This has been one of my favorite discussions.

John Robertson, of FortLog Services, is a workforce wellness expert and culture alignment specialist with over 30 years of experience helping organizations and individuals navigate crises. John has worked with:
 
o   Municipalities 
o   First Responders (Police and Fire Departments, EMS)
o   Indigenous/First Nations Communities
o   Small-Medium Business Leadership
o   Non-Profits

John is the author of the best-selling book, Run Toward the Roar, where he asks the question what would happen if, instead of fleeing, we ran toward the roar (a crisis or intimidating event).

Run Toward the Roar reframes thriving and resilience to find and focus on what you love so that you will be faithful and loyal, regardless of the roars that cross your path.

- Why a crisis can be an opportunity

- Overcoming Fear and Panic 

- Why an event is never the real crisis

-  The importance of value

“Most people don't stop and think about the word.  If I don't know what the values are, how can I possibly evaluate anything?”

“Track your schedule for two weeks. Look at where you're spending your time, and if you have real guts, look at your bank statement and look at where you're spending your money.  Where we spend our time and our money are our real values.”

TheScottSinclair.com

https://fortlog.co/

The Queen was working 2 days before her death at 96. The right purpose overcomes a lot

Queen Elizabeth worked, serving her people and her purpose, up to two days before her death at 96.  She spent 70 years as leader of the Commonwealth.  

In this episode we explore some important leadership lessons we can learn from the Queen, including the power of purpose and service to others.  Also, my long forgotten Fergie story.

To separate from the noise, be intentional about how you take your reputation and digitize it.

You need time to pause, reflect, be creative and let the universe provide. Manufacture some space

In this Episode we discuss personal branding with Jeremy Weber, speaker, strategist, founding member and director of Brand Implementation at Brand Builders Group.

In Jeremy’s over seventeen year career, he has founded, sold and helped to grow multiple companies. His work as a personal brand strategist has supported New York Times best-selling  authors, TED speakers, celebrities, influencers, and a shark tank investor.

Our wide ranging and impactful conversation includes:

1.  Using ‘space’ to reflect, be creative and to make life changing decisions - and to change momentum

“when you start your own business, there is no time to just sit around and ponder and analyze”.   

Jeremy used is early career in the public sector as a launching pad for his entrepreneurial career.  He used what his job gave him, which was free time to think and an income to offset financial risk.  

“I had the space to go deep and see some gaps in the market”.  

2. How shifts in technology drive shifts in consumer behaviour,

“it's becoming more and more important from a buyer's perspective that the online representation of your personal brand be really intentional”

3. The reputation formula 

Reputation = Results x Reach

“Consumers need to understand who they're doing business with.  If they figure out they like you and trust you, they may want to take the next steps.”

“And so that's the big gap.  People say - I’m on social media. I do whatever. But they're not  focusing on their reputation and manifesting it on-line.”

“Be really intentional about how you take your reputation and digitize it.”

4. Why Personal brands more authentically connect with consumers and strategic partners, and ultimately help you differentiate from the competition.

“Personal Brands are the next generation of growth and strategic thinking.”

“Not that corporate marketing and sales go away. This is a new tool in the toolbox that if you're not embracing it, other people are. And you're eventually going to fall behind.”

“We only have more noise, more information. And so now you have to say, okay, how do we compete to get in front of our target audience and break through that noise?  Content marketing.”

5. The Specifics of Successful Personal Branding Content

“You can't just go through the motions with this stuff anymore.”

“Everybody's doing content marketing. Everybody's got podcasts. Everybody's got whatever. So now you have to take it to the next level by humanizing the content and being authentic.”

That means to focus on the purpose and why of the business.

6.  Why larger businesses should have multiple personal brands that occupy different strategic roles in the business. 

“you shouldn't have a single point of failure”

Great to meet you.  What do you do?  
 
Oh oh… do you have your elevator pitch ready? Are you going to fumble?  Freeze?  Immediately lose the interest of the prospect? You have about 4 seconds to avoid that fate.

If you are responsible for pitches, you should have three pitches ready to go off the top of your head:
·     the no more than 30 second elevator pitch
·     the no more than 3 minute pitch that adds a story to the elevator pitch
·     the no more than 5 minute pitch that further adds some context on you and the deal.
 
Also in this episode:

- Due diligence
- Data Rooms
- Don’t pitch competence

And if you want some positive insight on JT Foxx’s The Founders, let me know.

More content at TheScottSinclair.com

Rarely does it pay to spend your time convincing people to buy.

Sales is helping people that want to buy, buy.   Helping them overcome their objections and fears.

In this Episode we discuss some ways to do that, drawing inspiration from the Wolf of Wall Street.

Another great discussion, this time with Rob Fraser, former pro cyclist, founder and President of @outwaysocks

- founder life
- the problem with partnerships
- branding
- rebranding
- equity investment
- valuation
- transitioning from small business to mid size business