The Warm Up with Kelsey McCormick

In this episode, I sit down with Hollie, a creative copywriter behind Latitude Lane and my co-coach in the Launch Your Own Way program. Hollie shares how she successfully launched her email marketing program — filling 8 of 10 spots in a short window — with a waitlist of just 110 people and almost no social media presence. We dig into her practical strategies for building a waitlist through a well-crafted freebie (50 email subject lines), warming up an audience through consistent, story-led emails, and showing up in email and Threads rather than trying to be everywhere at once.

Hollie and I also cover key copywriting principles for launches, including how to write compelling subject lines, the importance of sending more emails than feels comfortable, how to overcome objections throughout your sales page (not just in the FAQ), and why specific, outcome-focused headlines are essential for converting readers. Whether you're planning your first launch or refining your messaging, this episode is packed with actionable takeaways on how great copy — not a massive audience — can drive real results.

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Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP

In this episode, I'm chatting with Alice Bjorkstrand, a Meta Ads expert and course creator, about transitioning from one-on-one services to a successful course launch. Alice shares how she warmed up her audience effectively, refined her messaging over multiple launches, and strategically evolved her offer from done-for-you services into a profitable group program. Tune in for insights on using ads and creative strategies to attract ready-to-buy audiences... without burnout.

Join FLOW with Alice Bjorkstrand

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Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP

In this episode, Michelle shares her journey from almost quitting her business to building an 8K launch with just 45 people on her waitlist. Discover how this social media content strategist transformed her business by focusing on genuine connection over follower count. Plus, Michelle gets real about pivoting her entire audience, moving from brick-and-mortar clients to online entrepreneurs, and how she's created a sustainable approach to selling her services.

Join Launch Your Own Way: https://cominguproses.co/lyow

Get The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠

Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP

Your lack of sales isn't a content problem - it's a heat problem. In this first episode of The Warm Up, we're breaking down why more followers and higher engagement don't necessarily lead to more sales. Learn how to map out your warm-up strategy using the upside-down triangle framework, understand your current audience heat level, and start planting the seeds for future sales. Stop relying on random posts and word-of-mouth referrals - it's time to build a strategic ecosystem that turns your cold audience into a ready-to-buy community.

Join Launch Your Own Way: https://cominguproses.co/lyow

Get The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠

Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP