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The Work Before the Welcome: The Event Strategy Podcast
The Work Before the Welcome: The Event Strategy Podcast episodes
- Finding the Right Event Venue: It’s About More Than the Space
Choosing an event venue isn’t just about finding a beautiful space.
In Episode 2 Kara shares what event planners should consider before signing a venue contract—from attendee flow and accessibility to hidden costs, vendor restrictions, communication, and logistics.
A venue can look perfect in photos and still create challenges once your event begins. The right venue should support your event goals, your attendees, your budget, and the experience you’re trying to create.
In this episode, you’ll learn:
Why your event goals should drive venue selection
How to evaluate a venue from the attendee’s perspective
What to consider about location, accessibility, and attendee flow
Why the initial venue quote rarely tells you the full cost
Venue and contract red flags to watch for
Why the venue team itself matters just as much as the space
A beautiful venue can make a great first impression. The right venue makes the entire event work.
🎙️ The Work Before the Welcome shares practical event strategy, planning insights, and behind-the-scenes lessons for corporate events, conferences, meetings, and trade shows.
Learn more about Regal Results: regalresultsllc.com
22 min - What Does a Successful Event Actually Look Like? | Event Strategy & Planning
What makes an event successful? Is it attendance, attendee engagement, meaningful connections, or the results that follow?
In the first episode of The Work Before the Welcome: The Event Strategy Podcast, host Kara Kadow, founder of Regal Results, explores why successful corporate events, conferences, and trade shows begin with clear goals, not venue selection, agendas, or logistics.
Drawing on more than 15 years of experience in events and marketing, Kara shares practical insights on defining event success, working backward from your objectives, and measuring outcomes that matter.
In this episode, you'll learn:
Why attendance alone doesn't tell the whole story
How to define meaningful event goals before planning begins
Why event planners contribute more than logistics
How to measure success through engagement, relationships, and business outcomes
Why supporting your event team is part of a successful event
Your Takeaway: Before your next planning meeting, ask three questions: Why are we bringing these people together? What do we want attendees to walk away with? How will we know whether it worked?
Whether you're planning a corporate meeting, association conference, or trade show, this episode will help you approach your next event with greater purpose.
Learn more about Regal Results: https://regalresultsllc.com
18 min
About The Work Before the Welcome: The Event Strategy Podcast
From the publisher's feed
Successful events don’t happen by accident. They’re built through thoughtful strategy, careful planning, and the work that takes place long before guests arrive.
Join Kara, owner of Regal Results, for practical conversations about corporate events, conferences, trade shows, and the decisions that shape their success.
Drawing on more than 15 years of experience in events and marketing, Kara shares behind-the-scenes lessons, actionable planning advice, and honest conversations about what it takes to turn an event into a meaningful result.
Whether you’re planning your first event or managing a full calendar, The Work Before the Welcome will help you approach your next event with greater clarity and confidence.