Most businesses treat referrals as a "nice to have," then watch a simple program pick up special cases, custom rates, and payout headaches within six months. Siren was built to handle all of that from one place.
Alex Standiford is the founder of Siren, an incentive engine that lets you build affiliate, referral, sales, and partnership programs without stitching together a pile of separate tools.
In this conversation, you will learn:
- Why referral programs almost always start simple and then grow complex, and how to plan for it
- How Siren breaks big programs into small primitives you can combine your own way
- The gym trainer example that turns commissions into a retention strategy
- How "recipes" and the Beacon AI agent help you launch a program in just a few clicks
- Ways to track offline events like point-of-sale actions and class attendance through an API
- How influencers, podcasters, and SEO partnerships fit into a smart referral strategy
- A look at collaborator groups, a new feature for teams with sub-collaborators and tiered payouts
If you're building anything that rewards people for referrals, sales, or engagement, give this one a listen. Subscribe for more conversations on AI, tech, and growing a business.
Connect with Alex:
- Website: sirenaffiliates.com
- Demo: demo.sirenaffiliates.com
- Recipes: sirenaffiliates.com/recipes
- Founder blog: alexstandiford.com
- LinkedIn and X: Alex Standiford