Jay Kali, AKA The Strength Architect, doesn't just build better bodies; he helps build strong, motivated and empowered women. As the founder and driving force behind not one, but three fitness businesses in Cancun, Mexico, Jay worked closely with over 2,200 students in less than 2 years. Now he's taken the information he gleaned and using it to revolutionize not only his approach to fitness training, but gym culture in its entirety. Launching into the technological era, Jay exported his expertise to the cloud. He has spent the last five years honing and growing his online coaching system.As a coach and fitness specialist for over seven years, Jay has heard every excuse in the book: clients are too busy, too tired, or just too demoralized to achieve their dream body. At Kali Coaching, he's finally found a way to put power back in his client's' hands. Through training sessions, motivational talks, and regular check-ins, he's found a way to work outside the confines of time and space. Jay's innovative online approach is based on the radical notion that we are all different. Knowing there's no "one-size-fits-all" answer to fitness, Jay meets each client where they're at, providing highly personalized training solutions to help each woman meet her individual goals.