In this episode, we sit down with Yat Siu, founder and CEO of Animoca Brands—a Web3 venture capital firm managing $1.8 billion in assets and supporting 600+ portfolio companies.

Yat breaks down why the current creator economy is rigged, how platforms like Apple, Google, and Spotify extract massive fees while controlling distribution, and why blockchain technology and tokenization are the only real path to creator independence. Discover why owning your IP isn't optional—it's essential.

From the economics of virtual property to financial literacy as the new competitive advantage, this is the conversation every creator, musician, and artist needs to hear.

Music credits
Intro music: “Fragments” by Rusanda Panfili & Johannes Winkler.
Outro music: “Know My Number” by Lucy Dreams.

Join us for the first episode of Monetized with guest Sara Lombardo—a content creator with 300K+ followers and 100M+ YouTube views.

Sara debunks the biggest lies about online monetization and reveals why YouTube is the platform where creators actually make money. Discover why your Instagram followers won't convert to YouTube subscribers and how to build a sustainable content strategy that doesn't lead to burnout.

Music credits
Intro music: “Fragments” by Rusanda Panfili & Johannes Winkler.
Outro music: “Know My Number” by Lucy Dreams.