Most CEOs and founders want marketing to focus on capturing demand.

Kipp and Kieran dive into critical aspects of successful marketing leadership in 2024. Learn more on the importance of creativity and risk tolerance, CMOs aspiring to be CEOs, practical strategies for achieving marketing success, and CEO-Marketer alignment challenges.

Mentions

Marketing Against the Grain YouTube 

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Follow us for everyday marketing wisdom straight to your feed
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We really appreciate your support.

Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185)

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

Ep. 227
What are the best marketing channels you should use to grow your business?

Kipp and Kieran dive into the dynamic fusion of AI technology with traditional marketing strategies to exponentially grow your business. Learn more on how AI conversion rate optimization leads the charge in changing conversion strategies, why blending product marketing with brand storytelling is crucial, and the continued relevance of SEO in organic growth.

Mentions

Founders podcast https://podcasts.apple.com/us/podcast/founders/id1141877104


David Ogilvy https://www.ogilvy.com/about


Terence Reilly https://advertisingweek.com/terence-reilly-global-president-stanley/


Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3



We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
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Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Top 5 Marketing Strategies Of 2024 To 10X Business Growth

Ep. 226
Gary Vaynerchuk is challenging the traditional mindset of business and marketing.

Kipp, Kieran and guest Gary Vaynerchuk (VaynerX) dive into the importance of organic social media. Learn more about Gary’s revolutionary insights on why staying ahead of market dynamics is crucial in the ever-changing landscape of business and marketing, why traditional Fortune 500 companies are falling behind, the significance of understanding micro consumer segments, and the rise of social influencers. He covers all this and more in his new book. 

Preorder Gary’s book, “Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World”: https://a.co/d/gEmj0HX

Mentions

Gary Vaynerchuk https://garyvaynerchuk.com/


VaynerX https://vaynerx.com/


Vaynermedia https://vaynermedia.com/


Web 2.0 https://en.wikipedia.org/wiki/Web_2.0


Wine Library https://winelibrary.com/


Gary’s Ted Talk https://www.ted.com/talks/gary_vaynerchuk_do_what_you_love_no_excuses


Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3



We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
Twitter: https://twitter.com/matgpod 
TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Gary Vee: ‘If You Don’t Do This, Your Business Won’t Exist In 5 Years’

Ep. 225
How will AI redefine the future of business interactions and learning? In today's episode, Kipp boldly predicts that OpenAI's GPT-4o could usher in a new frontier in real-time communication and marketing.

Kipp and Kieran dive into the groundbreaking features of OpenAI's latest release. Learn more on how the omnimodal capabilities of GPT-4o are set to transform customer engagement, the massive implications for voice, language learning and translation, and the potential for AI to streamline educational and training processes in unprecedented ways.

Mentions

GPT-4o https://openai.com/index/hello-gpt-4o/


Duolingo https://www.duolingo.com/


Hume https://www.hume.ai/


Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3



We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
Twitter: https://twitter.com/matgpod 
TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

OpenAI Launches ChatGpt-4o

Ep. 224
Did you know AI could potentially increase email conversion rates by 94%?
Kipp and Kieran dive into the AI implications of sales prospecting. Learn more about how effective personalization can leverage online data, the role of AI in improving prospecting emails, and the future of AI in voice prospecting and creating engaging, celebrity-driven marketing campaigns.

Mentions

OpenAI https://www.openai.com/


Grammarly https://www.grammarly.com/


Gary Vaynerchuk https://garyvaynerchuk.com/


Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3



We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
Twitter: https://twitter.com/matgpod 
TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How To Master Sales Prospecting With Ai In 2024

Ep. 223
How can you be in the 5% of in demand marketers in the future?

Kieran dives into the marketing playbook for the AI era.  Learn more on crafting multimodal content strategies, personalizing marketing at scale, and collapsing the customer journey into effective marketing techniques.

Mentions

Sam Altman https://blog.samaltman.com/


Eleven Labs https://elevenlabs.io/


Gary Vaynerchuk https://garyvaynerchuk.com/


Bing https://www.bing.com/


Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3



We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
Twitter: https://twitter.com/matgpod 
TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The 3 Ways To Get A CEO To Green Light High-Risk Marketing Ideas (#185)

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