This week on The Voice, our host  Graham Machecek sits down with Doug Michaelides, Vice President and Practice Leader, Sales and Marketing at Stratford Managers. They chat about one of Doug’s most recent blog posts: Marketers – It’s Hip to be Square! They discuss the benefits of diversifying your experience as a marketer.

 To Doug, the ideal marketing executive has experience in four areas:

1. Product or Solution Marketing (market identification and requirements, value propositions, business cases, etc.)
2. Communications (marcoms, PR, AR, IR, social media, etc.)
3. Commercial Marketing (distribution, channels and pricing, etc.)
4. Demand Generation (campaigns, lead generation, etc.)

For something fun, here’s the official video for the Huey Lewis and The News song “Hip To Be Square”: http://youtu.be/LB5YkmjalDg

Join the conversation!
You can connect with guest at [email protected] and host Graham on LinkedIn. Leave a comment or question below, or rate the show on iTunes.

The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.

This week on The Voice, our host  Graham Machecek sits down with Doug Michaelides, Vice President and Practice Leader, Sales and Marketing at Stratford Managers. They chat about one of Doug’s most recent blog posts: Marketers – It’s Hip to be Square! They discuss the benefits of diversifying your experience as a marketer.

 To Doug, the ideal marketing executive has experience in four areas:

1. Product or Solution Marketing (market identification and requirements, value propositions, business cases, etc.)
2. Communications (marcoms, PR, AR, IR, social media, etc.)
3. Commercial Marketing (distribution, channels and pricing, etc.)
4. Demand Generation (campaigns, lead generation, etc.)

For something fun, here’s the official video for the Huey Lewis and The News song “Hip To Be Square”: http://youtu.be/LB5YkmjalDg

Join the conversation!
You can connect with guest at [email protected] and host Graham on LinkedIn. Leave a comment or question below, or rate the show on iTunes.

The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.

This week on The Voice, our host Tina Barton sits down with Adam Smith, Vice President of Communications and Marketing at United Way Ottawa. They chat about the ways in which United Way Ottawa is rethinking fundraising and allowing communities to feel closer to the cause they’re fighting for.

Join the conversation!
You can connect with guest [email protected] and host @TinaMBarton. Leave a comment or question below, or rate the show on iTunes.

The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.

This week on The Voice, our host Tina Barton sits down with Adam Smith, Vice President of Communications and Marketing at United Way Ottawa. They chat about the ways in which United Way Ottawa is rethinking fundraising and allowing communities to feel closer to the cause they’re fighting for.

Join the conversation!
You can connect with guest [email protected] and host @TinaMBarton. Leave a comment or question below, or rate the show on iTunes.

The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.

This week on The Voice our host Tina Barton sits down with Erin Gee, chief organizer of Ottawa’s TEDxElginSt event this past weekend: Rethink. Rebuild. Erin shares some insights on how to host a TEDx event and talks about best practices when it comes to event planning in general.

She begins by describing what makes TEDx events different from most conferences, so listeners can consider “why TEDx?” (or why not, as the case may be—there are strict requirements, as Tina and Erin discuss). Erin gives listeners an overview of the steps to take to host your own TEDx Talk, and shares some of her lessons learned for boosting community engagement to help shape event success.

Erin isn’t the first, or the last, to host TEDx Talks in Ottawa, there are currently several groups, including: TEDx Carleton,Rideau Canal, UOttawa and Gatineau.

If you missed last weekend’s event, you can watch the live stream here: http://new.livestream.com/tedx/events/2852288

Join the conversation!
You can connect with guest @erin_gee and host @TinaMBarton. Leave a comment or question below, or rate the show on iTunes.

The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.

This week on The Voice our host Tina Barton sits down with Erin Gee, chief organizer of Ottawa’s TEDxElginSt event this past weekend: Rethink. Rebuild. Erin shares some insights on how to host a TEDx event and talks about best practices when it comes to event planning in general.

She begins by describing what makes TEDx events different from most conferences, so listeners can consider “why TEDx?” (or why not, as the case may be—there are strict requirements, as Tina and Erin discuss). Erin gives listeners an overview of the steps to take to host your own TEDx Talk, and shares some of her lessons learned for boosting community engagement to help shape event success.

Erin isn’t the first, or the last, to host TEDx Talks in Ottawa, there are currently several groups, including: TEDx Carleton,Rideau Canal, UOttawa and Gatineau.

If you missed last weekend’s event, you can watch the live stream here: http://new.livestream.com/tedx/events/2852288

Join the conversation!
You can connect with guest @erin_gee and host @TinaMBarton. Leave a comment or question below, or rate the show on iTunes.

The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.

This week on The Voice our host Tina Barton sits down with Nadine Sisk, Vice-president, communications and member services at CropLife Canada, about pesticides, plant biotechnology, and how to communicate the unpopular and commonly misunderstood. CropLife Canada is the trade association that represents Canada’s plant science industry.

Nadine discusses how today’s society is disconnected from the farm, explains how plant biotechnology helps farmers, and shares ways in which farmers are increasingly using social media and digital content to educate consumers and close the gap.

Join the conversation!
You can connect with guest @NadineSisk and host @TinaMBarton. Leave a comment or question below, or rate the show on iTunes.

The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.

This week on The Voice our host Tina Barton sits down with Nadine Sisk, Vice-president, communications and member services at CropLife Canada, about pesticides, plant biotechnology, and how to communicate the unpopular and commonly misunderstood. CropLife Canada is the trade association that represents Canada’s plant science industry.

Nadine discusses how today’s society is disconnected from the farm, explains how plant biotechnology helps farmers, and shares ways in which farmers are increasingly using social media and digital content to educate consumers and close the gap.

Join the conversation!
You can connect with guest @NadineSisk and host @TinaMBarton. Leave a comment or question below, or rate the show on iTunes.

The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.

This week on The Voice our host Tina Barton sits down with Jim Sterne, Founder of the eMetrics Summit and Chairman of the Digital Analytics Association after his talk at the IABC event The Evolution of Communication, which happened last Thursday.

Jim reviews how delivering marketing messages has changed over time, how marketers must adjust their budget distribution to accommodate the shift from one-to-many communication to many-to-many communication, and how analytics have become part of the corporate communications lexicon. He also discusses measuring the value of the Internet as a medium for creating and strengthening customer relationships.

Tina ends the conversation by sharing with listeners her latest discovery: Jim Sterne’s rendition of I Am the Very Model of a Modern Major-General as Modern Data Analyst. We ended the episode with a sample of this song, here is the full video.

Join the conversation! You can connect with guest @jimsterne and host @TinaMBarton. Leave a comment or question below, or rate the show on iTunes.

The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.

This week on The Voice our host Tina Barton sits down with Jim Sterne, Founder of the eMetrics Summit and Chairman of the Digital Analytics Association after his talk at the IABC event The Evolution of Communication, which happened last Thursday.

Jim reviews how delivering marketing messages has changed over time, how marketers must adjust their budget distribution to accommodate the shift from one-to-many communication to many-to-many communication, and how analytics have become part of the corporate communications lexicon. He also discusses measuring the value of the Internet as a medium for creating and strengthening customer relationships.

Tina ends the conversation by sharing with listeners her latest discovery: Jim Sterne’s rendition of I Am the Very Model of a Modern Major-General as Modern Data Analyst. We ended the episode with a sample of this song, here is the full video.

Join the conversation! You can connect with guest @jimsterne and host @TinaMBarton. Leave a comment or question below, or rate the show on iTunes.

The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.