Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

The Win-Loss Episode with Ryan Sorley


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Ryan Sorley is the Founder of DoubleCheck Research, a win-loss analysis provider that was recently acquired by Klue. We talked about all things (you guessed it) win-loss and broke down everything you need to build a successful program. Some other topics we touched on:

  • behind Ryan's decision to grow DoubleCheck and eventually join Klue vs. staying small and going the solopreneur route
  • what surprised Ryan since joining a Saas-based business
  • a surprising tip to get more responses from your win/loss outreach
  • where AI fits into the future of win/loss
  • and a lot more

  • Follow Ryan: ⁠LinkedIn⁠

    Check out DoubleCheck and Klue

    Continue the conversation with me: ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠Twitter⁠

    This episode is brought to you by the ⁠Healthy Competition⁠ community. 2,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.

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    Healthy Competition: Product Marketing | Competitive Intelligence | StrategyBy Andy McCotter-Bicknell