In this episode of The Maker’s Collective Podcast we chat with Jenn, a green beauty champion and owner of Truth Beauty Company. She’s whip smart, super funny, and the best walking billboard for why everyone should use green beauty products - we almost died when she told us her age.
Make yourself some tea, get cozy, and listen up, because Jenn is here to tell it like it is and share her entrepreneurial journey. Enjoy!
Topics covered:
Meet Jenn & learn about her journey to opening Truth Beauty Company
Why green, clean beauty products?
Why open a store?
How she finds the products she carries
Educating while not being preachy
Understanding what we’re putting in and on our bodies
Why Guelph?
The first two years - advice
The new paradigm for business
Wearing all the hats
Construction in KW - talk about a roadblock
How she markets her business - print, digital, and events
Conquering Instagram
Make connections
Support local by actually going and spending your money with them
Favourite types of products
Advice: switch out the product you use the most and the rest when they’re empty
What’s next?
Resources from the Episode:
Blush - https://shopb.ca/
Kennedy Park - https://www.shopkennedypark.com/
Miijidaa - https://www.miijidaa.ca/
Sappho New Paradigm - https://www.mysappho.com/pages/about-us
Princess Cinemas - http://www.princesscinemas.com/
Princess Cafe - http://princesscafe.ca/
White Rabbit - http://www.whiterabbitwaterloo.com/
Follain - https://follain.com/
Credo - https://credobeauty.com/
Indie Lee - https://www.indielee.com/
Estee Lalonde - http://www.esteelalonde.com/
Courtney Chilton - https://www.speechlust.com/
Field Studies Co - https://fieldstudiesco.com/
Bathorium - https://www.bathorium.com/
The Birds Papaya - https://www.thebirdspapaya.com/
Allegra Shaw - https://allegrashaw.com/
* Kosas - https://kosas.com/
Quote:
More from Jenn:
Truth Beauty Company - https://www.thetruthbeautycompany.com/
Instagram - https://www.instagram.com/thetruthbeautycompany/
Twitter - https://twitter.com/TruthBeautyCo
Facebook - https://www.facebook.com/thetruthbeautycompany/
* Pinterest - https://www.pinterest.ca/TruthBeauty/
More from Maker’s Co:
The Maker’s Collective - http://makerscollective.club/
Catch Up On Past Episodes - http://makerscollective.club/podcast-2/
Instagram - https://www.instagram.