The Weekly Download

Episode 14 of The Games PR Podcast sees Jack, Amie, and Tom return to the studio. They're joined by BGM's very own Max, who'll provide valuable insights into the benefits of an effective PR strategy when looking to secure investment.

The crew cover various topics surrounding investment opportunities in gaming, including using PR to build credibility, avenues for investment, and successfully approaching business media.  Platforms like Patreon, Kickstarter, and incubator programmes are also discussed.

Got any questions, queries or ideas for new episodes? Get in touch on our website or drop us a DM on Twitter!

BGM Twitter: https://twitter.com/Biggamesmachine
BGM Website: https://www.biggamesmachine.com/
BGM Content Hub: https://www.biggamesmachine.com/hub/

Episode 13 of The Games PR Podcast sees Jack and Tom joined by Floppy Club, developers of acclaimed music puzzler Rytmos!

Offering a behind-the-scenes look into the game's development, Niels and Asger reveal the inspirations behind the variety of music contained with Rytmos and explain the complex nature of developing the game's puzzles. They also discuss the successful launch of the game earlier this year on Nintendo Switch and Steam, alongside the process of porting the game to mobile and the future of Rytmos.  

Got any questions, queries or ideas for new episodes? Get in touch on our website or drop us a DM on Twitter!

BGM Twitter: https://twitter.com/Biggamesmachine
BGM Website: https://www.biggamesmachine.com/
BGM Content Hub: https://www.biggamesmachine.com/hub/
Rytmos: https://rytmos.club/
Rytmos on Steam: https://store.steampowered.com/app/1634220/Rytmos/

The BGM podcast team are back, and this episode of The Games PR Podcast is all about the best ways to make news for your game out of nothing. 

Even if you've got no major news or updates to share, there are still some great ways to keep gamers and journalists engaged. From developer diaries to community-focused live streams, join Jack, Tom, Amie, and Alex as they offer their expert advice on the best ways to generate buzz in your game.

Got any questions, queries or ideas for new episodes? Get in touch on our website or drop us a DM on Twitter!

BGM Twitter: https://twitter.com/Biggamesmachine
BGM Website: https://www.biggamesmachine.com/
BGM Content Hub: https://www.biggamesmachine.com/hub/

Hopping on the trends trend, the BGM crew breakdown the best ways to identify trends, as well as the best ways you can utilise them to level up your PR game!

Jack is lamenting the lack of dark modes, and PR veteran Amie joins the podcast for the first time. Oh, and Tom is still hanging around the studio, as always.

We'll be covering Newsjacking, trend-spotting tools, and even best practices for when you're pitching to take advantage of the trends you've discovered. 

Got any questions, queries or ideas for new episodes? Get in touch on our website or drop us a DM on Twitter!

BGM Twitter
BGM Website

Useful Resources:

SteamDB
VGInsights
GoogleTrends
Talkwalker
Exploding Topics

This events-themed episode of The Games PR Podcast sees Jack, Tom and James address some of the best ways to level up your event-attending game! From deciding which events are best suited to you and your needs to discussing the details of what you even can get up to at physical events such as GDC, Develop, and Gamescom, this episode of The Games PR Podcast is perfect for newcomers and event veterans alike!

With plenty of event experience under their belts, there's no better place to go for some event-based wisdom!

Resources mentioned:

https://www.gamesindustry.biz/events

Head of Communications at Ukie, George Osborn, joins The Games PR Podcast to lift the curtain on some behind-the-scenes aspects of the games industry. From how indie studios can stand out from the crowd to why the non-gaming media are changing their perceptions of gaming, there’s a whole host of interesting stories and points (like MPs playing video games in Parliament) you won’t want to miss.

This Halloween episode of The Games PR Podcast sees Jack, Alex and Tom address some of the most fear-inducing areas of games PR. From the fear of rejection to worrying about your game being lost in a wave of new releases, this episode is certainly not for the faint-hearted! The team offer their insights into misconceptions surrounding PR, worries over a game not being newsworthy and much much more.

In this bumper episode of The Games PR Podcast, host Jack is joined by regulars Alex and Tom, as well as special guest Kate Gray. Kate and the team offer their insights into the results of the 2022 Games Journalist Survey, discussing the best things to include in a pitch, types of media coverage and much much more! 

For the full survey results be sure to check out the Big Games Machine website. A sequel to our 2018 survey, the 2022 survey was completed by over 160 journalists from across the games media industry, including IGN, PCGamesN and many more. Offering insights into a range of different areas of games PR, the survey is a brilliant resource for anyone looking to run their own PR and is all accessible completely free of charge (just like our podcast)!

Alex is back alongside Tom and Jack to share some expert insights on the unique nature of PR for mobile games. This episode of The Games PR Podcast tackles a range of topics from the tricky topic of the difficulties in pitching mobile games, how to approach cross-platform titles and the team takes a trip down memory lane to the early days of mobile games. Anyone remember Doodle Jump?!

Tom and Jack sit down to discuss the best ways to approach games PR with a shoestring budget, covering topics ranging from media and influencer strategies to effective ways of community building. They also touch on navigating social media as well as the key components in ensuring maximum returns from a small budget!