Savvy marketers learn early that driving users to a voice experience on Amazon Alexa or Google Assistant can be challenging. Presumably, there are so many hurdles for getting the masses onto your voice app. Amazon Quick Links (and Google Actions counter part) are the starting point for overcoming new user acquisition and on-boarding for your voice app. Marketers that leverage this feature will quickly realize how much easier it makes driving awareness and how much it improves the customer experience. Learn all about quick links in this weeks episode of The Voice CEO.

As with any new and emerging consumer technology, the individuals and organizations that are first to leverage voice assistants and voice technology to engage consumers will be the ones best positioned to deliver value via voice in the long-term. Getting started with voice experiences today introduces new brand building and relationship building opportunities to your engagement strategy.

In this third and final part of the Marketers and Researchers Guide To Voice Assistants, we’re going to cover everything you need to get started leveraging voice assistants to reach your goals. Grab your favorite tea or cup of joe and your notepad.

Voice assistants, like Amazon Alexa and Google Assistant, offer marketers and researchers today a growing opportunity to engage with and empower consumers, patients, and fans. Studies continue to show that, when we engage with brands via voice assistants, we feel a stronger, more personal connection with the brands. If you have already listened to part 1 of this three part series, you have a good foundation on what the landscape for voice assistants looks like today. This next part of our guide will give you an understanding of the kinds of voice experiences and voice applications consumers are engaging with, what they do great, and why they work so well.

For marketers and researchers, navigating the voice assistant ecosystem and knowing which, how, when, and why to leverage them in your projects can easily become a confusing experience. We're making things a little easier for you with a 3-part crash course in voice assistants, how to leverage them for marketing, branding, and research, and finally what to consider and how to launch your first voice app for Amazon Alexa, Google Assistant, and beyond.

The Voice CEO: Siri, Alexa, and Google Assistant response to the pandemic, schools use Alexa to engage students, Alexa becomes a resource to the partially sighted and blind of Lancashire, and voice AI lends a much needed hand to call centers.

The Voice CEO: ApTask shows recruiters how voice is done, Alexa gets smarter on meds, Google and Amazon launch new features for Woman's History Month, and Kia wants you to get to know their cars via voice.

This week: How can hospitals make the experience better for patients with voice technology? Apollo has a good idea on how, KidKraft and Amazon team up to give kids more than just plastic lettuce, Wyze might be bringing Alexa to your wrist at the lowest price point yet, and Nutella dares you to dump your syrup for National Pancake day!

In this week's episode, you'll discover how sports teams are leveraging voice to engage fans as Real Madrid launches the first soccer team voice experience in Spain, how Amazon helped bring Colonel Sanders to the Amazon Alexa, and how electric vehicles are demystified via voice.

- The Voice CEO: Rob Lowe finds a home in your Alexa thanks to Atkins,

- Liverpool Victoria General Insurance introduces a new voice app and a new communication channel for policyholders,

- Those living with blindness now find a helpful voice in Alexa

- Road To SampleCon experience is live for market researchers!

January 10th, 2020

- Amazon Alexa coming to Ravian and Lamborghini

- JBL and the new JBL Tune earbuds bring Google and Amazon into your ears

- Samsung Bixby and the Galaxy Home mini

- Exxon introduces paying for gas via your in-car Amazon Alexa

- Google Assitant comes to JFK Airport to help reduce language barriers and improve customer service.