Send some fan mail
Click Here to Support: **If you’re able and willing to support this free independently produced podcast it would mean so much to me *
In this Season Two conversation of The Work of You, Jen sits down with her own longtime client turned friend and colleague, Kat Gordon, for an honest exploration of what doing the work of you actually requires.
Kat is the founder of the 3% Movement and co-founder of the 3% Coaching Coalition, and this conversation traces her personal evolution from creative leader to coach, Reiki master, and guide for others navigating growth, identity shifts, and leadership from the inside out. Together, Jen and Kat reflect on how coaching works not by fixing us, but by helping us notice the unseen beliefs, patterns, and “rocks in the backpack” we’ve been carrying for years.
This episode explores the role of relationship in growth, why self-awareness precedes real change, and how staying with discomfort can unlock clarity, self-trust, and alignment. It’s a grounded, deeply human conversation about leadership, transformation, and learning how to lead yourself with more honesty and compassion.
In this episode, we explore:
•How Kat’s work with the 3% Movement evolved into the 3% Coaching Coalition
•Why coaching became the next natural chapter in her leadership journey
•The impact of long-term coaching relationships on personal and professional growth
•What “live it to give it” means in coaching, leadership, and inner work
•The role of active listening in transformation
•How somatic practices like Reiki complement mindset-based coaching
•Why journaling (morning pages) can accelerate self-awareness and clarity
•The idea of “rocks in the backpack” and how unexamined beliefs weigh us down
•Letting go of conditional worth and reclaiming self-trust
•How the Enneagram can illuminate both our strengths and blind spots
•Why growth isn’t about avoiding discomfort—but learning from it
The Work of You Resource -- via Kat Gordon
- Morning Pages (inspired by Julia Cameron): first thing when you wake up take pen to paper and free forum write your thoughts for 3 pages worth.
- Bonus: Reflect back after a month or two on what was on your mind in the pervious month. What are you noticing? How are you growing?
About the Guest:
Kat Gordon is Founder of The 3% Movement and Co-Founder of The 3% Coaching Coalition. As an Executive Coach for Creative Leaders, Kat helps clients be the kind of leaders they wish they had as young creatives. Drawing upon her years as a diversity leader and recent study as a Reiki Master, Kat brings a level of soulfulness and inclusion to her work that help clients access their deepest knowing. She was named one of "30 Most Creative Women in Advertising" by BusinessInsider and "Visionary of the Year" from Advertising Age.
Resources | Links:
Kat Gordon Substack
Kat Gordon Website
3% Coaching Coalition
GET YOUR ENNEAGRAM TYPE -- includes the Instinct data; most ideal for professional use: leaders and teams
ALT OPTION FOR TYPING - also includes the Instincts
The Grow Effect Coaching Model
Instagram | The Work of You
Support the show