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Mastering Sales Funnels and Predictive Analytics with Alex Fender

In this episode of The Wireless Way, host Chris Whitaker welcomes Alex Fender, the chief funnel scientist and founder of Funnel Science. Alex shares his journey from being a US Marine Corps veteran to becoming a tech entrepreneur specializing in sales funnel optimization and predictive analytics. The conversation covers Alex's background in logistics and technology during his military service, his transition into the tech world, and the founding of Funnel Science. Alex discusses the importance of applying scientific methods to sales funnels, understanding return on investment (ROI), and the challenges companies face with data accuracy and process integration. The episode also touches on the role of AI and technology in modern business strategies, the significance of call tracking and recording, and provides insights into decision-making processes at different management levels. Alex emphasizes the need for constant testing and measurement to achieve better business outcomes. The episode concludes with a call to action for businesses to seek help and invest in proper tools and processes to optimize their operations.

00:00 Introduction and Gratitude
00:53 Guest Introduction: Alex Fender
02:44 Military Background and Early Tech Ventures
07:19 From Marine Corps to Funnel Science
13:49 Challenges in Marketing and Sales Funnels
16:33 Importance of Data Accuracy and Integration
18:14 Leadership and Accountability in Business
22:22 Customer Frustrations with Complex Processes
23:52 The Importance of Speed in Customer Service
25:18 Adoption of AI and Technology in Business
27:05 Challenges with AI Implementation
30:14 Decision Makers and ROI in Business
37:42 Call Tracking and Quality Control
40:33 Final Thoughts and Advice

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Meals, Mercy, and Mission: Bob Bradley's Journey with The Salvation Army

In this special episode of 'The Wireless Way,' host Chris Whitaker speaks with Bob Bradley, Chair of the Emergency Disaster Services Committee at the Salvation Army's Modesto Citadel. Bob shares his remarkable journey from construction and cable manufacturing to his life of service with the Salvation Army. Listeners learn about the organization's extensive food security initiatives, daily meal programs, and emergency disaster response efforts. Bob recounts personal experiences that underline the impact of their work and the essential role the Salvation Army plays in supporting vulnerable communities. Chris and Bob also discuss the importance of community collaboration and volunteerism. The episode culminates with staggering statistics on the Salvation Army's outreach in Modesto, California in 2024, showcasing the breadth and depth of their mission to uplift those in need.

00:00 Introduction and Episode Overview
00:41 Guest Introduction: Bob Bradley
02:29 Bob Bradley's Background and Career Journey
08:53 Daily Operations at the Salvation Army
13:02 Mobile Canteen Service and Disaster Response
17:50 Challenges and Community Support
20:24 Community Contributions and Fundraising
21:04 Programs for Kids at the Red Shield
21:40 Public Relations and Awareness
22:20 Collaboration to Combat Food Insecurity
23:40 Emergency Disaster Services (EDS) Operations
25:23 Memorable Volunteering Experiences
28:47 Personal Stories and Reflections
30:50 Final Thoughts and Gratitude
33:42 Salvation Army's Impact in 2024

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In-Depth Conversation on Telecom and Personal Growth with Charlie Rodriguez

In this episode of The Wireless Way, host Chris Whitaker interviews long-time friend Charlie Rodriguez, a seasoned telecom professional. The conversation kicks off with personal anecdotes and an apology from Chris for the delayed invite. Charlie shares his inspiring journey of overcoming personal struggles, including battling alcohol addiction and coping with the loss of his daughter to cancer. He also discusses his professional achievements and the evolution of the telecom channel, especially post-COVID. The episode dives deep into the cutting-edge solutions offered by KORE Wireless, focusing on purpose-built devices in healthcare and other industries. The discussion aims to motivate, educate, and inspire listeners, making it a must-watch for anyone interested in telecom innovations and personal resilience. Don't miss this heartfelt and insightful conversation!

00:00 Introduction and Guest Apology
00:39 Charlie's Professional Background
03:11 Personal Struggles and Triumphs
04:59 Overcoming Alcoholism
11:29 Charlie's Journey into Telecom
14:09 Reflections on the Telecom Industry
14:29 Career Journey at KORE Wireless
15:43 Changes in the Channel Post-COVID
16:44 Challenges in Partner Engagement
19:01 The Evolution of IoT and AI
20:45 Winning with Purpose-Built Devices
21:18 Healthcare Solutions and RPM
23:12 The Importance of Purpose-Built Devices
28:03 KORE's Comprehensive Solutions
30:04 Conclusion and Final Thoughts

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Mastering Technology and Mobility Expense Management with Jared Parker

In this engaging episode of 'The Wireless Way,' host Chris Whitaker welcomes Jared Parker from One Source. They delve into Technology Expense Management (TEM) and Managed Mobility solutions, detailing how these services can streamline operations and optimize costs. Jared highlights the importance of visibility into expenses, the integration of wireless management, and shares insightful strategies for partners to add value and trust in client relationships. Tune in for actionable advice on leveraging TEM and mobility to enhance business efficiency.

00:00 Introduction and Guest Introduction
02:13 Jared Parker's Career Journey
03:32 The Science and Art of Marketing
10:33 Mentorship and Patience in Career Growth
18:52 The Evolution of the Channel
21:54 Embracing Change in Business Relationships
22:49 Challenges in Scaling Family-Owned Businesses
24:07 The Importance of Trust in the Industry
25:09 Shifting from Direct to Channel Sales
26:01 The Role of General Practitioners and Specialists
26:50 Encouraging Partners to Expand Their Offerings
29:41 Technology Expense Management (TEM) Trends
34:52 The Complexity of Mobility Management
42:26 BYOD and Corporate Device Management
45:05 Final Thoughts and Parting Words

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The Shift to Channel-First Strategy with Epic IO's McKenzie Maness and Taylor Costello

In this episode of The Wireless Way, host Chris Whitaker is joined by McKenzie Maness and Taylor Costello from Epic IO. Together, they discuss the importance of a channel-first strategy, trends in the technology sector, and share valuable insights on how trusted advisors can better serve their clients. Learn about the new Wireless Window solution and how it adds significant value for partners and their customers. Additionally, McKenzie and Taylor share personal stories, career journeys, and their thoughts on the evolving landscape of tech sales. Stay tuned for an engaging discussion that blends professional advice with a touch of humor.

00:00 Introduction and Welcome
00:48 Meet McKenzie Maness
01:41 McKenzie's Journey into Technology
04:12 Meet Taylor Costello
04:42 Taylor's Unique Path to Technology
09:23 Changes in the Channel
15:11 Epic IO's Channel-First Approach
20:35 Channel Culture and Transitioning Trust Advisors
21:36 Expertise and Supplier Selection
23:16 Expanding Sales and Customer Stickiness
26:19 Winning with Advanced Technologies
31:06 Private Cellular Networks and AIoT
35:42 Introducing Wireless Window
39:03 Final Thoughts and Book Recommendations

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Unlocking the Future of Physical Security with PhySaaS – Josh Dickinson's Journey

Join us for an enlightening episode of The Wireless Way with Josh Dickinson, leader at PhySaaS (Physical Security as a Service). Hear about Josh's entrepreneurial journey, from starting in telecom at 16 to co-founding multiple successful companies. Learn about PhySaaS’s unique approach to physical security, incorporating advanced AI and Verkada hardware into a turnkey solution for businesses. Josh details the state of the security industry, the importance of integrating physical security into cybersecurity, and practical advice for partners looking to enhance their offerings. With engaging insights on market trends, customer profiles, and the ROI of security solutions, this episode is a must-watch for tech enthusiasts and business leaders alike. Don't miss out on Josh's unique perspective and invaluable advice!

00:00 Introduction and Guest Welcome
01:38 Josh Dickinson's Career Journey
02:48 Founding PhySaaS
04:21 Understanding PhySaaS and Its Offerings
06:00 State of the Security Industry
10:20 AI Integration in Security Solutions
12:24 Event Highlights and Industry Insights
15:22 Access Control and Compliance
17:13 Innovative Security Solutions: License Plate Reading Cameras
17:30 Integrating Access Control Systems with Emerging Technologies
18:18 Partner Profiles: How to Sell Security Solutions
18:42 Six-Step Process for Simplifying Security Sales
21:01 Maximizing ROI and Overcoming Security Challenges
24:57 Trends in Security: New Builds vs. Existing Structures
29:11 The Importance of Managed Security Solutions
30:31 Final Thoughts and Encouragement

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Navigating Cloud-Based Physical Security with Philip Heaton from Your Six

In this episode of The Wireless Way, host Chris Whitaker sits down with Philip Heaton, the Commercial Success Manager at Your Six, Inc., a company specializing in cloud-based physical security solutions. They discuss the evolution of security technology to cloud-based infrastructure, the importance of making technology accessible, and the advantages of a proactive security approach powered by AI and edge computing. Heaton shares insights on the current state of the industry, highlights the necessity of educating clients about cloud solutions, and emphasizes the role of cybersecurity. They also explore opportunities in various industries, including heavily regulated sectors and multi-location enterprises. The conversation highlights the significance of asking the right questions to identify potential security needs and partnering with knowledgeable consultants to deliver effective solutions.

00:00 Introduction and Guest Welcome
00:18 Philip Heaton's Background and Role at Your Six
01:07 Personal Insights and Family Life
02:07 Journey into Physical Security
03:47 Customer Service and Sales Philosophy
05:41 Challenges and Education in Cloud Security
09:28 Evolution of Physical Security Industry
12:17 Cloud and AI in Physical Security
17:12 Cybersecurity and Data Protection
20:19 Understanding Network Vulnerabilities
21:42 Exploring AI and Fog Computing
24:11 Wireless and Solar-Powered Camera Solutions
27:45 The Growing Importance of AI in Security
29:38 Opportunities in Cloud and Multi-Location Solutions
33:05 Selling to Existing Customers
36:07 Identifying and Upgrading Old Camera Systems
38:41 Final Thoughts and Sales Strategies

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Finding Money in Mobility: A Strategic Approach to Managed Services with Dataprise

In this special episode of the Wireless Way, the host welcomes guests Chaz from Dataprise and John Gonzalez. They discuss the expansion and growth of Dataprise, the importance of travel in business, and their roles at the company. The conversation includes an update on John’s personal achievements and travels, as well as Chaz's introduction of the 'PB&J pitch' for business resiliency, combining cybersecurity and disaster recovery as a service. The episode further delves into the 'trifecta' of solutions offered by Dataprise: savings in cybersecurity insurance, Azure optimization, and Managed Mobility services. The guests explain how these solutions can save companies money and optimize resources, emphasizing the importance of managing mobile devices better. They also highlight the benefits of asking additional questions to uncover potential savings in organizations. The episode encourages partners to explore these new opportunities for added revenue through Dataprise's comprehensive service offerings.

00:00 Introduction and Guest Welcome
00:19 John's Update and Personal Life
01:59 Chaz's Introduction and Role
03:26 The Peanut Butter and Jelly Pitch
04:55 Importance of Mobile Device Management
07:35 The Trifecta of Found Money
13:18 Managed Mobility Services Explained
16:31 Partner Success Stories and Final Thoughts
22:26 Conclusion and Farewell

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Empowering Veterans Through Technology and Career Transition

In this episode of 'The Wireless Way,' host Chris Whitaker interviews Jared Shephard, CEO of Hypori and founder of Warrior Ethos. Shephard discusses Hypori's innovative secure virtual mobility solutions tailored for both BYOD and enterprise environments, emphasizing security and privacy without the pitfalls of traditional mobile device management. Beyond tech, Shephard dives into his personal journey from a high school dropout and Army infantryman to a successful CEO, underlining the importance of career transitions for military veterans. He elaborates on how Warrior Ethos assists veterans in navigating life post-service, providing career development and mentorship. A variety of topics are covered, including leadership, the significance of cybersecurity, and the role of veterans in the civilian workforce.

00:00 Introduction and Host's Background
00:51 Guest Introduction: Jared Shephard
02:21 Jared's Journey and Military Experience
05:26 Hypori: Revolutionizing Mobile Security
09:58 Technical Insights and Use Cases
16:12 Challenges and Limitations of Hypori
17:30 Warrior's Ethos and Personal Reflections
19:50 The Ultimate Sacrifice Redefined
21:05 Starting a Company and Giving Back
21:38 Meeting a Wounded Soldier
22:41 Recruiting Wounded Soldiers
23:49 The Birth of Warrior's Ethos
24:20 Transitioning from Military to Civilian Life
25:32 The Importance of Financial Literacy
30:00 Sales Skills in the Military and Civilian World
33:15 Final Thoughts and Advice for Veterans

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Revolutionizing Fleet Management with Azuga: A Conversation with Chris Johnson

In this episode of 'The Wireless Way,' the host welcomes Chris Johnson, Vice President of Business at Azuga, a Bridgestone company. The discussion delves into how fleet management solutions are transforming business operations and enhancing safety. Chris shares his journey, insights into the evolving telematics industry, and practical applications of advanced fleet tracking technologies. They explore the importance of strategic partnerships, the value of actionable data, and the emotional connections in business relationships. Personal anecdotes highlight the impact of these technologies on both business and personal safety.

00:00 Introduction and Recent Successes
00:22 Guest Introduction: Chris Johnson from Azuga
02:00 Chris Johnson's Background and Career Journey
03:46 The Evolution of Fleet Management Technology
07:29 The Role of Trusted Advisors in Fleet Management
08:40 The State of the Fleet Tracking Industry
11:47 Leveraging Technology for Fleet Safety and Efficiency
16:26 Engaging with Clients: Questions and Strategies
21:50 Emotional Connection in Sales and Marketing
24:06 The Importance of IoT in Fleet Management
25:40 Challenges and Misconceptions in Fleet Tracking
26:27 Target Markets and Ideal Clients
30:06 Personal Stories and Real-World Applications
35:00 Replacing Existing Solutions
39:00 Final Thoughts and Relationship Building
42:35 Conclusion and Call to Action

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