I met up with Binod Rai on Taco Tuesday at Tacos Mi Caramelo during his visit to Utah. Twenty-eight years ago, Binod and his father started Insight Himalaya. They lead expeditioners on treks to Mt. Everest base camp in Nepal where the spirit of Namaste is alive and well — and infused into everything they do as they literally take brand experience to a whole new level. I wanted to learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!