The Winbusinessin LinkedIn Podcast

This week I talk with Peter Gold, you may have heard Peter before on my other podcast LinkedInformed where he ran a test of LinkedIn advertising in episode 94 that produced some very interesting results. This time Peter shares with...

Storytelling with Data This week I interview Cole Nussbaumer Knaflic, an expert in data visualization, the effective display of quantitative information, and storytelling with data. Following a brief introduction I asked Cole the following questions; Why are stories important in...

Hello and welcome to a new episode of the Winbusinessin podcast series 2. Content curation and sharing. In line with the topic of this series (content marketing) I am focusing attention this week away from content creation and towards harvesting...

Storytelling with Andrew Thorp This week I have a chat with my good friend Andrew Thorp. Andrew recounted his body language story that he also used as valuable content in LinkedIn. You can read the post here. Summary & links...

This week I am focusing on the easiest way to start your content marketing adventure – publishing posts on LinkedIn! Here are my top tips for publishing Use striking colourful images. Preferably two or three images with the most important being...

Resources For Creating Great Content In this episode I cover 5 key skills for great content. Writing, People, video, audio and visual skills.   WRITING   The most important part of Content Marketing is that it should be welcoming and...

STORYTELLING This week I am covering one of my favourite subjects, Storytelling. I do love a good story, Don’t you? I think most of us have a natural inclination to listen to good stories and they can be a very...

INSPIRATION FOR LINKEDIN CONTENT MARKETING From my experience, you can get inspiration from: Talk and Listen to a lot of people (Forums and LinkedIn Groups) Blogs, Articles, Videos and Podcasts (Including your competitors) Google Search (different articles) Conversations that you...

This season, we are going to focus on LinkedIn content marketing. We start with an interview with Matt Young, an expert in content marketing. Matt is the owner of the company, ‘Mr. Matt Young’. An experienced broadcaster, event host, MC,...