The Wild Folk

Full show notes are available on my website 

Michelle is the founder of Point North Brand Co. From design to brand strategy, Michelle helps creative visionaries craft compelling brand stories that inspire, connect and delight their audiences.

We talk about:

Books mentioned in the episode:

'Brand Gap' - Marty Neumeie

'Zag' - Marty Neumeie 

Connect with:

Kelly Hargie is a mother, mountain guide and blogger based in NI. Kelly runs Wild Women events – a community for adventure-seeking women.

We discuss:

Full show notes are available on my website.

Full show notes are available over on my website.

In today's episode, I talk to freelance graphic designer and illustrator Sarah Barton, about how she thinks purpose-led design can change the world for the better.

Sarah is a passionate eco-activist that aspires to be part of the ‘community that changes the world.’ Her design work spans several disciplines from brand identity, publications and social media; to illustration, video, advertising and web. Her varied approach to design work enables her to spread the message of a cleaner, greener and fairer future to a much broader range of people.

She creates bold, eye-catching graphics that are not only beautiful to look at but also illuminate important climate issues such as ocean pollution and humanities impact on the natural world.

As well as running her graphic design business, Sarah also runs an ethical print business ‘Start Smol’ where she creates joyful prints that don’t cost the earth.

You can connect with Sarah over on Instagram.

In this episode we talk about:

·      Greenwashing techniques brands are using

·         The emergence of purpose-led design agencies

·         The role design plays in promoting sustainable habits

·         Putting principles before profit / leading with values

Books mentioned in this episode:

‘The Sixth Extinction: An Unnatural History’ – by Elizabeth Kolbert

‘Now Try Something Weirder: How to keep having great ideas and survive in the creative business’ – by Michael Johnson

‘Find Your Artistic Voice’ – by Lisa Congdon

Links mentioned in this episode:

Eco-Club Official: What is Greenwashing?

In this episode, I speak to Sophie Erin Evans on the power of Stepping into your Creative Story.

Sophie is a visual artist, photographer and marketer based in the South-West.

Sophie is the owner of With Wild Lines and runs a photography business We Are Found, alongside her husband, award-winning photographer Lloyd Evans.

Storytelling is woven across all mediums of Sophie’s work and this episode is a deep-dive into Sophie's creative life and work. We also discuss:

- The highs and lows of creative self-employment

All links are available in the show notes.

Hello, and welcome to this first episode of The Wild Folk.

I wanted to properly introduce myself and share a little bit of my story with you before we dive into our log of creative conversations.

In this episode I also discuss business values:

You can find me via my website or over on Instagram.

Introducing The Wild Folk - a conscious business podcast for those seeking a slower, simpler and more aligned way of living and working.  

This podcast is for ethical brands and creative businesses who are making the world a greener, fairer place through their work. 

You'll hear lots of inspirational and thoughtful conversations with those who are running their business a little differently.