Researching businesses for an interview can be a bit ambiguous. What do you need to know and how do you find the information that you need? Having taken feedback from businesses about interviews for twenty years I know that this is what companies want you to know about their business before you go in and meet them.
Here are my top five things to do:
Research their website - ask questions such as: what does the business do? Where are all their offices? how many employees do they have in each location? What are their values? Not only do you not want to get caught out when they speak about their office, employees etc but by understanding their values then you have a great way to know what kind of employee they want. Some businesses practice radical candour for example, this gives you an insight into their structure, the way they want to treat people and how the team works as a whole. Get this information so you’re ready to tailor your answers to their questions.
Who are the key people in the business? CEO, general leadership team names are important, who are they and why are they there? LinkedIn can help if you’re not sure who the key players are. They usually have their bios on their website but also check for their names on twitter to see if anyone is talking about them or the business. This gives you some great insights too.
Check on google to see if there has been any recent news about the business, you can look on their website as well for any potential press but many businesses don’t have that info on their website. What’s happening with the business and what does this mean for you? Especially now, this is important, the pandemic has shown some key flaws in a lot of businesses. What would this mean for you?
Company culture and mission is super important to research. In fact, a Millennial Branding study says 43 percent of HR professionals believe cultural fit is the most important quality job seekers can have during the hiring process. If thats the case, knowing what is important to their culture can help you answer the questions really well.
What are there products and services and who are their clients? If they sell online, find out what the top three things are that they sell. Who do they provide a service for and what does their company provide. If you don’t know, you can’t answer any questions in a confident way. If you can’t find that information out, make sure YOU ask them about what their top products are. You’ll find out how engaged HR are in the business as well.
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