The Whole Enchilada

Hey, Enchilada Nation!

While watching the World Cup, I became fascinated by all the statistics being tracked.

Goals.

Possession.

Touches.

Shots on goal.

Opportunities created.

It made me wonder: What would happen if we evaluated our businesses the same way?

A touch might be a conversation, social media interaction, email, introduction or phone call.

But a touch by itself doesn’t mean very much.

The real question is whether that touch becomes possession—an actual opportunity you can strategically move forward.

Then, can you progress that opportunity far enough to earn a shot on goal?

And when the opportunity finally arrives, can you finish?

In real estate, that progression might look like this:

A conversation becomes a qualified lead.

The lead becomes an appointment.

The appointment puts you at the kitchen table.

The listing agreement becomes the goal.

You can have the most conversations, the most appointments and the most opportunities—but if you never develop the ability to finish, all that activity can eventually become exhausting.

In this week’s episode of The Whole Enchilada, I break down four stages of business performance:

• Touches
• Possession
• Shots on goal
• Goals

I also explore an important question:

Are you naturally a creator, a finisher or someone who can operate as both?

There isn’t one correct answer. The key is understanding your own zone of genius, building the right team around it and creating a practiced strategy for moving opportunities down the field.

LISTEN OR WATCH HERE:

After listening, ask yourself:

Where is the ball getting stuck in my business?

Are you generating enough touches?

Are those touches becoming possession?

Are opportunities progressing toward a shot?

Or are you getting opportunities but struggling to finish?

Find the weakest stage and start practicing it intentionally.

Then, when you finally put one in the net, celebrate the heck out of it.

 

Go live life on your terms,

Marcus

The FIFA World Cup is filled with incredible moments, passionate fans, and unforgettable performances. But beyond the goals and highlight reels lies something that caught my attention even more—a statistic that has surprising implications for business.

If you know me, you know I love data.

As I watched the matches, I started paying attention to what the announcers were measuring. What key performance indicators were they using to predict success? One statistic stood out above all the others:

Touches per Goal.

More Than Just Goals

At one point during the tournament, Lionel Messi and Kylian Mbappé were tied with eight goals, while Erling Haaland sat close behind with seven.

But goals alone don’t tell the whole story.

Analysts were tracking how many times each player touched the ball before scoring a goal.

That’s where things got interesting.

Haaland had dramatically fewer touches per goal than the others, making him incredibly efficient as a finisher. Meanwhile, Mbappé had many more touches because he frequently dribbled, carried the ball up the field, and created opportunities himself. Messi had even more because he often served as both the creator and the finisher.

Does that automatically make Haaland the better player?

Not at all.

It simply reflects that each player has a different role, a different style, and a different way of creating value for their team.

Know Your Zone of Genius

That realization led me to an important business question:

What is your zone of genius?

Some people are exceptional at creating opportunities.

Others excel at closing them.

Some thrive in every stage of the process.

Success doesn’t come from trying to play someone else’s position. It comes from understanding where you create the greatest value and building a team that complements your strengths.

If Messi suddenly decided to stop creating opportunities and simply wait near the goal, his touches per goal might improve—but his overall impact on the game would likely decrease.

The same is true in business.

Every Touch Should Have a Purpose

In soccer, a touch is simply making contact with the ball.

But the objective isn’t just touching the ball.

The objective is maintaining possession.

The same principle applies to business.

Every conversation, phone call, email, social media interaction, or networking event is a touch.

The question isn’t:

“How many touches did I make today?”

The better question is:

“How many of those touches turned into meaningful opportunities?”

Every interaction should have an objective.

Every conversation should move the relationship forward.

Random activity rarely produces consistent results.

Intentional activity does.

From Touch to Possession

Possession means your team controls the ball.

In business, possession means you’ve earned someone’s attention, trust, or commitment to continue the conversation.

That might mean:

• Scheduling an appointment

• Discovering a client’s needs

• Presenting your value proposition

• Moving a lead to the next stage of your sales process

The goal isn’t simply to stay busy.

The goal is to gain momentum.

Are You Ready When Opportunity Comes?

One thing that separates elite teams is preparation.

When a player receives the ball, they’re not wondering what to do next.

They’ve practiced thousands of times.

Their teammates are already moving into position.

Everyone understands the next play.

Too many professionals work differently.

They finally get an opportunity…

…and then they ask themselves,

“Now what?”

Preparation creates confidence.

Confidence creates execution.

Taking the Shot

Possession alone doesn’t win games.

Eventually, you have to take the shot.

In real estate, that could look like:

• Turning a cold lead into a meaningful conversation.

• Presenting your unique value proposition.

• Sitting at the kitchen table.

• Asking for the listing.

Every step matters.

But if you never take the shot, none of the previous work produces results.

Goals Win Games

A team can dominate possession.

They can have more shots on goal.

They can complete more passes.

But if they don’t score…

…they lose.

Business works the same way.

You can stay busy every day.

You can have countless conversations.

You can generate opportunities.

But without execution, activity becomes frustration.

Results come from finishing.

Which Player Are You?

Are you more like Erling Haaland?

An elite finisher who thrives on execution?

Are you more like Kylian Mbappé?

Creating opportunities through movement and creativity?

Or are you more like Lionel Messi?

Creating and finishing at an elite level.

None of those roles is better than another.

Every championship team needs each of them.

The key is knowing which one you are.

Personally, I’ve learned that I perform best when I’m involved in creating the opportunity—not just executing at the finish line. While delegation is essential, I’ve discovered that staying connected to the process increases my likelihood of finishing strong.

Your answer may be different.

That’s okay.

The important thing is understanding your own strengths and building your strategy around them.

Final Thoughts

As you think about your own business this week, ask yourself four simple questions:

• How many touches am I making?

• How many of those touches become possessions?

• How many possessions become shots on goal?

• And most importantly… how many goals am I actually scoring?

Measure what matters.

Play to your strengths.

Execute with intention.

And when you score…

Celebrate it.

Listen to TWE Episode 115: The Hidden Soccer Stat That Predicts Business Success wherever you get your podcasts.

Go live life on your terms.

Hey TWE Nation,

The world is moving faster than it ever has before.

More information.

More opportunities.

More distractions.

More decisions.

Most people are talking about this being a “skill-based market,” but I think many are focused on the wrong skills. They are spending time getting better at things that may no longer be relevant.

One of the most important skills I’ve been working on lately is something I call Decision Velocity.

Decision Velocity is the ability to consume information, filter it through strategy, and make better decisions faster than the market around you.

Notice I didn’t say make decisions faster.

I said make BETTER decisions faster.

The challenge is that most people are suffering from decision fatigue. They are spending mental energy on hundreds of small decisions every day and then wondering why they struggle when a decision that actually matters shows up.

To increase decision velocity, I believe every entrepreneur and leader needs to ask four questions:

What can I automate?

What needs to happen faster?

What should be standardized?

Where must I slow down?

The future belongs to people who know the difference.

Move fast where silence is expensive.

Slow down where mistakes are expensive.

For me, I’ve been speeding up my learning, AI implementation, and how quickly I can coach and teach others.

At the same time, I’ve been slowing down to revisit my personal mission, develop my leadership, and nurture the relationships that matter most.

Fast at the edges.

Precise at the core.

Remember: Speed is not the hero.

Responsiveness is.

The entrepreneur of the future will not win because they know more. They will win because they learn, decide, and adapt faster.

So here’s my question for you:

Where do you need to automate, accelerate, standardize, and slow down?

Go live life on your terms,

Marcus Green

The Whole Enchilada

One Thought to Challenge You“We don’t see things as they are, we see them as we are.” (Anaïs Nin)

Your mindset doesn’t just influence your mood. It influences your relationships, your opportunities, your leadership, and ultimately the life you experience.

 

One Insight from Experience

There’s an old story about a monk sitting outside a village in the mountains.

Two travelers ask him what kind of people live in the next town.

The first traveler says the last village was full of rude, selfish people. The monk replies:

“You’ll probably find the same here.”

The second traveler says the last village was full of kind and generous people. The monk replies:

“You’ll probably find the same here.”

I think about this story often because I know two siblings extremely well. Similar age. Same upbringing. Same environment.

Yet they experience life completely differently.

One is hopeful, opportunistic, grateful, and generally happy. They see setbacks as lessons and challenges as opportunities.

The other constantly feels frustrated. Focused on what’s unfair, what’s broken, and why life keeps happening to them.

Same starting point.

Different lens.

And honestly, most of us do this too.

Wayne Dyer said:

“When you change the way you look at things, the things you look at change.”

That doesn’t mean reality magically changes overnight.

But your perspective changes what you notice, pursue, tolerate, and create.

A few reminders this week:

1. Examine the lens you’re carrying.

2. Take ownership of the energy you bring into rooms.

3. Build environments that challenge you to elevate.

Because eventually, the environments around you begin reflecting the mindset within you.

 

One Question to Ponder

What kind of lens am I carrying into my business, relationships, faith, and future right now?

 

Want to Go Deeper?

ResourcesMan’s Search for Meaning by Viktor FranklA masterclass on perspective, responsibility, and meaning during adversity.The Obstacle Is the Way by Ryan HolidayHow resilient people turn difficulty into opportunity.Essentialism by Greg McKeownA powerful framework for focusing your energy and attention on what matters most. 

If this message resonated with you, share it with someone who may need a perspective shift this week.

And if you’re not already connected, come follow along on Instagram: @marcusgreentwe

 Go live life on your terms,Marcus

DISRUPTOR or DISTRACTION?

The world is louder than ever.

Headlines.

Mergers.

AI.

Social media.

Constant noise competing for your focus.

But how much of it is actually changing the way you serve your clients, your family, or your mission?

In this episode of The Whole Enchilada Podcast, Marcus Green breaks down the critical difference between a disruptor and a distraction and why focus has become one of the greatest competitive advantages in business and life.

This episode covers:

• Why distractions feel productive

• The hidden cost of giving away your attention

• How AI can either amplify or dilute your value

• Why clarity determines what deserves your focus

• How to identify what is truly moving the needle

• Warren Buffett, Peter Drucker, and Cal Newport’s lessons on focus and execution

“If it doesn’t change how I serve my client or my family, it’s not a disruptor. It’s a distraction.”

If this episode challenged your thinking, subscribe and share it with someone who needs the reminder.

Go live life on your terms.

#Leadership #AI #Entrepreneurship #PersonalGrowth #EnchiladaNation

The Hidden Skill Shaping Your Reality | Observation, Bias, and the 3×3 Drill

 

What if the biggest factor shaping your reality is something you practice every day without realizing it?

 

In this episode, Marcus Green explores the hidden skill of observation and how your perception determines what opportunities, problems, and possibilities you notice in the world around you.

 

Marcus explains the Baader-Meinhof phenomenon (also known as frequency bias), where once you become aware of something, you suddenly begin seeing it everywhere. This psychological pattern highlights a powerful truth:

 

Observation is not passive. It is a skill that shapes your beliefs, decisions, and ultimately your reality.

 

Through examples, philosophy, and practical exercises, Marcus shows how selective attention, negativity bias, and confirmation bias influence the way people interpret the world.

 

Drawing on insights from Anaïs Nin, Bob Marley, and Marcus Aurelius, this episode explores how controlling your mindset and observation can dramatically change how you experience life.

 

Marcus also introduces a practical daily exercise called the 3×3 Drill, designed to train your brain to look for progress, opportunity, and positive contribution.

 

If you want to lead better, think more clearly, and recognize opportunities others miss, this conversation will give you a powerful mental framework.

The 3×3 Drill

 

Each day, write down:

 

• Three things that went right
• Three opportunities you noticed
• Three people who added value to your day

 

This simple habit helps rewire your observation patterns and strengthens your ability to recognize opportunity and growth.

 

Timestamps

 

00:08 Hidden Skill Intro

01:11 Baader Meinhof Explained

02:41 Negativity Bias Example

03:32 Observation Is A Skill

04:27 Quotes That Reframe Reality

05:21 Chaos Creates Opportunity

06:09 Bob Marley On Perception

07:41 From Knowledge To Action

09:29 Observation Identity Loop

10:57 Choose Positive Focus

11:56 Lead With Positive Observation

14:21 Three By Three Drill

16:19 Spot Opportunities Daily

17:28 Closing Challenge

 

About Marcus Green

 

Marcus Green is the founder of The Whole Enchilada, a community focused on helping driven individuals build a life of impact across business, wealth, health, relationships, faith, and adventure.

 

The goal is simple:

 

Go live life on your terms.

 

Subscribe for more conversations on leadership, mindset, and designing a life aligned with your values.

 

#Leadership #Mindset #PersonalDevelopment #SelfMastery #EnchiladaNation

Lou Holtz’s 3 Rules for Life and Leadership

What if living a great life came down to just three simple rules?

Legendary coach Lou Holtz often shared three principles that can transform the way you make decisions, lead others, and build meaningful relationships.

They are simple.
But when applied intentionally, they become a powerful framework for living a life by design.

Lou Holtz’s three rules are:

1. Do the right thing
2. Do the best you can
3. Show people you care

 

In this video, filmed in Maui, I break down how these three principles can guide how you live and lead across the most important areas of life.

Business
Relationships
Faith
Finances
Health

When these ideas are applied through clear values and long-term thinking, they become a roadmap for building a life that wins across all areas.

Rule #1: Do the Right Thing

Doing the right thing begins with knowing your core values.

When your values are clear, decision making becomes much easier because you have a filter to evaluate every opportunity and challenge.

This is where second order thinking becomes powerful.

Instead of asking only what happens next, you begin asking deeper questions:

• What are the long-term consequences of this decision?
• Where will this path lead two or three steps down the road?
• Will this decision move me closer to the person I want to become?

 

Thinking this way leads to stronger leadership and better long-term outcomes.

Thomas Jefferson once gave advice that captures this idea well:

Swim with the current in style, but stand like a rock in principle.

In other words, adapt when needed, but never compromise your principles.

Rule #2: Do the Best You Can

Doing your best does not mean exhausting yourself.

It means showing up each day with focused and intentional effort.

One powerful way to do this is by replacing your traditional to-do list with a success list.

A success list focuses only on the handful of actions that truly move your life and work forward.

Instead of trying to accomplish everything, you identify the few priorities that create real progress.

This approach creates more clarity, less stress, and better results.

Rule #3: Show People You Care

Leadership is not only about results. It is about people.

When people feel seen, valued, and appreciated, trust grows.

Strong relationships are built when care is communicated consistently through actions such as:

• Listening intentionally
• Offering encouragement
• Recognizing effort
• Expressing gratitude

 

When people know you care about them as individuals, loyalty and collaboration naturally follow.

Why These Three Rules Matter

When combined, these three principles form a powerful leadership framework.

Do the right thing creates integrity and direction.
Do the best you can ensures focused effort and discipline.
Show people you care builds strong and lasting relationships.

Together they create a blueprint for living and leading with intention.

Watch the Full Video

In this video you will learn:

• How to filter decisions through your core values
• Why second order thinking leads to better long-term decisions
• The difference between style and principles
• Why doing your best means focused effort, not exhaustion
• How a success list can outperform a traditional to-do list
• Why communicating care strengthens relationships

Video Timestamps

00:08 Maui Intro and Purpose
00:56 Lou Holtz Three Rules
02:11 Rule One: Do the Right Thing
02:46 Values and Second Order Thinking
04:10 Principles Versus Style
05:03 Rule Two: Do the Best You Can
06:30 Success List Over To Do List
07:10 Rule Three: Show People You Care
08:09 Communicate Care Daily
09:39 Challenge and Closing

About The Whole Enchilada

The Whole Enchilada is about building a life by design.

Too many people focus all their energy on one area of life and watch everything else fall apart.

Others chase the idea of work-life balance and end up mediocre at both.

There is another way.

The goal is to win across the most important areas of life:

Business
Wealth
Relationships
Health
Faith
Adventure

When these areas are aligned, you are not just successful. You are fulfilled.

Go live life on your terms.

Subscribe for more content on leadership, wealth building, intentional living, and designing a life aligned with your values.

If this message resonated with you, share it with someone striving to become the best version of themselves.

The Distance Between Deciding and Doing

You already know what to do.

The problem is not information. It is hesitation.

The distance between deciding and doing is the single biggest predictor of whether your life becomes extraordinary or ordinary.

Not your talent.
Not your background.
Not even the quality of your decision.

It is how fast you move.

Most people stay stuck because they keep researching, comparing, and waiting to feel ready.

Meanwhile, someone else decides, acts, adjusts, and tries again.

The only wrong action is inaction.

Intentions do not create results. Execution does.

There are two versions of you.
The one who knows.
The one who acts.

Success happens when those two become the same person.

So close the gap.

Make the call.
Start the plan.
Have the conversation.
Take the step.

You deserve the life you want. No one is going to build it for you.

It is time to move.

Go live life on your terms.

 

If you are working hard but still feel like progress should come easier, this episode of The Whole Enchilada Podcast is for you.

In Better Thinking, Marcus shares why success in business and life is not just about effort. It is about learning how to think clearly, slow down, and make better decisions over time.

Most people do not fail because they lack information. We live in a world with unlimited access to information. People struggle because they do not know how to organize that information, think strategically under pressure, and make high quality decisions consistently.

In this episode, Marcus breaks down 15 powerful mental models that elite leaders and long-term winners use to improve their thinking and results.

You will learn:

Why the quality of your life is determined by the quality of your thinking

How to stop making shallow decisions and start solving root problems

Why slowing down is often the fastest way to win long-term

How to avoid predictable mistakes before trying to make great decisions

How better thinking leads to bigger results with less effort

Mental models discussed include:

First principles thinking

Second-order thinking

Inversion

Margin of safety

Opportunity cost

Probabilistic thinking

Asymmetric bets

Avoiding foolishness

Emotional regulation

Long-term thinking

Leverage awareness

Identity-based decision making

Environment design

This episode is for entrepreneurs, leaders, and high achievers who want:

Better decision-making

Clearer thinking in fast-paced environments

Long-term success without burnout

Do not just work harder. Think better.

If this episode resonated with you, share it with someone who values growth and strategic thinking.

Subscribe to The Whole Enchilada Podcast for conversations on leadership, wealth building, mindset, and living life on your terms.

Go live life on your terms.

We’ve all heard the phrase “New Year, New You.”

I don’t believe that.

A new year does not mean you erase who you are. It means you refine who you are becoming.

In this solo episode, I share 10 practical principles to help you hit your goals in 2026 by focusing on habits, identity, lifestyle, and relationships, not hype or resolutions. This is not about starting over. It is about stacking better days, making better decisions, and building a life by design.

If you are committed to growth, momentum, and becoming a better version of yourself this year, this episode is for you.

#EnchiladaNation #PersonalGrowth #Leadership #LifeByDesign #GrowthMindset