The Work From Anywhere Podcast

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Today I want to talk about ten strategies that keep me sane and productive during lockdown, or any other time I’m working from home day after day. If you’re new to remote work, want to spice up your routine, or just need to listen to something for ten minutes to entertain yourself, this is going to help you.

Get up at the same time every day. When you stop following a routine, things can get out of whack pretty easily.

Get dressed. There’s a mentality that goes along with being dressed versus having no pants at 5:00PM. It makes you take yourself more seriously.

Scheduling. If there’s no boundaries, you may not be disciplined with your time or you may overwork. Put everything on the calendar so you can maintain balance with work and free time.

Reach out to your friends and family. The world has slowed down and it’s a great opportunity to catch up with people.

Workouts are important. Don’t miss or neglect them, and hold yourself accountable.  

Make time for your hobbies. Time block the things you want to do and maybe haven’t had the time to try out yet. It’s a bit easier to make time for them right now. 

Schedule breaks. This is important as it’s easy to get caught up in your work which leads to burnout and ultimately, less productivity. 

Don’t get interrupted. This is a big adjustment for most people as you’re not used to being around your significant other or family. Switching tasks can be detrimental.

Do a work challenge. Push yourself, because now is the time to be building and not pulling back. 

If you want to learn more about creating a lifestyle you don’t need a vacation from, visit https://www.digitalnomad.com/podcast/ 

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Sometimes I experience deafness when it comes to advice from people that are further ahead of me. The advice just doesn’t mean anything to me, and it’s not until I look back and see my struggles that I finally understand what they were saying. Without that perspective, it can be hard to understand the advice we get.

Each year, I look back and see what lessons I learned so I don’t make the same mistakes. Let’s walk through 19 things I learned last year.
 
1. If you’re already having success, it’s not about how hard you work; it’s how much unique value you are bringing to the marketplace.

2. There are ebbs and flows that are out of your control. Ride the wave instead of being mad that it exists.

3. Don’t assume that growth will always be at the same pace.

4. Education and mentorship are some of the most important activities in a business.

5. Longevity is cooler than maximizing revenue and profits.

6. There are only a few things that make a difference in a business.

7. Read more. This goes along with taking the time to think.

8. Personal growth translates to business growth, and the same goes for shortcomings.

9. Find something to win at outside of business.

10. Money doesn’t change your personal relationships. They require just as much effort.

11. Money does reduce stress as long as you are building systems.

12. There’s a cost to everything. Simplify your life.

13. There’s no reason you can’t do the things you want to do right now. You just have to pay the price.

14. Skills and leadership beat everything else, as always.

15. Execution is so much more important and so much harder than ideas.

16. We claim to understand more about ourselves than we actually know.

17. Learn from all subjects and all industries.

18. Do cool projects with cool people.

19. The things that take the longest to do are the most rewarding.

These are the lessons I’ve learned, and I hope I can internalize these lessons moving forward.

If you want to learn more about growing your business, visit https://www.digitalnomad.com/Podcast/ 

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The great part about books is somebody spent years of their life figuring the content out. It’s a highly curated piece of content and a lot of thought has gone into it. Reading books is one of my favorite ways to figure out what’s next for my company. If you’re a marketer who wants to crush their competitors, these books are going to help you out.

1. Breakthrough Advertising by Eugene Schwartz. This book was written in 1966 and has everything you need to succeed in today’s marketing world.

2. The Big Idea by Todd Brown. Copy writing starts with a big idea, and no matter how technically proficient you are, your marketing campaign will suck if your big idea does.

3. 80/20 Sales and Marketing by Perry Marshall. It tells you that if you want to make more money, you have to focus on high-value tasks.

4. The Millionaire Fastlane by MJ DeMarco. This book breaks down the economics of making it big. It’s about how the value you provide dictates your income.

5. The Talent Code by Daniel Coyle. This is all about how to develop skillsets. Marketing is a skillset just like any other that you need to practice.

6. The Culture Code by Daniel Coyle. In this book, he breaks down how great cultures are made.

7. Made to Stick by Chip and Dan Heath. When you read this book, it almost sounds too simple. Stating things in a simple way that sticks in peoples’ minds is the key to success.

8. Story by Robert McKee. It’s about story, not marketing. In almost any kind of marketing, story is really big.

9. The Obstacle is the Way by Ryan Holiday. It talks about the concept that the problems we experience are simply showing us the way.

10. Principles by Ray Dalio. He talks about understanding the world as it actually is instead of how you wish it was.

If you want to learn more about improving your marketing skills, visit https://www.digitalnomad.com/Podcast/ 

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Getting clients is very simple. There are two steps: find out where your clients are and get an irresistible offer in front of them. You need to understand your market and how to pitch your offer. It doesn’t matter how many clients you find if you don’t know how to pitch. You need to sell the outcome of what you do, not what you do.

The next thing you can do is show proof. For example, show screenshots of your results with other clients or get video testimonials from them. If you’re having a really hard time selling something, give it away for free. If you can’t give it away for free, you have bigger issues.

When getting an offer in front of a client, we need to have trust and desire. The desire isn’t hard if you know how to present an offer, but the trust can be a little bit harder. This is why I recommend turning to people who already trust you to be your first clients.

Another way to get leads is the retargeting offer. We can show clients that their potential customers are already searching for their services. The person who retargets and them and follows up automatically will get their business.

You can search in places with buyers who are already looking for marketing services. These can be on freelancing websites, or you can search for employers who are looking for an employee. Offer them your services as a freelancer.

Free content is a great way to build trust. If you don’t have an audience, though, it won’t be much help to you. You can give away content online or even hold free meetups.

My favorite method is to bring new clients in with advertising. Have a great hook and offer in your ads and they will come to you.

Your success depends on how many clients see your offers each day. Pick one method to find clients and get really good at it.

If you want to learn more about getting social media marketing clients, visit https://www.digitalnomad.com/Podcast/ 

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I read an article that said one in five CEOs are psychopaths. This is not a lesson in becoming a psychopath, but I did notice something that my competitors have in common with them. The top CEOs and my top competitors are absolutely shameless. Getting rid of shame allows you to go in a straight line towards your goal.

Unconscious shame often shows up as indifference, indecision, doubt, worry, over-caution, procrastination, lack of ambition, jealousy, lack of motivation, and in a myriad of other ways. Personally, I’ll start to get bored with a project and realize I’m hitting a wall because I’m uncomfortable with something about that project. Not because it’s unethical, but because it’s beyond my comfort zone.

Seeing someone else’s shame makes us feel our own, and most of us will distance ourselves from that person in order to not feel the same. An exception to this is if we’re full of shame, we might only associate with people who have shame. On the flip side, human beings are attracted to people with no shame.

If you have no shame and run a new ad campaign that bombs, you’ll learn something and try to do better next time. People with shame will quit because they can’t handle the uncomfortable feelings that happen from failure.

When somebody calls you a scam without knowing much about your business and what you do, it’s usually because they don’t believe in their own value. People who are secure will not hate on you; only insecure ones will. The things that we hate in other people are things that we are unable to accept within ourselves.

Every new level you ascend requires you to work around your inner demons. You’ll feel shame at every new stage, and you must learn to work through that. The bigger you get, the more practice you’ll have working through shame, and the easier it will be to recognize.

If you need a community to support you in building your online business, visit https://www.digitalnomad.com/Podcast/

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What does it really take to grow to $1,000,000 in sales? You would think that this would be really hard to do, but in the United States alone, there are 35,000 non-employer businesses that surpass this in net income. If other people can do it, you can do it too. Today, we’re going to talk about the four steps to get there. Before that, I’ll tell you about the foundation you need to build first.

Step one is to get results-based testimonials. The more the better. They show what the person’s life was like before working with you and what it’s like after. The most important part of your business is the outcome you provide; not how you get the outcome, not how many hours you work, and not the level of service. These things help you compete, but the most relevant aspect is the before and after.

Next, we must master lead generation on one channel. You don’t need to be on every single channel to scale to $1,000,000. Pick the one that you like which has your customers and get really, really good at it. This could be anything from running Facebook ads to knocking door-to-door. Determine how many leads you need to get to $1,000,000 and then get them.

Step three is to hire a salesperson. At my company, we only hire commission-based salespeople and they get paid at the end of the month. This means that everybody can afford a salesperson. If you have leads and a proof of concept, then this is a win-win-win relationship; value is being provided to everyone involved. The only people losing should be your competitors. Remember, a salesperson won’t save your business if you don’t have a solid foundation.

Finally, you must standardize delivery. Two times the clients should not mean two times the work for you. A lot of people don’t want to hire someone because they want to make all the profit, but that’s not a good way to scale. You need to put staff in place to fulfill the order.

To learn more about scaling to $1,000,000 a year, visit https://www.digitalnomad.com/Podcast/ 

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The current education system in the United States was developed during the industrial revolution. The whole structure was created to breed obedient factory workers and it hasn’t changed since. If your brain only seeks out the rewards given within the structure, you’re going to screw yourself. You’ll get the job you were trained to get, which is a cog in a large machine.

In school, we are led to believe that the authority figures know all. If we can make those authority figures happy, everything else in our life will work out. The real world doesn’t really work like this. You need to break out of seeking approval.

We’re trained to make the teachers happy as opposed to the students. In real life, making thirty of your peers happy versus one authority figure is going to create a much better outcome for you.

The cramming model teaches you to hit deadlines, which a good real-world skill, but it teaches you to puke information out onto paper. This is not very useful for people learning real-world skills. We only take in things as we need to apply them in life.

Cheating is one of the worst things you can do in school. However, in the real world, cheating is your greatest ally. You can find the smartest people in the area you are tackling and pay them to tell you what to do.

The need to be good at everything instead of one thing is taught in school. Being a jack-of-all-trades without any specialized knowledge is not going to get you far at all. You don’t need to get an A+ in every subject.

In school, the highest mark you can get is 100%, and the most you can get at a job is your max salary. If you’re an entrepreneur, there is no cap.

School teaches you to focus on perfecting things that might not matter at all. In business, you can perfectly execute ten projects and get no results. You need to worry about not taking opportunities when you should.

Your self-esteem gets destroyed from failure in school. It’s okay to fail over and over again in the real world. It only takes one passing grade to get where you need to go.

We’re always seeking the right answers in school. Some of these answers don’t mean anything, but if you can figure out the right questions to ask, you can get answers that will impact your life.

Everything that school trained you for might work when you’re a kid, but it’s not going to work in the real world.

To learn more about getting specialized marketing knowledge, visit https://www.digitalnomad.com/Podcast/

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I’ve noticed that the people at the very top in business can be absolutely shameless. They do not care at all what people think about them and they’re willing to do pretty much anything publicly, despite the judgement that will come their way.

Not caring what people think and focusing on the task at hand works great, but most people are completely unwilling to do this. This is what stands between where they are now and where they want to go in life or in business.

1. People think anyone different from them is an idiot. For example, this is pretty much how the internet functions.

2. In the US, two thirds of adults are overweight. Also, the average annual income is $48,000. If you believe the things that everyone else believes, this is exactly where those beliefs will lead you.

 3. People are this way because of their actions. If we believe that going in $200,000 of student debt is the right thing to do for our careers, we will do it.

 4. Different results require different actions. If you want different results than average, you must act differently.

 5. Taking different actions means you look like an idiot. People think doing this makes you crazy which, related to #1, is because you’re different.

 6. Success means you look like an idiot. You act and believe differently from almost anyone around you.

 7. Most people are unwilling to look stupid. This is because of biological survival mechanisms in our bodies.

 8. If most people are unwilling to look stupid, that means most people will never succeed beyond what’s average.

 9. To succeed, be willing to look stupid. It’s a practice. You have to make this decision very single day. The more that you do it, the easier it will get.

 Do the thing you’re so afraid of, and your body will slowly realize that it doesn’t need to worry about them.

 To learn more about being okay with looking stupid, visit https://www.digitalnomad.com/podcast

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5 Things Rich People Do That Poor People Don't On Black Friday/Cyber Monday. Get 3 Courses For The Price Of One: https://www.digitalnomad.com/bundle 

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There’s this disconnect between where we are now in life and where we want to be. There are two types of people in this world: the type of person that is pulled by that vision, and the type of person who is scared by how far there is to go. We hold both types of people in us, and we get to choose which one we want to be.

People will put in decades of their life towards a goal if authority tells them that it’s the right thing to do. But, if they’re on their own with this goal, they’re called a dreamer. They’re told to grow up, be responsible, and to get a real job. If we decide to become an entrepreneur, it’s harder to stay on that path because people will question what you’re doing.

Let’s take a look at the unbearable pain of not having arrived, how we can deal with it when going after big goals, and what it means for society.

1. Descent into chaos. If we go after a non-mainstream goal, you will dissent into chaos. You are going to want to turn around and leave.

2. Uncertainty in your approach. You’ll start to doubt if you’re doing the right thing and you might abandon your path.

3. Low chance of success. About nine out of ten business fail. What is the probability of success for entrepreneurs that stay in business for ten years and get guidance along the way? A lot better than that.

4. Identity vs. self. Eventually you’ll start to question yourself. You have to deal with your own personal identity and question what it really is.

5. Practical implications. We still have to take care of our family and pay our bills, but you’ll be making less money for a while. It’s the opposite of what you’re going for.

Now, we’ve started to arrive. At this point, if you can start to make order out of chaos, you’ll have an identity reformation. Now you see problems and understand that you can take chaos and turn them into order. You understand that you can choose to play in society’s system or create your own.

If you’ve come this far, you understand that there’s not much that’s out of your reach.

To learn more about starting on your entrepreneurial path, visit https://www.digitalnomad.com/podcast