The Wheel of Branding contains the three things that every business needs to consider for its brand. You could write an amazing message on social media, but you need a visual to catch your followers’ attention. Similarly, if you have a beautiful photo, but aren’t showing up, that will result in a missed opportunity.

TOPICS DISCUSSED IN THIS EPISODE:

* Why courses (including my own) can fail.

* Defining the Wheel of Branding.

* All brands need to consider what to say, where to say it, and how to show up.

* If you leave any of the three out, you are missing a crucial piece of your brand.

TRANSCRIPT:

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QUOTABLES:

“Those courses you’ve taken in the past didn’t work because they didn’t take your whole brand into consideration” – @britneygardnerClick To Tweet

“A picture is worth 1000 words, but the right words are worth all the pictures.” – @britneygardnerClick To Tweet

“The wheel of branding is something you have to take into consideration every time [you take] somebody else’s advice on how to do your business.” – @britneygardnerClick To Tweet

“Your brand is your reputation; brand strategy is managing that reputation.” – @britneygardnerClick To Tweet

“The courses you’ve taken didn’t work because they didn’t take your whole brand into consideration.” – @britneygardnerClick To Tweet

RESOURCES MENTIONED:

* Episode 88: Who to Be When You Aren’t Selling

* Episode 107: Falling in Love & Branding Are the Same Thing

* Episode 119: Authentic, Automated Marketing

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