissahoward/
LinkedIn | https://www.linkedin.com/in/itsmelissahoward/
YouTube | https://www.youtube.com/@ItsMelissaHoward
TikTok | https://www.tiktok.com/itsmelissahoward

Fear to Post? Name It to Tame It | The Visible(ish) Podcast - Ep. 14.

Visibility Fear Toolkit - From Frozen to Posting.

Ready to break the record-delete cycle? Join Melissa Howard as she shares her personal visibility wobbles and practical tools to help you post despite the fear. From RSD (rejection sensitivity dysphoria) to body image concerns, learn how to name your fears and work with them rather than waiting for them to disappear.

Chapters
00:00 Intro - The Record-Delete Club
01:11  Why Fear Never Fully Goes Away
02:00 Melissa's Personal Visibility Wobbles
04:49 RSD and Online Rejection Fear
07:11 Body Image and Authenticity Online
09:03 Communication Challenges and ADHD
10:23 Name It to Tame It - Identifying Your Fear
12:26 Common Visibility Fears Unpacked
16:45 Calming Your Nervous System
18:48 The Visibility Ladder Technique
21:14 Your 3-Step Action Plan

Connect with Melissa here:

Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/

Facebook | https://www.facebook.com/itsmelissahoward
Instagram | https://www.instagram.com/itsmelissahoward/
LinkedIn | https://www.linkedin.com/in/itsmelissahoward/
YouTube | https://www.youtube.com/@ItsMelissaHoward
TikTok | https://www.tiktok.com/itsmelissahoward

Connect with Melissa here:

Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/

Facebook | https://www.facebook.com/itsmelissahoward
Instagram | https://www.instagram.com/itsmelissahoward/
LinkedIn | https://www.linkedin.com/in/itsmelissahoward/
YouTube | https://www.youtube.com/@ItsMelissaHoward
TikTok | https://www.tiktok.com/itsmelissahoward

Visible(ish) Repurposing: Smart Content Strategies for Business Success - Ep. 13.

Ready to turn your content into a powerhouse of visibility? In this episode of The Visible(ish) Podcast, Melissa Howard breaks down exactly how to repurpose your content for bigger reach and less stress.

• What repurposing actually is (and what it isn’t)
• Why repurposing saves you time, energy, and brain power
• How to collect and organize content for easy repurposing
• Specific tools and methods to make the process seamless
• Simple, actionable ways to breathe new life into your existing videos and posts

Listen in and start working smarter, not harder!

Chapters

00:00 Welcome to The Visible(ish) Podcast
00:41 Busting Repurposing Myths
01:14 What Repurposing Is (and Isn’t!)
02:43 Why Repurposing Works: Visibility & Reach
04:05 Melissa’s Repurposing Light Bulb Moment
04:59 Building a Repurposing Habit
06:14 What to Repurpose? Metrics & Mindset
07:21 How to Repurpose Your Old Videos
08:26 Favorite Repurposing Tools & Platforms
10:16 Where to Start: Your Practical First Step
10:56 Repurposing Support: Strategy & Done-For-You Reels
11:49 Episode Recap: Make Repurposing Easy
12:16 The Most Important Thing: Show Up, Your Way
13:04 Stay Visible! What’s Next on the Podcast

Connect with Melissa here:

Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/

Facebook | https://www.facebook.com/itsmelissahoward
Instagram | https://www.instagram.com/itsmelissahoward/
LinkedIn | https://www.linkedin.com/in/itsmelissahoward/
YouTube | https://www.youtube.com/@ItsMelissaHoward
TikTok | https://www.tiktok.com/itsmelissahoward

Content Batching That Actually Works for You | The Visible(ish) Podcast Ep.12.

In this episode, I'm sharing the exact batching system that's helped loads of business owners create content consistently - even when traditional methods fail. No more abandoned templates or productivity guilt!

What you'll learn:

• Why energy-based batching beats task-based batching every time
• The 5 types of batching sessions that work with your brain
• My favourite tools for capturing ideas, creating content, and staying organised
• The psychology behind why most batching systems fail

Chapters: 

0:00 - Why batching fails for most people 

2:41 - Understanding your brain's batching preferences 

5:25 - Energy-based batching vs task-based batching 

7:58 - Essential tools that actually help (not hinder) 

11:17 - Your practical 4-step batching system 

13:06 - Next week: Repurposing one idea into 10 pieces of content

Connect with Melissa here:

Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/

Facebook | https://www.facebook.com/itsmelissahoward
Instagram | https://www.instagram.com/itsmelissahoward/
LinkedIn | https://www.linkedin.com/in/itsmelissahoward/
YouTube | https://www.youtube.com/@ItsMelissaHoward
TikTok | https://www.tiktok.com/itsmelissahoward

Strategic Inconsistency: How to Be Visibleish Without the Guilt | Visibleish Podcast Ep.11 

Ever felt the pressure to post constantly and show up perfectly all the time? This episode is your permission slip to be strategically inconsistent with your visibility - and why that's actually a superpower, not a failure.

In this solo episode, I'm sharing how to communicate your "ish" moments with your audience so they stay engaged even when you're being quieter. From planning your natural rhythms to building a content bank for those inevitable busy periods, this is about sustainable visibility that works WITH your life, not against it.

What You'll Learn:

• Why strategic inconsistency builds trust (not loses it)
• How to identify and plan for your natural "ish zones"
• The minimum viable posting strategy that keeps you connected
• Creating a visibility savings account for busy periods
• Why you don't need to apologise for being human

Perfect for: Business owners juggling client work, parents managing school holidays, neurodivergent entrepreneurs, anyone who's felt guilty about inconsistent posting, and humans who want sustainable marketing strategies.

Key Quote: "Your energy has a season, so treat it like your business partner, not an afterthought."

Chapters

0:00 - Introduction: What is "Visibleish"? 

1:10 - Why Constant Visibility is Exhausting 

2:47 - Personal Example: The Womanifest Festival 

4:37 - Strategic vs. Unreliable Inconsistency 

6:11 - Identifying Your Natural Rhythms 

7:39 - Communicating Your "Ish" with Your Audience 

9:19 - Setting Up Strategic Retreats 

11:27 - You're Not That Missed (And That's Good!) 

12:20 - Three Steps to Plan Strategic Inconsistency 

14:25 - Wrap Up & Connect

Hashtags: #VisibilityStrategy #AuthenticBusiness #BusinessGrowth #ContentStrategy #BusinessMindset #EntrepreneurLife #UnfilteredBusiness #MarketingStrategy #BusinessOwner #VisibleishPodcast

Connect with Melissa here:

Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/

Facebook | https://www.facebook.com/itsmelissahoward
Instagram | https://www.instagram.com/itsmelissahoward/
LinkedIn | https://www.linkedin.com/in/itsmelissahoward/
YouTube | https://www.youtube.com/@ItsMelissaHoward
TikTok | https://www.tiktok.com/itsmelissahoward

Find Your Visual Voice: 4 Steps to Authentic Business Visibility | The Visible(ish) Podcast Ep.10

Your visuals are making or breaking your business (and you might not even realise it). In just 50 milliseconds, people form their first impression of your content - that's faster than you can blink!

🎯 Get Your FREE Visual Voice Starter Worksheet: [INSERT LINK]

If your visuals don't match who you are when you're showing up, your audience will feel the disconnect. The difference between someone thinking "she seems okay" and "that's my person, I need to work with them NOW" comes down to your visual voice.

In this episode, I'm sharing my complete 4-step framework for building an authentic visual voice that attracts your ideal clients and grows your business.

📚 WHAT YOU'LL LEARN:

• Why visual consistency can increase revenue by up to 23% (Forbes research)
• The 4-step framework for finding your authentic visual voice
• How to use "strategic scrolling" to discover what really works
• My signature cues method for instant brand recognition
• Why showing up before you feel ready is the secret sauce

Chapters

00:00 - Introduction & Welcome to Visible(ish)

0:44 - Don't Worry About Taking Notes (Free Worksheet)

1:02 - What is Visual Voice & Why It Matters

1:34 - The 50 Millisecond First Impression Rule

1:44 - Forbes Research: 23% Revenue Increase

2:28 - My Hot Mess Content Story

3:34 - Looking Within vs External Voices

4:25 - The 4 Areas of Building Visual Voice

4:33 - #1: Brand Energy & Visual Anchor

5:32 - Strategic Scrolling Bonus Step

6:30 - #2: Mirror Moments 7:28 - #3: Your Signature Cues

8:37 - #4: Show Up Before You Feel Ready

9:18 - Step 1: Picking Your Anchor Words

9:52 - Step 2: What Does It Look Like?

10:39 - Step 3: Translate Into Your Content

11:36 - Step 4: Choose One Signature Cue

12:32 - Strategy Sessions Available

12:53 - Episode Recap

13:41 - Don't Forget Your Free Worksheet

13:52 - Next Week: Strategic Inconsistency

14:07 - Outro & Subscribe 

Connect with Melissa here:

Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/

Facebook | https://www.facebook.com/itsmelissahoward
Instagram | https://www.instagram.com/itsmelissahoward/
LinkedIn | https://www.linkedin.com/in/itsmelissahoward/
YouTube | https://www.youtube.com/@ItsMelissaHoward
TikTok | https://www.tiktok.com/itsmelissahoward

Beauty Business Growth: Lash Artist to Course Creator | The Visible(ish) Podcast Ep.9

In this episode of The Visible(ish) Podcast, Melissa is joined by lash artist Lauren for a real-time strategy session on how to scale her beauty business beyond the treatment room.  Lauren had been stuck in options paralysis for 6 months with too many ideas, not enough clarity. But when the chance came to coach her during one of her regular lash appointments, Melissa had to capture it on camera (with enthusiastic consent, of course!).

💥 2 hours after this chat, Lauren’s lead magnet was DONE, launched, and hooked up to her tech. YESSS.

This is what happens when you ditch the cookie-cutter advice and follow a clear, personalised plan that actually fits you.

Together they map out a tailored action plan to:
→ Turn 1:1 services into scalable, sellable content
→ Break through the overwhelm and get crystal clear
→ Take fast, aligned action (without the burnout)

The result? A custom strategy and a fully live lead magnet in just 3 days.
Proof that done > perfect and simple > scattered.

📎 Check out Lauren’s shiny new lead magnet here:

https://shop.beacons.ai/elitelashmethod/64db91d9-3c0f-4b83-b74d-501e29881c3c

Ready to scale your beauty business beyond the treatment room? Join Melissa Howard and successful lash artist Lauren as they map out a real-time business transformation strategy - from one-to-one services to profitable digital courses.

Connect with Lauren: https://beacons.ai/elitelashmethod

Instagram: https://www.instagram.com/elitebeautybylauren?igsh=ZGFjdGJ4MXZnYjN0 

CHAPTERS 

00:00 Intro - Meet Lauren 

02:36 The Corporate Exit Story 

05:22 Finding Your Authentic Voice Online 

08:08 Building Client Trust Through Authenticity 

11:37 The Visibility Leap - From Service to Course 

15:36 Overcoming Business Imposter Syndrome 2

4:13 PDF vs Full Course Strategy 

33:22 Lead Magnets That Actually Convert 

42:10 Social Media Without Burnout 

52:05 Pricing Your Knowledge Products 

58:27 Action Steps & Next Moves

KEY TAKEAWAYS 1️⃣ Start with lead magnets before launching full courses 2️⃣ Use your existing audience - don't start from scratch 3️⃣ Focus on ONE core problem (retention) vs trying to solve everything

Connect with Melissa here:

Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/

Facebook | https://www.facebook.com/itsmelissahoward
Instagram | https://www.instagram.com/itsmelissahoward/
LinkedIn | https://www.linkedin.com/in/itsmelissahoward/
YouTube | https://www.youtube.com/@ItsMelissaHoward
TikTok | https://www.tiktok.com/itsmelissahoward

Stop Overthinking Visibility: Live Podcast at Womanifest - Ep. 8

Turn visibility pressure into power with this LIVE recording from Womanifest!

In this live episode of The Visible(ish) Podcast, Melissa Howard strips away the noise around "perfect" visibility and shares how to show up authentically in business, without the overwhelm.

Recorded in front of a live audience, Melissa reveals why you DON'T need to post 5 times a day, have a perfect logo, or follow everyone else's rules to build a successful business. Drawing from her experience as a photographer, brand strategist, and ADHD entrepreneur, she offers refreshingly simple strategies for getting visible on YOUR terms.

What you'll discover:

• Why perfectionism is killing your visibility (and what to do instead)
• The simple A-to-B approach that helped a client launch in 3 days instead of 6 months
• How to handle being "too much" AND "not enough" in business
• Real strategies for showing up when you're unwell or struggling
• Why unfollows might actually be good for your business

Plus, hear Melissa answer raw, unfiltered questions from the live audience about everything from starting a podcast to managing visibility when life gets messy.

CHAPTERS 

00:00 Welcome to the Live Recording 

01:12 The "Too Much/Not Enough" Paradox 

03:42 Turning Visibility Pressure into Power 

05:08 Breaking Free from the "Shoulds" and "Musts" 

07:22 The Simple A-to-B Visibility Strategy 

08:45 Case Study: From 6 Months Overthinking to 3 Days Action 

10:30 Q&A: Why Melissa Started Her Podcast 

14:19 Being Authentically Visible (Mess and All) 

17:00 The Truth About Unfollows 

20:06 Corporate Visibility Strategy Discussion 

25:15 Managing Visibility When Life Gets Hard 

27:25 Final Thoughts & Call to Action 

The amazing people who were in the audience and shared their links!

Janine McDonald | Clear the Clutter Now |@bio.link/janinemcdonald
Jen Griffiths | The Tropic Pianist Gamer | @tropicpianistgamer
Liz Wilkinson | Circino Coaching | @liz.wilkinson.98
Emma Woodford | Coach Emma Woodford | @Emmawoodford_lifecoach   
Joanne Lazarus | The Confident You | @the_confidentyou_dramajo
Marina Beech |  Marina The Soul Alchemist | @Marina.thesoulalchemist
Kimberley Ashwin | Autism Oxford UK | @Autismoxforduk
Jennifer Parker | Jennifer Parker Virtual Assistant |  @Linktr.ee/jenniferparkerva
JennyB | RealTalk Consultancy | @jennyb_realtalk

 #VisibilityStrategy #AuthenticBusiness #LivePodcast #Womanifest #BusinessMindset #ADHDEntrepreneur #WomenInBusiness #EntrepreneurLife #PodcastLive #VisibleIsh #BusinessGrowth #AuthenticMarketing #UKBusiness #OverthinkingInBusiness #ContentStrategy 

Connect with Melissa here:

Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/

Facebook | https://www.facebook.com/itsmelissahoward
Instagram | https://www.instagram.com/itsmelissahoward/
LinkedIn | https://www.linkedin.com/in/itsmelissahoward/
YouTube | https://www.youtube.com/@ItsMelissaHoward
TikTok | https://www.tiktok.com/itsmelissahoward

From Invisible to 100K+ Followers: Body Confidence & Authentic Visibility with Tigz Rice | Visible(ish) Podcast Ep.7

Ever been so invisible in your business that people thought you were a completely different gender? That's exactly what happened to photographer Tigz Rice!
In this powerful episode of The Visible(ish) Podcast, host Melissa Howard sits down with Tigz Rice - photographer, ex-burlesque dancer, and body confidence advocate who transformed from being completely invisible behind the camera to building a following of over 100,000 people.

WHAT YOU'LL LEARN:
✨ How to "rage quit" beauty standards and show up authentically
📸 Why body neutrality might be more achievable than body positivity
💪 The truth about dealing with trolls with a large following
🎯 How Tigz's boudoir posing series went viral (millions of views!)
❤️ Why you don't need confidence to take action - just "do the thing"

CHAPTERS
00:00 - Introduction & What "Visibleish" means
02:56 - Tigz's journey from invisible photographer to body confidence queen
06:16 - The moment that changed everything: "I thought you were a man"
13:00 - Growing up with 90s diet culture & beauty standards
18:24 - The "rage quit" approach to self-acceptance
25:20 - Supporting clients through body image challenges
28:05 - Building a personal brand online vs offline
34:00 - Dealing with trolls and negative comments
41:03 - Going viral: The boudoir posing series story
46:47 - The "chalk outline" pose incident
49:02 - Quick-fire questions on visibility and confidence
55:00 - Upcoming posing guide & how to connect with Tigz

CONNECT WITH TIGZ
Website: www.tigzrice.com 
Instagram: www.instagram.com/tigzrice
Facebook: www.facebook.com/TigzRice
Twitter: https://twitter.com/Tigzy
TikTok: https://www.tiktok.com/@tigzrice
Youtube: https://www.youtube.com/@TigzRice/

Connect with Melissa here:

Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/

Facebook | https://www.facebook.com/itsmelissahoward
Instagram | https://www.instagram.com/itsmelissahoward/
LinkedIn | https://www.linkedin.com/in/itsmelissahoward/
YouTube | https://www.youtube.com/@ItsMelissaHoward
TikTok | https://www.tiktok.com/itsmelissahoward