In this episode of the Wholesome Financials Podcast, Austin and Susy break down NAICS codes—what they are, why they matter, and how they can make or break your chances of getting approved for business funding. They explain how banks use these codes to classify industries by risk, why certain businesses like real estate, trucking, and restaurants are considered high risk, and which industries banks prefer lending to.
You’ll learn practical strategies to avoid getting flagged as high risk, including how to structure your LLC correctly, use a holding company or DBA, and select low-risk NAICS codes like consulting, marketing, or e-commerce.
Whether you’re just starting your business or already applying for funding, this episode will help you understand how to position your business the right way to get approved and maximize your funding potential.