Have you wondered how to enhance the efficiency of launching new insurance products?
Natalie Fong, COO of Wesurance joined me on the We Are Insurtech Women podcast 🎧this week to discuss all things distribution and product development including how to best use GenAI in a regulated environment, being open to all sources of product ideation and the importance of being a positive mental health role model as a Founder.
Natalie and I took a deep dive into how embracing GenAI to support Agents can significantly improve conversion rates during the ‘golden time’ in converting buyers.
💡This includes maintaining maintaining the human element in the insurance buying process while leveraging technology and AI to improve the customer experience.
She highlighted some of the barriers to increased GenAI usage in the near term due to the regulated nature of the insurance industry including:
➡Significant data privacy requirements
➡The need for transparency of AI decision-making
➡And customers continued preference for human interaction
🤔Never know where you next opportunity can come from…. (👇listen to hear how Natalie turned an insurance buying opportunity into her next role)
We also discussed how being a start-up founder has actually made her an even better parent and how 💡product ideation can come from the most unlikely sources… including your teenagers!
She highlighted the important of intentional time away from work (whether in 🌿nature, 💪exercising or 👋hanging out with friends and family) and how she and her co-Founder Eddie Chang try to be active role models for positive mental health across their team
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