Cold-Calling is one of the classic strategies when it comes to generating direct traction to your business or product; phone calls being the default method, then Email. With the advancement of various Digital Media platforms, Cold-callings has been seen to have moved to an all new plane over the past few years.

In fact, Social Media is becoming one of the biggest cold-calling channels today. However, it has its own pros and cons and so replicating any offline strategy in the social media space requires some new learning for it to be effective. Access to people of all status and stature has become incredibly easy, so is it also easy to quickly earn a bad reputation for your brand on social media if care is not taken.

This Episode x-rays the adaptation needed for Cold-calling to become efficient across even the most informal of all online channels.

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