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In this episode, I speak with Will Lee from That Marketing Guy, a full service marketing firm that works with major organisations like Tower Transit Singapore, 7 Eleven, True Fitness and NTUC to name a few.
Will started off by sharing how TMG’s unique proposition is being a generalist, and how that gives them an edge for specialists. He recounted how they used to knock on doors for sales in the early days of the company and how that has changed in recent times. We discussed client retention and setting healthy working boundaries with clients. Will also shared how he motivates his employees and the challenges that come with it.
This episode is sponsored by GENIA.
To view more episodes on the Visionary Podcast, visit: https://thevisionary.io
In this episode I have the honour of interviewing Pradeep, CEO of Stan Ventures and Neil Patel Digital India. Stan Ventures is one of the world's largest SEO agency with over 250 employees
Pradeep shared how he started Stan Ventures with his brother 11 years ago and how they started acquiring clients in the US when they had no credibility. He shared how businesses in competitive fields can scale and how they utilised resellers to grow. We discussed the challenges he face in running a business of Stan Venture's size and how he partnered with Neil Patel.
This episode is sponsored by GENIA.
To view more episodes on the Visionary Podcast, visit: https://thevisionary.io
In this episode, I speak with Geoffrey from Relationships Mastered. Relationships Mastered is a relationship and marriage coaching program for men.
Geoffrey shared how the business generated no sales for the first two years and how he turned the business around to reach $40,000 monthly with a 90% profit margin. He shared how he uses YouTube to drive sales, his YouTube SEO strategy and his sales funnel. We discussed how mentors helped shape his business and the mindset every entrepreneur should have.
This episode is sponsored by GENIA.
To view more episodes on the Visionary Podcast, visit: https://thevisionary.io
In this episode, I speak with David from Physio 101. Physio 101 is a Physiotherapy clinic based in Singapore's Central Business District
David shared why he decided to leave his previous clinic and start out on his own, and the difference in being just a practitioner and a businessman.
We discussed the clinic's marketing strategies and the clinic's philosophy in prioritising patient care over everything else. David also shared challenges they face with a shortage of local physiotherapists and the tightening of employment passes.
This episode is sponsored by GENIA.
To view more episodes on the Visionary Podcast, visit: https://thevisionary.io
This week I spoke with Marine, Founder of Absolute PR, a leading boutique PR agency in Singapore.
Marine founded Absolute PR 15 years back and has gone on to work with more than 300 brands. In this episode, she shared how the landscape of the PR industry looked like 15 years ago and how she started the business. We discussed the importance of focusing on delivering value while being less concerned about closing the sale, and how that helps Absolute PR generate referrals consistently.
This episode is sponsored by GENIA.
To view more episodes on the Visionary Podcast, visit: https://thevisionary.io
This week I spoke with Nazerah, CEO of Exzma Skincare.
In this interview Nazerah shared how Exzma Skincare started while she was still in a full time executive, a Chief Marketing Officer. She shared exactly how she turned something she found beneficial for herself into a product that is now sold internationally. We discussed the challenges of selling internationally and the difficulties of managing cash flow in an online store that is reliant on advertising. Nazerah believes in the law of attraction and explains how it has helped her manage herself and her business better.
This episode is sponsored by GENIA.
To view more episodes on the Visionary Podcast, visit: https://thevisionary.io
This week I spoke with Ange Dove from Proof Perfect. Ange started Proof Perfect almost 20 years ago when copywriting was not a known service in Singapore yet.
Ange shared how she first started acquiring clients at a time when businesses didn’t know what copywriters are. She gave practical advice on selling to MNCs and tips on managing client delivery. We also discussed how Proof Perfect grew beyond what she wanted, and how she leveraged the advancement of the internet to reduce the cost of her operations.
This episode is sponsored by GENIA.
To view more episodes on the Visionary Podcast, visit: https://thevisionary.io
This week I spoke with Jason, Managing Director of Bespoke Marketing Global, the World’s leading audio branding agency.
Jason started BMG 13 years back and has since gone on to help more than 13,000 companies in 22 countries transform their caller experience. We spoke about the founding of the company and how they acquired clients in the early days. He shared how BMG went from a local company in the UK to a global brand. We also discussed his growth strategy to double their client base in the next 3 years. Throughout the interview, Jason shared the importance of treating customers right.
This episode is sponsored by GENIA.
To view more episodes on the Visionary Podcast, visit: https://thevisionary.io
This week I had a chat with Michael, Managing Director and Owner of Auston, Singapore’s and Sri Lanka's leading engineering school for private education.
Private education in Singapore is a competitive space. Brands like SIM, Kaplan, MDIS have big marketing budgets and are almost the default choice for students. We spoke about how Auston sets itself apart and expanded into developing markets. We also discussed overseas expansion for local companies and what makes Singaporean businesses unique.
This episode is sponsored by GENIA.
To view more episodes on the Visionary Podcast, visit: https://thevisionary.io
This week I had a chat with my business advisor, Jake of Lead Cookie, a done-for-you LinkedIn lead generation agency, and Content Allies, a content marketing agency.
Jake started Lead Cookie a few years back and grew from $0 to $33,000 in MRR within just 6 months. We spoke about building a personal brand and how it played a big part in his early success. He also shared about his experience trying to sell Lead Cookie. We discussed sales and marketing strategies as well as his vision for the future.
This episode is sponsored by GENIA.
To view more episodes on the Visionary Podcast, visit: https://thevisionary.io
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