Everyone has opinions, and it seems that the opinions are constantly changing. As this tumultuous election season in the United States unfolds, we see the candidates relying on opinion polls to guide their strategy as they verbally thrust and parry, trying to best their opponents. Huge amounts of money are being spent to gauge the likes and dislikes, beliefs, frustrations and irritants as pollsters try to determine the mood and desires of the voting public. Political candidates, consultants and pundits use the statistical data to determine the “hot button” issues of their voting blocks.

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