Darren Prince is the CEO and Founder of Prince Marketing group, a sports and celebrity management agency where he has represented clients from Magic Johnson, Jerry West, Hulk Hogan, Ric Flair, Chevy Chase, Muhammad Ali and more. Darren has experienced what life is like in the celebrity world but also seen the dark reality of addiction through his own personal struggle. With more than 14 years of sobriety, it’s now Darren’s mission to help others avoid and break free from addiction. From this experience, he has become an international best selling author, most notably for his 2018 memoir Aiming High and has now become a global advocate for addiction and mental health recovery. Darren has also launched the 501(c)3 Aiming High Foundation where 100% of the proceeds provide treatment for those suffering. Tune in as we discuss mental health awareness, sports business, chasing success, building relationships, Magic Johnson and more!