The Work From Anywhere Podcast

Send us a text

If you’re just starting out in business, the #1 thing you need to focus on is skill development. Without the proper skills, you can never build a business that will fund your lifestyle. Let’s talk about what skills you need, how to learn them, and how you can use the Feynman Method to 4x your speed and have a lot more fun.

As a beginner, the skills you need to focus on are: 

• Copywriting: learning how to communicate your business value proposition in words.
• Sales: can you convert someone who is interested in your business into a sale?
• Product development: creating a product that fits the market.

To use the Feynman Method, go through the first module of whatever or whatever you’re learning, or the first chapter of whatever book you’re reading, then write the name of the concept at the top of a black piece of paper. Next, explain that concept on the page using simple English and pretend you’re teaching it to someone else that is a new student of this concept. This will show you what you understand about the concept, but also what you don’t understand. Next, go back through the material and re-learn it. Then, teach it to an actual person; find someone who is interested in learning that concept, and go through a lesson with them.

When you go through the lesson with someone, they can ask you questions which will make you explain and fill in the gaps. Instead of just going through something yourself and not implanting it, you’re actually learning how to teach it to other people, internalizing it, and then implementing it in your business.

Try using the Feynman method so that you can realize what you know, what you don’t know, where you need to fill in the gaps, and you’re also going to have a lot of fun doing it.

If you’d like to learn more about developing your business skills, go to https://www.christianmartin.org/podcast

Send us a text

Imposter syndrome is when you start to have some success at something, or you’re just trying something new, and you feel like a fake; you feel like you’re an imposter and that you shouldn’t be doing it. A lot of times, new business owners will start to have some success and then they sabotage themselves because deep down they feel like an imposter.

I’ve felt the same way and so have some of the most successful people that I know. It’s always going to be there a little bit, but the more you practice your craft, the less you’ll have to deal with imposter syndrome. You’re going to be bad at something when you first start. You need to accept that and be okay with being bad at something.

The first way to get past imposter syndrome is practice and preparation. Don’t try to do it on your own; find somebody who has been where you want to go and study what they’ve done. Study it over and over and over.

The second way is when you’re new at something, be honest about it. Work for free or guarantee your work to get clients. This lets you be straightforward about your situation and not provide risk to the client.

The third way to overcome imposter syndrome is to accept that you will never be perfect. You don’t know what’s going to happen with a new marketing campaign until you launch and see how the market reacts. You can do your preparation so it’s a calculated risk, but you’ll never know for sure what’s going to happen

The fourth way to deal with imposter syndrome is to feel the fear and do it anyway. A lot of people want to wait until they’re no longer afraid to try something. They think if they prepare and practice forever then eventually, they won’t be scared anymore and can move forward. Everybody is scared, but the more you do something, the less scared you’ll be.

Imposter syndrome is completely normal, and no matter how successful you become, you’ll probably always have imposter syndrome. If you learn how to manage it, you can realize your wildest dreams.

If you’d like to learn more about overcoming imposter syndrome, go to https://www.christianmartin.org/podcast

Send us a text

This episode of the podcast is about my guide to first-time travel. I’m going to run trough my guides for what to do before you leave, what to pack, how to take better photos, and how to preserve your memories.

The first thing I want to talk about is things to do before you go to make your trip better:

• Buy travel insurance. If I have medical or scheduling issues while abroad, this will cover it.
• Submit a travel notice for your credit cards and bank. Sometimes, they will cut off your cards if you don’t do this.
• Make sure you backup everything on your phone and laptop.
• I like to download some of my songs on Spotify so that they can be listened to offline while on the plane (I do this with movies on Netflix too).
• Load up your books on Kindle. I like to read books about where I’m going to visit. 
• Check your passport and make sure it is valid for at least six months after your trip is over.
• Check your credit and debit card expirations and order new ones if you need to.
• Read the Wikipedia pages for the country you’re travelling in and the city you’re arriving in.
• Look into necessary immunizations.
• Look up directions from the airport to your accommodation and screenshot it.
• Rearrange a taxi from the airport beforehand or get an idea of how much it should cost.
• Have accommodations booked for at least the first night.
• Bring the right bag. It’s better to bring too little than too much.
• Build your travel wallet. The cards you carry should be a bit different than the ones you use at home.
• Email a friend or family member a copy of your passport, US embassy information, and details about where you’re staying.
• Walk with your hands in your pockets so you don’t get pickpocketed.
• Apps to download: Splitwise, an offline translator, a currency exchange calculator, an offline map, Agoda, Airbnb, Orbitz, and Hostelworld.

 
Now I’m going to jump into my packing list:

• For clothes: socks, underwear, boardshorts, workout shorts, tank tops, one pair of regular shorts, one pair of jeans, T-shirts, a sweatshirt, sandals, and one pair of shoes.
• A portable speaker, a GoPro, a Kindle, a backup phone charger, a travel adapter, and two sets of headphones.
• Medicine such as painkillers, stomach meds, bandages, etc.
• A rain jacket is nice to have.
• A refillable water bottle (if you’re in a country where the tap water is drinkable).
• Carabiners and zip ties.
• A combination lock.
• Earplugs and an eye mask to make it easy to sleeps on planes, trains, etc.
• A pen for filling our immigration documents.
• A clothespin to open up my SIM card.
• Laptop and charger, of course.
• A notebook.
• A mini flashlight.
• A second pair of sunglasses that you don’t mind losing can be handy for parties.
• Snacks for the plane.
• In most countries you can replace anything that you’re forgotten, so the pressure’s not too high.

Next, I want to talk about taking photos. There are three things you need to learn to make your travel photography much better:

• The rule of thirds. If you were to cut the picture up into thirds, don’t put the person in the middle section. This way, you get to see more of the landscape and get a better composition.
• Learn to tap your phone to get focus. That’s simple.
• Make sure to shoot your videos in widescreen, except when you plan to share them on Instagram or Snapchat.

Next, journaling is a way to organize memories in a way

Send us a text

“How do I avoid saturation in my new marketing business?” This is a common objection, and I kind of chuckle when I hear it. Once we break down the reality of the situation, it’s kind of ridiculous. I’m going to give you three tactics to get around market saturation so that you don’t have to deal with as much competition.

Tactic #1 is to fish in another pond to find clients who will work with you. There are 28,000,000 small businesses in the United States alone. The fact is that every single business needs leads to survive. Every single month in the US, 543,000 new businesses start. You can go out there and grab this new business and you can also go after established businesses by offering them something new.

Tactic #2 is to use a different kind of bait to get clients. If you’re offering what everyone else is offering, the market might feel saturated to you. The key to getting around this is positioning yourself as meaningfully different and better in your offer.

Tactic #3 is to go fishing for a different kind of fish. Digital marketers who have no speciality are like the unpopular kid on the playground at school screaming “pay attention to me,” but no one is interested. You need to position yourself as in-demand and different.

There’s always going to be competition, and there’s always room for newcomers. Competition is a good thing: it means that there is demand. If you go into a market and there’s no competition, it means nobody wants what you have to offer.

If you want to learn more about how to become the king or queen of your niche, go to https://www.christianmartin.org/free

Send us a text

Today, I want to talk about the recipe that you need for success. There is a repeatable process that you can follow to get clients for your own business and get great results for your clients.

The first ingredient you need is the right mindset. The biggest challenge for the beginner entrepreneur is having proper work habits. The technical stuff, like how to reach out to clients and get results for them, is all stuff that you can figure out. But if you can’t put time into your business every day, it’s never going to happen. The biggest thing when it comes to your work habits is that consistency is more important than intensity.

The next ingredient is creating your offer. Most new digital marketers don’t know how to create an offer for their own business. The first step is to niche down to something very specific. The second thing is to create a curiosity gap with your offer, which means building curiosity with your message so that your prospect will really want to talk to you.

The third ingredient is the structure of the call that you have with your client. A lot of new people will have no format for this at all. They’ll get on the phone, let the client lead the call, not know what to say, and end the call without any business taking place.

Next up is knowing where to find clients. We need to determine which businesses are already spending money on marketing, not getting optimal results, and can easily be helped with your services.

Our fifth ingredient is knowing what kind of funnel to set up for the clients. We need to figure this out ahead of time so when we talk to our clients, we know what we’re going to offer them, and we can be confident on the phone.

The final ingredient is knowing how to run Facebook ads. It takes a competent marketer to do them right, and when you do, they’re a complete game changer. It will change everything because you have a funnel that works and traffic that never stops.

To learn more about the six ingredients you need for marketing success, go to https://www.christianmartin.org/podcast

Send us a text

When I was starting out as a marketer, I worked with all sorts of clients. Each time I got a new client, I was starting from scratch on their campaigns and funnels. It was a lot of work. At the time, I wished I could fire my worst clients and clone my best ones. I’m going to show you how to actually do this.

If you want to make more money with less work, you have to specialize in something. You need to pick one niche and become the best at getting results in your niche. If you have one client, then having five clients shouldn’t be fives times the work for you.

At the time I was figuring this out, I had clients in a bunch of different markets that each required a different approach. So, I fired all of my clients except the one that I was getting the absolute best results for. Then, I went out and found five more clients that looked the same; they had the same business model and same type of customer. I cloned the funnel from the one client I kept and sold it to these new clients. 

What you’re essentially doing is franchising your funnel. If you’re a generalist, then you’re just a body for hire. Your clients will walk all over you because they know they can replace you in a second. However, if you own a niche, you can take the power back from your clients and be in control.

We can pick a niche and then write an email after we’ve gotten results for one business. We then make a contact list for all businesses that are similar and send an email sharing the results that we got for someone in their niche. Then we can ask them if they want to get the same results.

If you want to learn more about funnel cloning whether you’re starting from scratch or are already a consultant, check out https://www.christianmartin.org/free

Send us a text

When I was first getting started as a consultant, I was on the road, traveling full-time, and needed money, but I didn’t have any background in marketing, I had never worked with a paying client, and I didn’t know how to get somebody to say “yes.” That is, until I came up with what I call The Springboard Method.

If you’re brand new, what I want you to do is go out there, find clients, do the work for free for one client, and then turn that into a testimonial and referrals. That’s the Springboard Method. Any time after that when you get on a call with a potential client who asks if you have any previous results, you can say that you do and show them the results from your first client.

If you don’t know how to get your first client, I put together a script for you that you can use to post on Facebook right now. I’ve given this to tons of people and it works wonders. The first time I used this script, I ended up booking two clients at $1500 each per month. Click here to get it.

There’s another method I want to talk to you about when it comes to getting around not having credentials or experience. The misconception with new people is that it’s all about them. If you’re trying to get paying clients and you’re worried about yourself, you’re not focused on serving your client.

You need to focus on their pain. Assess the situation for the client and if you can help, you prescribe a solution just like a doctor does. When you can offer a solution, the business generally does not ask about your credentials or experience. By speaking directly to what they need, they say “yes, please help me.” Focus on who you’re serving, provide a result for them, and then turn that into more clients, testimonials, and referrals.

To learn more about how to get your first digital marketing client, visit https://www.christianmartin.org/podcast

Send us a text

If you’re out there and you’re wondering what online business to start to replace your income, I want to urge you to consider becoming a marketing consultant. Why? Because it’s one of the best businesses to start from scratch. There’s zero upfront capital needed, there’s almost no overhead, each client is worth a lot of money, you can work from anywhere, there are unlimited markets, and there’s no cap on your income.

You don’t need any formal education or credentials to get started in this business. After making business cards and other materials for a roofing company, I realized that all they really cared about was getting more leads and more sales. The more directly I could provide those things for them, the more I would get paid, the happier my client would be, and if I focused on those two things then I would actually have less work to do.

I did some research about three or four years ago and discovered that the best way to do it is with sales and marketing funnels. A funnel is a series of steps somebody goes through to go from a stranger to a paying customer. Some people think a funnel is a magical webpage, but it’s more about what you say in the funnel.

What we want to focus on are simple funnels; three-step funnels. Generally, this takes the form of clicking on an ad, being brought to a landing page, and being presented an offer. As a marketing consultant, your job is to set up these steps that a customer goes through. Building funnels is the best thing to offer because the businesses already need what you have to offer, it’s easy to justify your cost, and the return on investment for the business is obvious to the business.

The cool thing about selling funnels is that you can charge based on value, not hours. A roofing company pays a broker $2000 to bring them a sale whether it took them ten minutes or ten hours. What you make is not tied to how many hours you work, but the results that you produce.

If you want to learn more about becoming a marketing consultant, visit https://www.christianmartin.org/podcast

Send us a text

Traditional, conventional knowledge says to go to school, get good grades, get a job, climb your way up the corporate ladder, and in twenty to forty years you’ll be able to retire and finally do the things that you really want to do. If you take conventional advice, you will get conventional results. Today, I want to talk to you about the three lies of the “9 to 5.”

Lie #1 is that travel is expensive. You don’t need to wait until you’re old and retired to travel. Some of the greatest cultural experiences I’ve had have been in low-cost countries. Last time I was in southeast Asia, a scooter rental was $4 a day, and to fill it with gas was $1.40 for the week. A full meal was $3.30. A villa with a master bedroom, suite, swimming pool, and daily maid service was $30 per night. It’s cheaper for me to be travelling than living in the United States. 

Lie #2 is that you need a piece of paper giving you permission to do a certain type of work. The truth is that the powers that be want you to go into thirty years of debt so that you can be a cubical slave to make them more money. Putting you into massive debt as the first step in your adult life is going to ensure that you’re a good worker for the next thirty years. You don’t need a piece of paper to work as a marketer, you need the ability.

Lie #3 is that working for someone else is the safe, responsible thing to do. Oxford University says that over the next twenty-five years, 47% of jobs will disappear. That means if you’re in school right now, most likely the job you’re training for won’t even exist in a decade. To survive in today’s world, you need to be able to adapt to change. 

In this podcast, we’re going to talk about how to use the power of marketing to be able to work from anywhere in the world. If you want a different life, one where you can redistribute your retirement over your entire life, then you need to take different action.

If you want to learn more about living your life differently and working from anywhere in the world, visit https://www.christianmartin.org/podcast

Send us a text

Have you ever wished that you could ditch the morning commute, smash the alarm clock and take off on a worldwide adventure without worrying about giving up your career? I've worked from 20+ countries over the last 5 years as a digital marketer. One of the questions I often get is "can I do this too?" Today, I'll tell you my story getting started, and talk about how you can use the power of marketing to get a life you don't need a vacation from.