In this episode the Women's Football Finance Podcast team chats with Kelly Simmons OBE, who from 2018-2024 was Director of the Women's Professional Game in England. Capping her 30-year career at the FA, Kelly led the transformation of the Women's Super League from a largely semi-professional and amateur structure to arguably the best women’s football league in the world.
Kelly shares the insider's view on how the BBC-Sky broadcast deal got done, including the "reach vs revenue" debate, and the evolution of women’s professional football from being a large cost centre for The FA to what is now an independently owned and operated company that generates significant centralised revenue. She also offers her opinions on the impact of promotion and relegation on the bottom line, the controversial Saturday 3 PM blackout spot, and the lack of solidarity payments between men’s and women’s football.
Also in this episode, the team offers a short recap of the history of women's football in England, and an overview of the key structural differences between the top women's leagues in England vs the United States, while kicking around their takes on salary caps and the glittering prize that could be a main attraction for capital investment in women's teams across Europe: the UEFA Women's Champions League.
Be sure to like, comment and subscribe! You can follow The Women's Football Finance Podcast at:
LinkedIn
Youtube
Twitter
Facebook
The Women's Football Finance Podcast is a Pure Gold Projects production.