What happens when an $18 million-a-year CEO forgets how to eat a burger? This week, we’re breaking down the McDonald’s "Mc-Incident"—a masterclass in how not to do an Instagram ad—and why a "micro-bite" just handed the competition $18 million in free marketing.

But it wasn't all burgers and memes. The global economy is feeling the heat as the "Golden Triangle" of luxury retail in the Middle East goes dark, while budget-friendly winners like Ross and Bath & Body Works prove that the "Lipstick Index" is back in a big way.

In this episode:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, the "sure bets" of the last decade are officially hitting a wall. We kick off with the Monday Meltdown, analyzing how IBM lost $31 billion in market value in a single day after Anthropic’s "Claude Code" threatened to dismantle the high-priced COBOL consulting that has protected IBM for 60 years. Is legacy tech finally facing its "extinction level event"?

Then, we dive into the crackdown on prediction markets, where the "Wild West" era of insider trading is ending. From Kalshi banning MrBeast editors and political candidates to high-stakes arrests in Israel over military info leaks, the message is clear: the market isn't a digital casino anymore. 

The Great Engagement Recession: Why 72% of gamers are stuck in "Forever Games" like Fortnite, leaving new $80 AAA titles to die in a black hole of attention.

The Billion-Dollar Handshake: Netflix walks away from Warner Bros. Discovery, clearing the path for David Ellison to create "Para-Warner," the largest (and most debt-heavy) media behemoth in history.

The $1.2 Trillion Question: We break down the AI Credit Crunch and why "circular funding" has banks sweating over a mountain of potentially toxic tech debt.

Breaking News: As conflict erupts between the U.S., Israel, and Iran, we look at the immediate impact coming to your wallet—from $100-a-barrel oil to the shipping disruptions that could reignite global inflation.

Feb 23 - 28, 2026

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why is the company that makes your toilet suddenly a key player in the AI revolution? This week, we’re breaking down the "Storage Sell-Out" of 2026, why Amazon is the new king of revenue (but losing the war for your wallet), and the 100-year bond Google is betting its future on. Plus: The "Disclosure Directive"—is the government finally opening the UFO vaults?

Feb 15 - Feb 21 2026

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is it gambling?

This week on The Wealth Effect, we’re diving into the world of Prediction Markets. From the blockchain-powered "rebel" Polymarket to the regulated "teacher’s pet" Kalshi, we explore why millions of dollars are being moved not on stocks, but on outcomes. Whether it’s inflation numbers, election results, or the next global conflict, these markets are proving that if you want the truth, you have to follow the money.

In this episode, we break down:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode examines why people often ignore even good, free financial advice, focusing on psychological reasons like present bias, social signaling, and sensitivity to criticism. The host shares personal stories of offering help and one person who followed the advice and gained life-changing results.

It highlights the long-term cost of prioritizing immediate enjoyment over early investing and argues that accepting financial guidance requires humility but can lead to greater control, freedom, and options in life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode is about Back of the Yards on Chicago’s South Side. It’s an honest reflection on growing up surrounded by diminishing dreams.

More than anything, this episode is about hope. where it comes from, what fuels it, and how it can be built from pain, anger, loss, or frustration.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Wealth Effect 1 Year Anniversary

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back to The Wealth Effect. We're talking about The Restart. After meeting someone who lost everything and starting over at my age. This episode is not about shaming, but about seeing a common struggle that affects millions.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is it a hobby, a history lesson, or a legitimate asset class? In this episode of The Wealth Effect, Bob takes a detour from traditional finance to discuss his latest obsession: Numismatics (the art and study of coins).

What started as a curiosity fueled by a random YouTube video turned into a full-blown journey into the world of silver, gold, and graded slabs. Bob breaks down why coin collecting is more than just a "treasure hunt"—it’s a unique intersection of scarcity, demand, and intrinsic value.

In this episode, we cover:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Wealth Effect, we break down one misconception about wealth: the idea that once people have money, they can’t resist spending it on luxury and status.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.