When faced with the rapidly approaching deadline for American Airlines’ removal of content from EDIFACT channels last year, Oracle travel operations director Brian Hendrickson was able to work with his travel management company, online booking tool and global distribution system to enable touchless ticketing for NDC a few days before that deadline hit. Hear his story, along with how he has grown NDC bookings since those early days and how he plans to keep adapting for the future.

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