The Water Trough- We can't make you drink, but we will make you think!

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Even the best laid plans can fail to come to fruition. It happens to all of us all the the time, and for most of us it is quite upsetting. But it is part of life and most of the time we cause more damage by worrying about it!

Interested in being a guest on my podcast? Shoot me an email at [email protected]. I'd love to chat with you. 

If you like what you hear, share it with your friends and colleagues. 

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I am an educator and  small business owner.  I was always confident that being business savvy made me a better educator. Being an educator also has the potential to make us better business people. It is easier than you might think. 

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Building and maintaining a business is tough. There are times when you might feel as if you are on a hamster wheel. I know my hamsters loved that wheel but how about you? Unless you consider this exercise, perhaps it's time to take another look at that wheel.

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Join me and my guest Danielle Inman as we discuss the importance of passion, persistence, and pioneering in the making of an entrepreneur. For anyone wondering if this path is for you, this inspirational story will definitely get your creative curiosity going. 

Danielle is a passionate force for animal welfare, conservation, and veterinary medicine. She's a featured fixture on National Geographic's Animal ER. She led the avian and exotics team at Gulf Coast Veterinary Specialists in Houston, Texas for over 13 years. She's traveled to the most remote corners of the globe, observing and studying wildlife in over 40 countries. More recently, she has established a consulting firm called the other pets to empower and support veterinarians and pet owners, to elevate the standard of care for non traditional pets.

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Today, I have the pleasure of hosting Judi Harrington, a true master in the art of storytelling. Judi's unique talent lies in transforming business ideas into compelling narratives that resonate with the world.  As a seasoned copywriter, she lives by the belief that true understanding comes from stepping outside our own perspectives, and today’s episode, she brings awareness to the timeless question, “How Do I Know If I’ve Told My Story?”

Judi's work is not just about crafting stories, it's about building connections. She partners with businesses and brands, ensuring their messages are not just heard, but understood and embraced by their audience. As an author, editor, and writing coach, she is dedicated to guiding writers on their self-publishing journey. Her collaborative spirit has brought numerous book ideas to life, spanning non-fiction, memoir, and health and wellness.

Connect with Judi via her website, www.judi411.com where you can also sign up for one or all of her free resources:

5 Ways To Make Your Copy UN-Boring
https://judi411.ck.page/2b19369fdf  

6 Hot Tips for Email Storytelling
https://judi411.ck.page/2774e4a410 

7 Stellar Writing Resources
https://judi411.ck.page/cc1588d023 

Discover the captivating tales of Judi’s life in her debut memoir Fuckery: The Life and Times of A Legend (In Her Own Mind). Dive deeper into the world of this intriguing book on her website, where you can secure your very own autographed copy.
https://www.judi411.com/the-book 

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Your employees are the key to your small business success. How do you treat them? Like workers, asking them to do more, for less? With respect, being fully aware that to them it is more than a paycheck? 

Perhaps things are going well and you ascribe to the old idea "if it ain't broke..." What if I were to tell you, it can always be better?  Listen in.

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Under construction- conjures up ideas of not being ready for prime time, eh? Not so fast! A business that is under construction has chosen to remain open to possibility. It is a business that knows that the status quo is not reliable. It is a business that understands, innovation is a key to success.

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As enticing as entrepreneurship is, it is often misunderstood. Join us as we take a look at the inner workings of the concept as well as the mindset of those who choose this path.

My guest, John Panaccione is the co-founder of Folla Capital, an SEC-registered broker-dealer focused on helping small businesses and startups raise capital. Before launching Folla Capital in 2020, he co-founded and led a software company called the LogicBay Corporation from its launch in 2003 to its sale to Pluribus Technologies in 2020. During that time, he learned everything there is to know about the challenging world of small business finance the only way you can – the hard way - by doing. Along the way, in 2013, John also co-founded a non-profit VETtoCEO with another Army veteran-turned-business-owner. VETtoCEO’s mission is to help transitioning military members explore small business ownership as a viable career path when leaving military service.  Contact information for John can be found on either of his websites. 

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Marketing, love it or hate it, if you are a small business person you know it matters. Learn more about four fundamental elements that can take your marketing effort from mediocre to extraordinary. Intent, Audience, Content, and Venue... 

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