The Workbench

Join us as we sit down with Abby Klein, the owner of Miami Mold Specialists, to explore her journey from a small startup to a leading mold remediation company in South Florida. Discover Abby's insights on air quality, the importance of core values in hiring, diversified marketing strategies, and her 3 C’s for business success. Perfect for current and aspiring home service business owners looking for valuable tips and inspiration.

Bryan sits down with Lexi Vindisch, the pioneering owner of Pure Cleaning Victoria and Victoria Home Pros, to delve into her journey from a mechanical engineer to a successful entrepreneur in the home services realm. Lexi shares invaluable insights on recognizing market gaps, scaling business operations, and the strategic expansion from exterior to interior home services. Furthermore, she discusses the evolution of her tech stack, common pitfalls in the industry, and her forward-looking vision for digital engagement in home services. A treasure trove of lessons for aspiring and current home service business owners, this conversation is not to be missed.

In this episode, join Bryan as he hosts Marcus Clayton, a marketing consultant with a focus on home service businesses. With experience, Marcus explores SEO, Google ads, and website design for home service industries. They discuss marketing strategies across the funnel—from lead generation to customer retention. Marcus shares insights on optimizing each stage of the marketing funnel, highlighting metrics businesses should track to scale. This episode is for any home service business eager to improve their marketing and drive growth.

- Follow Marcus on Twitter: https://twitter.com/marcusmclayton

- Check out Cleaning Website Templates: https://cleaningwebsitetemplates.com

In this episode of The Workbench, Bryan talks with Andy Walker, Founder of Stryker Digital, about his expert strategies in local SEO and marketing for home service businesses. Andy shares insights from his proprietary Home Service SEO Blueprint which drives substantial growth for businesses by focusing on organic leads. This discussion is packed with actionable tips for business owners looking to boost their online presence and for marketers keen on deepening their SEO knowledge. Whether you're looking to refine your company's digital strategy or just starting out, Andy's experiences provide valuable guidance for achieving success in the digital space.

How to scale a 50-year-old cleaning company.

Bryan talks with Dan Magazu, the owner of Ride The Wave. They dive deep into the world of leveraging Facebook Groups for lead generation in home service businesses. Discover how Dan transformed his mulching business into a digital success story, generating 5+ leads per week with a 30%+ closing rate without the use of traditional digital marketing tools. Gain insights on the simple yet effective strategies for engaging potential clients, the importance of personal connection, and how a straightforward approach to digital leads can yield impressive results for your home service business. Whether you're a seasoned entrepreneur or just starting out, Dan's journey offers valuable lessons in making the most of community-based platforms for business growth.

Bryan speaks with entrepreneur Bodhi Gallo, owner of a dumpster rental company and Striker Digital marketing agency. In this interview, Bodhi details his businesses' growth journey, shares insights on overcoming initial challenges, and highlights the significance of digital marketing for home service businesses. Whether you're building a business in the home service sector or looking to refine your digital marketing strategies, Bodhi's experience offers key lessons and strategies for success.

Bryan talks with Brigham Hughes, founder of Quick Cuts Lawn Care and Feedbacker Digital, as he shares his journey from farmland to digital landscape. Discover the essentials of starting and scaling a home service business, from acquiring your first clients and equipment on a budget to navigating losses and leveraging digital marketing for growth. Brigham’s practical insights into Facebook and Google Ads will equip current and aspiring business owners with strategies for success in the home services industry.

In this episode, Bryan speaks with Logan Robison, Owner of Bonnie & A Broom, a unique cleaning service for Airbnbs in Arkansas. Discover how a TV show sparked Logan’s successful business adventure, leading to a $100k revenue. Learn his strategies for differentiating services, hiring excellence, leveraging tech, and excelling in a niche market. Perfect for entrepreneurs and home service business owners seeking inspiration and practical advice.

In Episode 6 of The Workbench podcast, Bryan speaks with Wesley Parker, the owner of Parker Eco Pest Control, about her background and the business. They discuss the key services offered by the company, the decision to choose organic and eco-friendly pest control methods, and the approach to customer acquisition. Wesley shares her experience transitioning from a corporate marketing career to building a home service business and provides advice for aspiring entrepreneurs. They also touch on hiring and investing in employees and future plans for the business.