You Own the Experience Podcast

The why & how to productize your recruitment brand with Jeff Pelliccio

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In this week's episode of the podcast, Lauren and Rob sit down with the CEO of Allied Insight, Jeff Pelliccio.  

Jeff is a fractional CMO for the Staffing & Recruiting industry and came to chat about how to create brand-centric competitive advantages. If that seems complex, don't worry the trio discusses what that means and tips to get started in the episode. 

The trio covers:

  • learning from the large companies to productize their brand-centric advantages (ie AirBnb's AirCover, Apple's Apple Care, American Express Membership Rewards)
  • how to get started on branding your 'advantage' or even your tech stack
  • the importance of brand authenticity, which means folks are looking at your social media channels to see who you 'really' are as a brand

    • This episode is brought to you by Kyloe Partners & Leap Consulting Solutions. Please remember to rate, review and share the episode wherever you tune in.

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