The Voice Precis

The Secret Diary of Adrian Mole, Aged 13¾ is the first book in the Adrian Mole series of comedic fiction, written by Sue Townsend. The book is written in a diary style, and focuses on the worries and regrets of a teenager who believes himself to be an intellectual

Truly a mind-bending book. Not a lot to say about it. 

Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams.

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.

Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets is a book by Nassim Nicholas Taleb that deals with the fallibility of human knowledge.

A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve steps--in the form of proclamations--that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The twelve proclamations were written to inspire owners of independent creative businesses (e.g.: design firms & advertising agencies) to rethink how their services are bought and sold. Anyone who sells ideas or advice will find relevance in their teachings. Tune in NOW, to know more!!! 

Don't Make Me Think is a book by Steve Krug about human-computer interaction and web usability. The book's premise is that a good software program or website should let users accomplish their intended tasks as easily and directly as possible. Tune in NOW to know more!

Zero to One: Notes on Startups, or How to Build the Future is a 2014 book by the American entrepreneur and investor Peter Thiel co-written with Blake Masters. It is a condensed and updated version of a highly popular set of online notes taken by Masters for the CS183 class on startups, as taught by Thiel at Stanford University in Spring 2012. Tune in NOW to know more!!!

Life, business, success… it’s just like a nightclub. There are always three ways in. There’s the First Door: the main entrance, where ninety-nine percent of people wait in line, hoping to get in. The Second Door: the VIP entrance, where the billionaires and celebrities slip through. But what no one tells you is that there is always, always… the Third Door. It’s the entrance where you have to jump out of line, run down the alley, bang on the door a hundred times, climb over the dumpster, crack open the window, sneak through the kitchen—there’s always a way in. 

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Tune in to know the answers!!