If you have a website, you can have a business. But not all website are created equal! Today, we talk about the importance of having a strong website to attract and sell to your ideal client.

Your website represents you to your potential clients. Outside of needing to draw them in, you need to emotionally connect with them. Make sure they know there is a real person behind the images and copy.
 

Tracy Dungo, the guest speaker on today's podcast, is the founder of Uno Dos Trae – a boutique creative agency specializing in impactful website and app designs for entrepreneurs, business owners, and creatives. Tracy's journey began in corporate America, where she worked with major companies, sharing their stories and performance with shareholders and investors. Her early experiences laid the foundation for her understanding of storytelling, messaging, and positioning. She transitioned to the brand side, working with Ralph Lauren's e-Commerce Department, where she deepened her expertise in online spaces and storytelling. Later, at Time Inc., she worked in consumer marketing for People Magazine, gaining insights into marketing analytics and performance storytelling. Tracy's entrepreneurial spirit led her to establish her agency, Tres, which now boasts a team of seven and thrives on helping businesses align their visions with reality.

We talk about: 

How a website can convert for you

How to design your website so it sells to the people you want to reach

3 important parts of a website include: storytelling, analytical creativity, and psychological triggers

Follow Erinn on Instagram, @erinn_bridgman

Follow the Guest on Instagram, @unodostrae

Have you tapped into the world of AI yet? There is no doubt that AI is taking the world by storm. You see it everywhere. The question is, how will you utilize it within your business?

What do you think about AI? Are you for it or against it? Obviously, it's here to stay and affecting how we do business. Have you found ways to incorporate it into your business or have you shied away from it out of fear? Tune in to my conversation with Dawn Richardson to educate yourself further on AI and see how it can help you move forward faster!

Dawn is a software engineer turned wedding photographer who helps creative entrepreneurs go from tech overwhelmed to tech empowered. Her mission is to create a safe, fun, and welcoming corner of the internet where creative entrepreneurs can learn how to leverage and implement technology in their businesses. So they can spend less time working and more time with the people that matter most. When she's not working you can find her spending time with her husband and two little girls.

We talk about: 

Follow Erinn on Instagram, @erinn_bridgman

Follow Dawn on Instagram, @techsavvycreative

If there was a media outlet that was the number one growing media outlet, wouldn't you want to utilize it? Join Ellen Yin and myself as we dive into a conversation about the power of podcasting.

As an entrepreneur you have limited time. Chances are you wear multiple hats. Time is precious so you need to maximize the efforts you put out. While you have many different options to consider when it comes to marketing and networking, you need to consider the benefits of podcasting. Ellen Yin is here to walk you through the process of podcast pitching!

Ellen Yin is a superstar when it comes to teaching other entrepreneurs about pitching themselves on podcasts, and getting more visible. She built her company, Cubicle to CEO from the ground up with $300. It's now a business that has generated over $2 million in revenue and has grown to include may different online programs and offerings.

We talk about: 

Follow Erinn on Instagram, @erinn_bridgman

Follow Ellen on Instagram, @missellenyin

Have you ever wondered where your thought about money came from? Believe it or not, most of our ideology surrounding money comes to us before we even start 2nd grade! If you are ready to dive into a conversation all about the origins of your money mindset, tune in to today's episode!

In this podcast episode we discuss the profound impact of childhood conditioning on women's beliefs and behaviors related to money. I emphasize how subconscious beliefs are formed during the first seven years of life, shaping 95% of our adult results. Exploring generational differences, I highlight how societal changes and media representations contribute to a wealth gap between genders. Listen in to identify your limiting and positive beliefs about money, and gain insights into how your childhood experiences have influenced your financial decisions and self-worth.

We talk about: 

Follow Erinn on Instagram, @erinn_bridgman

Do you want to change how you think and react to the idea of budgeting, taxes, and wealth? Why not exchanges that negative energy for positive? Tune in to find out how! 

If you find yourself struggling with your mindset around money, don't be fooled into believing you are powerless to change it. Your brain can be rewired and trained to exchange negative ideas and feelings about money for positive ones! I've brought in a guest who is an authority on the brain and how it works to share with you!

Dr. Elizabeth Cronin is a clinical psychologist and certified mindfulness meditation teacher and she's the author of mindfulness journal for mental health. She's also a host for the new books network, podcast and interviews, authors of books on psychology, spiritual practice, and mindfulness she has so so many things that we could go in to why she's an expert on the brain, why she's an expert on mindfulness. And her guest bio wouldn't be complete without including the fact that she is mom and comes from a large family. Both have shaped so much of who she is and have to be included!

We talk about: 

Follow Erinn on Instagram: @erinn_bridgman

Follow the Guest on Instagram: @drelizabethcronin

If you are using social media for your business, you want the effort you put there to yield results. Time is our most valuable resource so we need to see our efforts pay off. If you want a "how to" on making Instagram reels work, today's episode is for you!

Can Instagram reels be used to convert leads? We all know Instagram can be a beneficial tool for marketing, but you may not realize that Reels themselves are a great way to generate quality leads. Listen in as Jordan Gill shares expert advice on how to maximize different parts of Instagram.

I love having repeat guests on the show, and Jordan Gill was an OG guest on my first podcast. It's fun seeing how we have changed since that first recording! In the past, Jordan centered her business model around VIP days but has now moved more toward helping clients realize what they want to be known for, and how to leave their mark and imprint on the world. She also dabbles in relational marketing! Outside of work, she is a wife, bonus mom, dog mom, and foodie!

We talk about: 

Follow Erinn on Instagram, @erinn_bridgman

Follow the Guest on Instagram, @systemssavedme

Did you know that belief is a powerful tool to shape your business? Subconsciously we are busy either building or tearing down ourselves as entrepreneurs based on what you are thinking! Tune in to learn more about the power of belief in the success of your journey!

In this episode, I reflect on my recent experiences in business and share my insights on the power of belief, the importance of language, and the psychological blocks we create for ourselves when it comes to money. I discuss how our beliefs shape our reality and how we need to challenge our limiting beliefs to achieve financial abundance. I encourage listeners to identify their beliefs, language patterns, and psychological blocks and make conscious changes to support their financial growth.

I talk about:

Follow Erinn on Instagram, @erinn_bridgman

Honestly, a career in speaking is not for everybody. You need to be truly driven to make yourself heard, and have the passion to teach others. You'll be putting yourself out there over and over, hearing the word 'no' a lot in the process. BUT if you're a creative professional determined to educate, inspire, and make a lasting impact through speaking engagements, this episode with guest Laylee Emadi is a must-listen!

Laylee is the host of So, Here’s the Thing Podcast, and the founder of The Creative Educator Academy. She believes in leading with heartfelt encouragement and honest guidance. As a longtime entrepreneur, she’s not afraid to dig into tough topics or transparently share her own experiences—the good and the bad. Outside of work, Laylee is a cat lover who teaches dance for fun!

We talk about:

Links:

Follow Erinn on Instagram, @erinn_bridgman
Follow Laylee on Instagram, @laylee_emadi or on Tiktok, @laylee_emadi

Have you ever counted yourself out because you feel inadequate? If we are honest, we all feel inadequate at times. We can all find reasons why we aren't good enough. But when we change the way we think and the way we view ourselves, we unlock potential like no other!
 

Have you launched a product and been disappointed with how it was received? Don't give up. Stay curious instead! No matter what field you are in as an entrepreneur, staying curious will help you build the best offerings and products for your ideal client. Tune in to hear Brianne's story and learn from her journey.
 

Brianne is a music teacher-turned-content creator! She is a true example of how changing your thinking can change your entire life! She went from one-on-one piano lessons to growing her Insta following and landing brand deals. Outside of work she and her husband love traveling and have added a toddler traveling buddy in the form of their son! One of their favorite places to visit is Glacier National Park.

We talk about: 

Maximizing your time and making more income

Dealing with mental blocks around how much you can make

Practices that help push you through scarcity

Follow Erinn on Instagram, @erinn_bridgman

Follow the Guest on Instagram, @the.pianopath

What principles do you live by? Do you even know? If you are going about life without following specific principles you may find yourself in a place and wonder how you ended up there! Tune in to this week's episode to learn the importance of putting principles into place in your life.

No one likes to learn lessons the hard way, but unfortunately, we all do at times! This last month was a month of lesson-learning for us. We are getting back to our principles and realizing the importance of sticking to our guns! I'm sure you can relate!

 We talk about: 

What a principal is

How to implement principles in your life

Some of the principles we live by

Follow Erinn on Instagram, @erinn_bridgman

Links Mentioned: 

Wealthy Woman Checklist