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In this episode of Culture Change RX, Sue Tetzlaff welcomes Greg Opseth, COO of Highland Medical Staffing, Executive Director of the Iowa Nurses Association, and a Capstone Transformational Expert, for a meaningful conversation about the importance of staying grounded in purpose as healthcare leaders.

Drawing from insights gained at the Iowa Organization for Nursing Leadership (IONL) conference, Greg shares reflections on “the power of the pause” and the importance of anchoring ourselves in our “why” — especially during seasons of stress, complexity, and leadership fatigue.

Greg also shares powerful personal stories about becoming a nurse, entering leadership, and creating meaningful culture through simple but intentional leadership practices — including asking caregivers to reconnect with and share their “why.”

Resources mentioned in this episode:

• Watch D.O.G.S. — a national program supporting student success: https://dadsofgreatstudents.com/
• Connect with Greg: [email protected]
• LinkedIn: https://www.linkedin.com/in/greg-o-a80384171/

Coming soon from Capstone:

• August 11, 2026 | 12p Virtual Webinar: 5-Step Process for Nursing Excellence https://capstoneleadership-net.zoom.us/meeting/register/gCRrqIc2QeK7mj-1gzIJsg 
• September 15-16, 2026 | 8:30am - 12:30pm Virtual Nursing Bundle Boot Camp — evidence-based practices and transformational nursing leadership

[FREE Webinar] A 5-Step Approach to Achieving Nursing Excellence in Rural Hospitals:  Aug 11 at Noon ET

Many rural hospitals need a proven approach for creating and sustaining nursing excellence. Join Capstone for a special 1-hour webinar where we will overview our proven 5-step approach for achieving nursing care improvements that take hold and last.

Register here: https://capstoneleadership-net.zoom.us/meeting/register/gCRrqIc2QeK7mj-1gzIJsg

Hi! I’m Sue Tetzlaff. I’m a culture and execution strategist for small and rural healthcare organizations - helping them to be the provider and employer-of-choice so they can keep care local and margins strong.

For decades, I’ve worked with healthcare organizations to navigate the people-side of healthcare, the part that can make or break your results. What I’ve learned is this: culture is not a soft thing. It’s the hardest thing, and it determines everything.

When you’re ready to take your culture to the next level, here are three ways I can help you:

1. Listen to the Culture Change RX Podcast
Every week, I share conversations with leaders who are transforming healthcare workplaces and strategies for keeping teams engaged, patients loyal, and margins healthy.

2. Subscribe to our Email Newsletter
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3. Break through to the next level of greatness in your organization with help from my team and me.
When you’re ready to be the provider and employer-of-choice, we’ll help you implement proven frameworks that strengthen culture, improve experience and ensure your organization thrives.
You can email me at [email protected] and put “BREAKTHROUGH” in the subject line and I’ll get you all the details.