The Voice of Experience

The Voice of Experience

By Elke Jones + Max LendermanBusinessScienceMarketingLife Sciences
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The Voice of Experience episodes

  • Chick-fil-A's "The Brake Room": 2023's Best Experiential Campaign?

    What makes a marketing campaign award worthy? Any marketer knows that industry recognition is valuable, but the factors and decision making that go in to how that recognition is given varies from year to year. In the latest VoX episode, Max and Elke look through that lens to examine Ad Age's Experiential Campaign of the Year for 2023, Chick-fil-A's "The Break Room" in New York City.

    18 min
  • RuPaul's DragCon LA2024: What Experiences Stood Out?
    The Voice of Experience is back with our first live event breakdown, as Elke details her trip to Los Angeles for RuPaul's DragCon! In a drag world that is full of authenticity and self-expression, what brands and what experiences connected in the most memorable way? And how can brands that are currently missing out properly integrate themselves into what has become one of the most unique conventions in the world? Elke and Max break it all down on this episode of the VoX.
    18 min
  • What Makes a Brand Memorable?

    We all want to be memorable. Brands are no different, and the numbers prove it, with hundreds of billions of dollars spent annually by Fortune 500 companies collectively on marketing, advertising, communications, and more tactics to reach their desired audiences. In the debut episode of The Voice of Experience, marketing industry veterans Elke Jones and Max Lenderman break down why the science of human memory making stands out as the key factor in helping brands stand out with audiences in an increasingly crowded marketplace.

    17 min

About The Voice of Experience

From the publisher's feed

"The Voice of Experience" is a bite-sized podcast about the art & science of memorability.