Amazon and Netflix have joined forces with a deal that will soon see Amazon DSP granted access to Netflix’s premium ad inventory, expanding the pool of audiences available to Amazon Ads's clients.

On this episode of the Performance Marketing Unlocked podcast, host Joe is joined my PMW's Editor, Robin Langford, and News Reporter, Reem Makari, to unpack exactly what this partnership means for the industry. From how it impacts competing DSPs and the broader open web, to what changes it will prompt among advertisers and consumers.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~

Who wins and loses from Netflix and Amazon's partnership? (0:59)

How will this partnership impact consumers? (14:16)

~ Further reading ~

‘A win-win for advertisers, Netflix and Amazon’: Industry reacts to Amazon Ads’ partnership with Netflix

Amazon Ads and Netflix team up for programmatic buying on ad-tier audience

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