The Wildcast Episode 5
On episode 5 of The Wildcast I talk to Michelle Barretto CEO and Founder of Vitamin B Inc. (https://vitaminb-brands.com/) a branding agency that specializes in building and elevating brands through insightful brand strategy, brand design and brand experience.
They are responsible for the creation of brands such as Alveo Land, The Mind Museum, Liter of Light and serve clients such as AECOM, Artha Land, and our little foundation in the mountains the Cordillera Conservation Trust.
In this episode of the Wildcast we talk about the opportunities that have been created due to the pandemic, how businesses should adapt to this new reality, who has done it right and the need for us to be brave in advertising and building our brands, and why we need to use design thinking in solving the problems of society.
We also talk about their current Pandemic Project the Medijeep which they developed the entire system to provide patient transport for non-covid patients during this time -seeing the gap in the services for these people. It is now being implemented in both Mandaluyong and Quezon City and is open source to all LGUs who wish to use the same system.
One interesting portion of the conversation she tells us about her dream project of solving single use plastic in the Philippines through designing a management systems solution and she says the system can solve it in 2-3 years!
Michelle is one of the smartest and most insightful people i know and she shares with us in this episode so much of her vast experience over her career and little tidbits of her life that can make all of us better.
Books she is currently reading: Tools for Titans by Tim Ferris
Her reading list includes:
Inc.com
Fast Company
New York Times
The New Yorker
She listens to a lot of Tony Robbins
You can find her on Instagram: @michelle2373
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