The Wine Marketers Radar

The Wine Marketers Radar

By Polly HammondBusinessNewsMarketingBusiness News
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The Wine Marketers Radar episodes

  • What do an abandoned cart movie trailer, TikTok travel inspo, and a robotic phone case that flips itself over when it hears “cheers” have in common?

    They all tell us something about how consumers are discovering, choosing, and experiencing in 2025.

    This week’s Wine Marketer’s Radar covers:
    → AB InBev’s wild new AI-powered retargeting campaign — and what wine can learn from it
    → Why most winery content is missing the real opportunity in destination marketing
    → YouTube’s rise to media dominance — and how wine brands can actually use it
    → What personalization looks like now (hint: it’s not about tracking)
    → And yes, a shoutout to the Heineken Flipper, because sometimes marketing is just joyful

    This isn’t wine industry news. It’s the news the wine industry should care about.

    7 min
  • Search is changing. Culture is misunderstood. Strategy is underrated. Social is overrated.

    In this episode, Polly Hammond looks at recent news about:

    • Why consumers expect relevance without asking (and what that means for your site, email, and product strategy)
    • The “culture” trap — and how brands like Diageo are using it to modernize without losing their core
    • New data showing marketers know strategy is undervalued… but keep treating social as the fix
    • And yes, the most overrated skill in marketing? It’s still social media.

      • Fast insights for wine marketers who think ahead.

      6 min
    • Data overload kills strategy, influencer budgets soar, Coke revives personalization, the funnel is dead

      In this episode, Polly Hammond dives into four major shifts shaping marketing today: why most brands are still chasing the wrong data, how influencer partnerships are becoming core to brand strategy, what Coca-Cola’s new personalized packaging means for product engagement, and why BCG says it’s time to ditch the funnel. Fast insights, built for wine marketers who think ahead.

      6 min

    About The Wine Marketers Radar

    From the publisher's feed

    The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post…