The Woman to Woman Podcast

What happens when the life you’ve built no longer feels true to who you are?

In this episode, Thuy Ha, founder of Florra, shares how she listened to the quiet feeling that there was something more, rebuilt her life, and invested everything she had into starting a business rooted in scent, self-care, and connection. We talk honestly about finding purpose in midlife, moving through fear, starting small, learning to pivot, and giving yourself permission to build something of your own.

If you’re a woman thinking about starting a business, changing direction, or searching for a deeper sense of purpose, Thuy’s story is a reminder that you don’t need to have the entire plan figured out. Sometimes you begin by taking one small step toward what makes you feel alive.

Episode Chapters

00:00 — Meet Thuy: The Woman Behind Florra
02:26 — How Florra Became a Scent Experience
05:55 — The Whisper That Something Needed to Change
11:25 — Finding the Courage to Change Her Life
18:04 — Betting on Herself and Building Florra
24:13 — Learning to Pivot and Ask for Help
28:14 — Self-Care Is Reconnecting With Yourself
31:16 — Turning Big Dreams Into Small Steps
34:05 — Giving Women Permission to Want More

Connect with Thuy and Florra

Website: https://www.shopflorra.com
Instagram: @shopflorra
Visit Florra: 350 E. Campbell Avenue, Campbell, CA 95008

After years of raising children, building careers, caring for family and thinking about everyone else's needs, many women reach their 40s and suddenly wonder: What do I want now?

In this episode, we talk about finding purpose in your 40s and rediscovering your identity after motherhood. We explore why purpose changes throughout different seasons of life, why achievement and career don't have to define you, and what happens when you finally start listening to the quiet “whispers” telling you that something needs to change.

We share our own experiences with caregiving, leaving careers, returning to work, raising children, redefining success and learning to create space for ourselves again.

If you're navigating midlife, motherhood, a career transition or simply wondering who you are outside of everything you do for everyone else, this episode is about giving yourself permission to evolve and having the courage to discover what comes next.

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Chapters in this episode:

00:00 Turning 40: The Midlife Check-In
03:11 What Does Purpose Actually Mean?
04:43 Your Purpose Changes as You Change
05:53 Letting Go of the Life You Thought You’d Have
07:14 The Whispers: When Something Inside You Wants to Change
10:31 Your Purpose Doesn’t Have to Be Your Career
11:37 You Are Allowed to Reinvent Yourself
13:50 What We Want Our Children to Learn About Identity
17:15 How to Find Your Purpose in Your 40s

What does wellness after 40 actually look like? We’re talking self-care, motherhood, healthy habits, exercise, routines, nutrition, mom guilt, overstimulation, and learning how to feel like yourself again in midlife.

We share the small wellness habits that work in our real lives: Pilates, walking, trail running, stretching, meditation, and protein to quiet mornings, coffee, reading, and simply taking 30 minutes for yourself. Self-care doesn’t have to mean a spa day. It can mean learning what your body and mind need in this season of life.

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Chapters in this episode:

00:00 What Wellness Means to Us
03:17 Making Wellness Work in Real Life
04:44 The Self-Care Rituals That Make Us Feel Good
11:19 How Motherhood Changes Self-Care
16:35 Getting Out of Your Comfort Zone
18:36 Self-Care Isn’t a Quick Fix
20:20 Building Habits, Giving Yourself Grace & Finding Support

Making friends in your 40s can feel surprisingly hard, while maintaining long-term friendships can be just as complicated. In this episode, we talk about adult friendships, making new friends, growing apart, communication styles, boundaries, conflict, and how motherhood, marriage, divorce, careers, and changing priorities reshape our relationships. We also share what we're learning about building community, letting friendships evolve, and intentionally investing in the people who matter.

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In this episode:

00:00 — Life Lately: Catching Up
02:42 — What Friendship Looks Like in Your 40s
07:55 — When Long-Term Friendships Change
12:49 — How Do You Make New Friends as an Adult?
17:15 — Communication, Expectations & Boundaries
22:19 — Navigating Conflict & Knowing When to Walk Away
27:36 — The Friendships We're Choosing to Invest In
30:56 — What Makes Someone a Good Friend?

Limiting Beliefs: The Stories Keeping You Stuck in Midlife

What if the thing holding you back isn't a lack of time, talent, or motivation, but a story you've been telling yourself for years?

In this episode of Woman to Woman, we unpack limiting beliefs: where they come from, how they shape our identity, and why some of the beliefs we carry aren't even originally ours.

We get personal about the beliefs we've had to confront in our own lives, from perfectionism and tying our worth to achievement, to mom guilt, gender roles, scarcity, and the constant feeling that the things we really want have to wait until “later.”

We talk about what happens when “I'm not that kind of person,” “I can't do that,” or “not right now” quietly becomes part of your identity and how taking action can give you evidence that the story you've been telling yourself may not actually be true.

We also explore the pressure many women feel in midlife to be productive, successful, present mothers, supportive partners, and everything else at once and why giving yourself permission to pursue friendship, creativity, joy, and fulfillment doesn't mean you're neglecting your responsibilities.

If you've ever felt stuck, struggled with perfectionism or self-doubt, questioned your worth outside of your accomplishments, or found yourself waiting for the “right time” to do something you really want to do, this conversation is for you.

In this episode, we talk about:

• What limiting beliefs are and how to recognize them
• Where limiting beliefs come from
• Perfectionism and the feeling of never being “enough”
• Mom guilt and putting yourself last
• Why we tell ourselves “not now” or “I'll do it later”
• Separating your self-worth from achievement
• Gender roles and beliefs we inherit from childhood
• Scarcity mindset, comparison, and competition
• Giving yourself grace when you don't meet your own expectations
• Challenging limiting beliefs by actually doing the thing you thought you couldn't do
• Redefining success, fulfillment, and identity in midlife

Sometimes changing your life starts with noticing the story running quietly in the background and asking yourself: Is this actually true?

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In this episode:

00:00 — Life Lately: Holding the Flashlight for Each Other

01:36 — What Are Limiting Beliefs?

05:23 — Where Do Limiting Beliefs Come From?

09:02 — Perfectionism, Achievement & Never Feeling “Enough”

11:21 — Giving Yourself Grace When You Fall Short

13:03 — “I’m a Girl. I Don’t Do Those Things.”

15:59 — Stop Waiting for “Later”

18:52 — Mom Guilt & Finding Yourself Again

20:57 — Scarcity Mindset, Abundance & Comparison

What does it mean to start over and find yourself after 40?

In our first episode, Susan and Patricia introduce themselves through an honest conversation about dating after divorce, motherhood, changing relationships, perfectionism, self-care, creativity and the pressure women feel to keep everyone else happy.

Patricia shares what it feels like to rebuild her future after the end of a relationship, while Susan opens up about motherhood, ADHD, unfinished dreams and learning to create without waiting for everything to be perfect. Together, they explore freedom, fear of failure, getting stronger as they age and what they hope they won’t regret at 80.

This is a conversation for women navigating change, rediscovering who they are and learning to release the need for approval.

What are you chasing? Or ready to stop chasing? Join the conversation with us on Instagram, YouTube, Spotify and Apple Podcast.

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In this episode:

00:00 — Meet the Hosts: Welcome to Woman to Woman
01:18 — Navigating Life, Relationships & Starting Over
04:31 — What Our Lives Really Look Like Behind the Scenes
08:12 — What Makes You Feel Free?
13:30 — Self-Care, Strength & Taking Care of Yourself
15:47 — The Fear of Looking Back With Regret
19:00 — What Are You Chasing Right Now?
20:55 — What Have You Stopped Chasing?

You’ve spent years showing up for everyone else. But somewhere between the careers, relationships, kids, responsibilities, and endless to-do lists, it’s easy to lose touch with one important question:

What do I want now?

This podcast is for women who know there’s more to this chapter of life—and are ready to find out what that looks like.

We’re talking honestly about identity, ambition, relationships, motherhood, health, confidence, reinvention, and the messy middle of becoming who you are now.

You don’t need to have it all figured out.

You just need to be curious about what comes next.

Welcome. Let’s figure it out together.