The Wednesday Match Play Podcast, Powered by Heritage Creations USA

Justin Baer works for MemberText, a text message marketing solution for the private club industry. The data that Justin has on open rates for text messages is impressive. It doesn't matter what you are trying to communicate… An upcoming event, a frost delay… Imagine the power going out at your club. A text message is an easy way to communicate that message.

On this episode of The Wednesday Match Play Podcast you will learn more about MemberText and how clubs are using this powerful solution. Justin talks about their pricing, their relationship with the CMAA, what sort of analytics they can provide and the training they provide. Justin also shares his favorite 19th hole a drink that reminds him of his grandfather.

Stephen Proctor is a historian and author of "Monarch of the Green: Young Tom Morris Pioneer of Modern Golf." He is also very well spoken and true steward of the game.

On this episode of The Wednesday Match Play Podcast, you will learn more about his book, the research that went into making this publication possible, more about his time spent in the Home of Golf, and several stories about the research that went into this project. Is Stephen ever going to write another book? You'll find out! I first connected with Stephan on Twitter, and was glad to have him on the show to share his story.

Derek Deminsky is on a mission to help his students play better golf. Based in Tucson, Arizona, Derek is the Director of Instruction at the Forty Niner Country Club. In his free time he plays competitive golf and runs Golf Better Tucson, a program offering hundreds of videos, tips for all areas of your game, articles and more.

On this episode of The Wednesday Match Play Podcast you will learn more about Derek and his passion for the game of golf, his social media strategy, more on how he decides what to charge, his plans for expansion and more about his game on the course. Derek has created something special and it was learning more about all he's doing. Let's jump into it.

The golf ball market is a competitive place. Some golfers play Titleist while others prefer TaylorMade or Callaway. After having Dean Snell on the show, I've been playing the Snell Golf ball. Don't forget about VICE Golf balls and Mizuno has a new ball out, too. You can't forget about the guys over at OnCore Golf.

On this episode of The Wednesday Match Play Podcast you will meet Steve Coulton, co-founder of OnCore Golf. They use a direct to consumer model and are selling more than just golf balls. They have hats, golf towels and golf bags, too. The golf ball has been getting a lot of press lately, and for good reason. On this episode Steve talks about the ball, the technology they are using, their business model, their thoughts on golf ball fitting and what's next for this small company. The golf ball has been featured on the Golf Digest Hot List, so you know it's the real deal. This was a fun episode and I enjoyed having Steve on the show. Let's jump into it.

On the last episode of this show we talked about coffee and on this episode, beef jerky. Stay with me here… Jeff King is a Tour caddie and over the years has been making beef jerky to keep his players full while on the golf course. Word got around and he started selling the stuff. Now you'll find it in the hands of LPGA and PGA TOUR players week after week.

On this episode of The Wednesday Match Play Podcast, you will learn more about his time on Tour, how he got started making jerky, his favorite flavor, caddie meetings in hotel parking lots and Jeff's big PGA TOUR announcement. Do you think Tiger has tried this stuff? You'll find out! I never knew I'd have this much fun talking about beef jerky!

I'm not sure I'd make it through the day without coffee. Needless to say, when I first heard about Tour Player Coffee, I just had to learn more. There is more to this coffee than golf, and on this episode of The Wednesday Match Play Podcast, Brent Dietzman will tell you more about the stuff, why he and his brother started a coffee company, and what their plans are for growth.

They've only been around for a few months, but I was impressed with their story. Brent even sent me some coffee to try and it is delicious. Oh, I almost forgot. They sell a sweet coffee mug, too! This was a fun episode and I enjoyed having Brent on the show.

Pete Popovich is a PGA Professional located in Bluffton, SC. He is the brains behind The Golf Paradigm, a philosophy designed around one thing: improving your game. This improvement is accomplished by utilizing the five elements of golf.

On this episode of The Wednesday Match Play Podcast, we learn more about these five elements, what it's like living and working in Hilton Head and his time working with a retired art director. We also learn more about Golf 360, Pete's new podcast. As you can tell, Pete isn't your typical PGA professional. This was a fun episode and I really enjoyed having Pete on the show. Let's jump into it.

Nick Starchuk lives in Toronto and spends the majority of his time at TPC Toronto, the first TPC club in Canada. He is focused on helping his students get better and you can hear his passion just listening to him talk. Nick has an impressive resume and was named the 2013 PGA of Ontario Teacher of the Year.

On this episode of The Wednesday Match Play Podcast, you will learn more about his time at Glen Abbey Golf Club, his relationship with TaylorMade, his recent golf trip to Ireland and more about his Thought Bubble. Nick also talks about all the technology he is using on the range.

I've been playing the Titleist Pro V1 for as long as I can remember. I've also tried the Callaway Chrome Soft and the TaylorMade TP5. A few months ago I got the chance to hit the Snell Golf ball, and loved it. They have been making a lot of noise lately, were on the Golf Digest Hot List in 2018 and 2019. To learn more, I reached out and invited Dean Snell to come on the show.

On this episode of The Wednesday Match Play Podcast, you will learn more about Dean, his time working with Titleist and TaylorMade, his career as a professional hockey player, the technology that goes into the golf ball, their direct to consumer business model and more. The golf ball is great and I really enjoyed having Dean on the show. Let's jump into it.

Dustin Irwin has quite the resume. After graduating from Ferris State University, he went to work for The Ritz-Carlton Golf Club & Spa, Jupiter. Since he's been in Orlando, Georgia, Arizona, Hawaii, California, back to Florida and has finally settled in Carlsbad as the Club Director at Omni La Costa Resort & Spa.

On this episode of The Wednesday Match Play Podcast you will learn more about his role at Omni La Costa, what it was like working in Hawaii, more about his travel schedule, the amenities at La Costa, membership opportunities and more. We also talk about some of his staff members, a couple of which are members of the prestigious top button club. It was great catching up with Dustin and I know you're going to love this conversation. Let's jump into it.