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In this kickoff episode of The WEBB Remedy Podcast Money Mindset Series - Sponsored by PNC Bank - co-hosts Rinnie Orr and Stephanie Terry talk with Venus Myles, Senior Vice President and Carolinas Market Manager for PNC Community Development Banking, to explore how our beliefs about money shape the way we do business.
From pricing and hiring to investing and risk-taking, mindset plays a powerful role in all financial decision entrepreneurs make. Venus brings both practical banking expertise and deep community insight to help listeners move from fear to clarity — and from a scarcity to abundance mindset.
Together, they unpack what it means to build a healthy relationship with your banker, how to prepare for funding, and why mindset is just as important as money when it comes to business growth.
In This Episode:
- What “community development banking” really means — and how it supports entrepreneurs
- How scarcity thinking shows up in business decisions (and how to reframe it)
- Practical steps to prepare for funding and protect your business
- How PNC Bank supports entrepreneurs beyond capital — through education, partnerships, and community programs
About the Guest:
As a PNC Community Development Banking Market Manager, Venus is committed to driving economic empowerment in communities throughout the Carolinas. Venus works closely with small businesses to help deliver the financial solutions and resources they need to start, grow and scale their businesses. She is passionate about driving economic growth, equity, and resilience in underserved communities.
Background and Experience
With over 30 years of experience in leading teams and 13 years of experience in banking, credit, and lending, Venus specializes in designing and implementing financial solutions that empower individuals, businesses, and neighborhoods to thrive. Throughout her career, Venus has collaborated closely with local organizations, nonprofits, and small business owners to foster sustainable economic development and access to critical financial resources. She brings a deep understanding of the unique challenges these communities face.
Venus joined PNC in March 2016 and served as a Regional Manager for Small Business Banking prior to her Community Development Banking role. In this capacity, she led a team of nearly 100 bankers to drive increases in Annual Revenue, Deposit Assets, Equity and Small Business Lending, and consistent annual household growth.
Venus serves on the board of Durham Tech Foundation, Durham Tech Properties, the Affordable Housing Strategic Council of the Duke Community Affairs Office, the NC Bankers Association Opportunity and Empowerment Council, and the Dean's Executive Advisory Board for Johnson C. Smith University. She is a graduate of two Leadership programs, a previous Junior League member, and a current member of the sorority Sigma Gamma Rho. Venus graduated with a Bachelor of Science in Management from Bethel College.
Learn more about PNC Community Development Banking: pnc.com/communitydevelopmentbanking
Connect with Venus Myles on LinkedIn
Special Thanks:
This Money Mindset series is sponsored by PNC Bank, proud collaborator of WEBB Squared in creating the Money Mindset Conversation Series.
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