Wine tech has a problem nobody talked about until Josh Daiter's father pulled a shelf out of his wine fridge in Florida, watched the bottle he was hunting for roll off and shatter on the floor, and called his son the next morning fed up. That broken bottle became InVintory, now one of the leading platforms in wine collecting.
This is the first episode of The Wine Centric Show to go deep on cellar management and wine technology, and our guest is Josh Daiter, co founder and CEO of InVintory. Josh holds two master's degrees, in entrepreneurship and in AI, and he wasn't even into wine when he started. Over the hour we trace the company from an augmented reality experiment to its 3D VinLocate cellar mapping, its sommelier vetted database of more than 650,000 wines, and Vincent, the AI sommelier that is equal parts beloved and controversial.
We also get into the things most founders won't say out loud: why wine pricing apps are "always suspect" and how InVintory keeps a collection's value honest, the "dumbest, smartest" $100K ad summer that landed 20,000 users, how a team of just 11 competes with the giants, why the wine world resists AI harder than almost any other industry, and where cellar management goes when the app disappears into your glasses and your kitchen speaker.
Whether you track your collection in InVintory, CellarTracker, Vivino, or a battered Excel sheet, this one is about the future of how we collect, store, and actually enjoy wine.
🍷 Download InVintory and drink deliciously.
We’re grateful for the support of our episode partners:
▪️Fearrington House: https://fearrington.com/
THE PREFERRED GLASS OF THE WINE CENTRIC SHOW
▪️Glasvin: Use code WINECENTRIC for 10% off: https://tidd.ly/41vgdSQ
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